The American Gamer: 2008 Survey Results : Market Research Report

The American Gamer: 2008 Survey Results

Published by: IDC

Published: Feb. 6, 2009 - 38 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Figure: Respondents Who Play Games

Figure: Respondents by Gender

Figure: Respondents by Age

Figure: Respondents by Employment Status

Figure: Platform Used to Play Games by Respondents Who Play Games at Work

Figure: Respondents by Number of Household Residents

Figure: Type of Online Social Media Accessed by Respondents

Table: Consumer Electronic Devices Owned by Respondents

The Multiplatform Gamer

Figure: Favorite Gaming Platform

Table: Favorite Game Platform by Gender and Age (% of Respondents)

Table: Gamer Type by Gender and Age (% of Respondents)

Figure: Frequency of Gameplay by Device

Table: Preference for Playing Games by Platform (% of Respondents)

Figure: Connection Status of Console

Table: Reason for Playing Games by Gender and Age (% of Respondents)

Videogame Console Gamers

Figure: Videogame Console Used Most Often by Gender

Table: Connection Status of Videogame Console by Brand and Model (% of Respondents)

Table: Typical Length of Console Gaming Session by Gender and Age (% of Respondents)

Table: Top 10 Genres of Games Played on Videogame Console by Gender and Age (% of Respondents)

Console Purchase Influencers

Figure: Factors Influencing Purchase of Videogame Console

Figure: Accessories Purchased for Videogame Console in the Past Six Months

Table: Videogame Console Brand and Model Most Likely to Be Purchased Within the Next 12 Months by Gender (% of Respondents)

PC Is the Biggest Platform for Gaming

Figure: Respondents Who Use PCs to Play Games

Table: PC Gaming Frequency by Gender and Age (% of Respondents)

Table: Typical Length of PC Gaming Session by Gender and Age (% of Respondents)

Table: Top 10 Genres of Games Played on PCs by Gender and Age (% of Respondents)

Figure: Type of PC Most Likely to Be Purchased Within the Next 12 Months

Table: Importance of Gaming in the PC Purchase Decision by Gender and Age (% of Respondents)

American Gamers on the Go

Figure: Reason for Playing Games on Mobile Device

Figure: Gameplay on Mobile Device

Figure: Gameplay on iPhone

Figure: Importance of Gaming in the Selection of a Mobile Device by Age

Figure: Handheld Device Used Most Often by Gender

Table: Typical Length of Handheld Gaming Session by Gender and Age (% of Respondents)

Table: Top 10 Genres of Games Played on Handhelds by Gender and Age (% of Respondents)

Discovering New Videogames

Figure: Methods of Exposure to New Videogames

Figure: Purchase Locations for New Videogames

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

This IDC study of the adult American gamer is a result of primary research data collected from IDC's 2008 U.S. Gamer Survey.

"Our survey finds that the two out of three adult Americans who are gamers are social consumers looking for entertaining experiences to share with friends, family, and strangers across multiple platforms," says Billy Pidgeon, research manager of IDC's Consumer Markets: Gaming service. "The adult American gamer comprises a market that can no longer be segmented as hardcore and casual and is underserved in key sectors such as online PC and mobile phones."

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