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Worldwide Small and Medium-Sized Business CRM Applications 2008-2012 Forecast

Published by: IDC

Published: Feb. 13, 2009 - 23 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

CRM Applications Market Definition

Marketing Automation

Web Activity Analysis

Sales

Customer Service

Contact Center

Situation Overview

Future Outlook

Forecast and Assumptions

Table: Worldwide Total CRM and SMB CRM Enterprise Applications License, Maintenance, and Subscription Revenue, 2007-2012 ($M)

Table: Key Forecast Assumptions for the Worldwide Small and Medium-Sized Business Enterprise Application Market, 2008-2012

Market Context

Essential Guidance

Learn More

Related Research

Methodology

Synopsis

Abstract

This IDC study provides a 2008-2012 worldwide forecast for the small and medium-sized business (SMB) CRM applications market.

"We believe fast-growing SMB buyers will purchase those CRM solutions that are affordably-priced, easiest to integrate, align most with their business processes, and provide better information about customers for decision makers. Economic forces will impact the short-term horizon but will rebound by the end of the forecast period." - Judy Hodges, research manager, Small and Medium-sized Business (SMB) Enterprise Applications



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