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Canadian Consumer, Prosumer, and Enterprise User Mobility ExperiencePublished by: IDC Published: Feb. 16, 2009 - 15 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Device Usage Table: Prosumer Role by Mobile Device Type Device Usage by Payment Figure: Mobile Device Usage by Payment Method Mobile Device Usage During Working Hours Figure: Mobile Device Usage During Working Hours by LOB and IT Decision Makers Daily Time Spent Using Mobile Devices Figure: Daily Time Spent Using Mobile Devices by LOB and IT Decision Makers Mobile Usage: Business Versus Personal Figure: Business Versus Personal Mobile Device Usage by LOB and IT Decision Makers Cell Phone Usage During Working Hours Figure: Cell Phone Usage During Work Hours by Prosumer, Consumer, and Enterprise Users Smartphone Usage During Working Hours Figure: Smartphone Usage During Work Hours by Prosumer, Consumer, and Enterprise Users Prosumer Work Versus Personal Usage by Device Type Figure: Prosumer Work Versus Personal Usage by Device Type Payment and Buying Process Method of Payment/Reimbursement Figure: Method of Mobile Device Payment/Reimbursement Mobile Solution Buying Process: Final Decision Maker Figure: Final LOB and IT Decision Makers in the Mobile Solutions Buying Process Future Outlook Essential Guidance Advice to Mobile Solution Vendors Advice to Wireless Service Providers Learn More Related Research Synopsis AbstractThis IDC study offers insight into how mobile devices are being used by Canadian enterprise users, consumers, and prosumers. Based on research results from both line-of-business and IT decision makers, organizational purchasing habits and usage patterns are analyzed. "As the lines between work and life continue to blur, the emergence of the Canadian prosumer will impact the usage and adoption of mobile devices, software, and services. End users, mobile device, software, and content providers along with wireless services providers need to recognize the different usage patterns and behavioral characteristics of the Canadian workforce," says Marc Perrella, vice president, Technology Group, IDC Canada. To maximize the impact of mobile solutions, Canadian organizations need to help employees utilize mobile technologies to best align with their strategies and operational plans to boost efficiency and reduce costs while enhancing their employees' work experience. Get Full Details About This Report >> |
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