The CMO Role: Insights from Jocelyne Attal, Post Avaya

Published by: IDC

Published: Feb. 12, 2009 - 4 Pages

Table of Contents

Abstract

This IDC update is the summary of a recent interview with Jocelyne Attal (see Figure 1), who left her post as CMO at Avaya in January 2009 in a planned transition.

In the course of my travels, I have been impressed with the style and effectiveness of Attal during her role as CMO at Avaya since 2004. She is one of the best "close to the customer" marketers that I have worked with. When I learned that Attal was leaving corporate life, I jumped on the chance for a quick "exit interview," with the hope of sharing some of her insights with other senior executives who are hopefully still enjoying their corporate lives!

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