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China Internet Economy 2008-2012 Forecast and AnalysisPublished by: IDC Published: Feb. 13, 2009 - 50 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Primary Research Secondary Research Executive Summary Situation Overview Market Dynamics Macroeconomic Overview Regulation Figure: Media Supervision Relationships Digital Marketplace Ecosystem Model Figure: Digital Marketplace Ecosystem China Internet Access Services Devices Using the Internet Figure: China PC and Mobile Internet Connectivity, 2007 Internet Access Subscribers Figure: China Narrowband and Broadband Internet Access Services Subscribers, 2008 Internet Users and Buyers Figure: China Internet Users, 2007 Internet Usage Introduction Content and Search Introduction Figure: China Internet Usage by Category, 2008 Search Figure: China Most Used Search Engine in the Last 12 Months, 2008 Communications and Communities Figure: China Ownership of Mailboxes, 2008 Instant Messaging Figure: China Most Frequently Used Instant Messaging Tool, 2008 Commerce Figure: China Key Reasons to Start Online Shopping, 2008 Internet Advertising Introduction Figure: China Top 10 Online Advertising Industries by Revenue, 2007 Display Advertising Introduction Measures Market Development Figure: China Display Advertising Revenue, 2007-2012 Advertiser Sentiment Paid Searches Introduction Market Development Figure: China Paid Search Revenue, 2007-2012 Advertiser Sentiment Online Consumer Market: Business to Consumer Introduction Online Shopping Figure: China Business-to-Consumer Online Shopping, 2007 Competitive Landscape Online Travel Figure: China Online Travel, 2007 Competitive Landscape Online Business Market: Business to Business Figure: China Business-to-Business Revenue by Vendor, 2007 Web 2.0 Video Sharing/Podcasts Classified Information Social Networks: Business Community Social Networks: Campus Community Digital Magazines Blogs Future Outlook Forecast and Assumptions Table: Key Forecast Assumptions for the China Internet Economy, 2008-2012 Market Context China Internet Access Figure: China Internet-Accessible Devices, 2007-2012 Figure: China Internet Access Service Subscribers, 2007-2012 Figure: China Internet User Population, 2007-2012 Figure: China Internet Buyer Population, 2007-2012 China Internet Advertising Figure: China Online Advertising Revenue, 2007-2012 China eCommerce Figure: China eCommerce Spending, 2007-2012 Figure: China Business-to-Business eCommerce Spending, 2007-2012 Figure: China Business-to-Consumer eCommerce Spending, 2007-2012 Essential Guidance Advice for New Media Companies Advice for eCommerce Companies Advice for IT Vendors Learn More Related Research Definitions Synopsis AbstractThis IDC study examines the dynamics of China's Internet economy and focuses on basic elements of the Internet economy, like devices using the Internet, online user population, and main business models like Internet advertising, business-to-consumer (B2C) ecommerce, and business-to-business (B2B) ecommerce. It looks at market drivers, dynamics, and strategies and the competitive landscape. It also includes competitive dynamics of the top vendors as well as a 2008-2012 market forecast. "China's Internet economy has evolved and updated rapidly. Although online advertising is expected to maintain rapid growth in the coming years, it will be hard for players relying on advertising models to maintain robust growth in a monopoly market. The boom of ecommerce has also shown tremendous potential, and B2B market will present big opportunities in China," says Jacky Huang, senior market analyst, Cross-Products Team, IDC China. Get Full Details About This Report >> |
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