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Published by: Mintel International Group Ltd.
Published: Feb. 1, 2009 - 44 Pages
Table of Contents
- SCOPE AND THEMES
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- Issues yet opportunities
- Word of mouth is key
- The economy is having a downward influence
- Premature sexual imaging is a potential pitfall
- Demographics point to lower number of teens
- Consumer data shows high penetration of beauty care products
- COMPETITIVE CONTEXT
- Economy challenges teen beauty market
- Possible chemical links to cosmetics?
- Backlash against sexualization of teen girls
- Favorite teen companies
- MARKET DRIVERS
- Number of teens and tweens on the decline
- Figure 1: Female population by age, 2003-13
- Figure 2: U.S. teen population, individual ages 12-17, by gender, 2008
- Fewer jobs mean less spending
- INNOVATION AND INNOVATORS
- Cosmetics
- Markwins - Pop Glam Treasures
- Disney Hannah Montana - Microphone Lip Gloss
- Disney Camp Rock - Cosmetic Set
- Disney Fairies - Mixed Berry Flavor Mini Lip Glosses
- Sugar Fall 2008 - Beauty School Bronzing Kit
- Nail care
- Little Fing'rs - Girlie Nails
- Beauty Glam Girl - Makeover Kit - Nail Set
- Hair color
- Disney High School Musical - Wildcats Hair Trio
- ADVERTISING AND PROMOTION
- OVERVIEW
- Figure 3: Television ad for Cover Girl, 2008
- Figure 4: Television ad for Cover Girl Trublend, 2008
- Figure 5: Television ad for L’Oréal ’s Pigments, 2008
- Figure 6: Television ad for L’Oréal Mascara, 2008
- Figure 7: Television ad for Maybelline Mascara, 2008
- Figure 8: Television ad for Maybelline Lip Plumper, 2008
- THE TEEN CONSUMER—PRODUCT USAGE
- Teens and makeup usage
- Figure 9: Any makeup used—teengirls, by age, April 2007-June 2008
- Type of makeup used
- Figure 10: Types of makeup used—teen girls, by age, April 2007-June 2008
- Type of foundation used
- Figure 11: Types of makeup used—teen girls, by age, April 2007-June 2008
- Brands of foundation used
- Figure 12: Brands of foundation used—teen girls, by age, April 2007-June 2008
- Type of blusher used
- Figure 13: Types of blusher used—teen girls, by age, April 2007-June 2008
- Brands of blusher used
- Figure 14: Brands of blusher used—teen girls, by age, April 2007-June 2008
- Type of mascara used
- Figure 15: Types of mascara used—teen girls, by age, April 2007-June 2008
- Type of eye makeup used
- Figure 16: Types of eye shadow used—teen girls, by age, April 2007-June 2008
- Figure 17: Types of eyeliner used—teen girls, by age, April 2007-June 2008
- Type of lipstick/lip gloss used
- Figure 18: Types of lipstick/lip gloss used—teen girls, by age, April 2007-June 2008
- Brands of lipstick/lip gloss used
- Figure 19: Brands of lipstick/lip gloss used—teen girls, by age, April 2007-June 2008
- Brands of nail polish used
- Figure 20: Brands of nail polish used—teen girls, by age, April 2007-June 2008
- TEENS AND MOISTURIZERS
- MOISTURIZERS/CREAMS/LOTIONS
- Types used
- Figure 21: Types of moisturizers/creams/lotions used—teens, by gender, April 2007-June 2008
- Brands used
- Figure 22: Brands of moisturizer used—teen girls, April 2007-June 2008
- TEENS AND PURCHASING BEHAVIOR
- Where products are purchased
- Figure 23: Where makeup is purchased—teen girls, by age, November 2008
- TEEN ATTITUDES TOWARDS MAKEUP
- Deciding what makeup to wear
- Figure 24: Makeup decisions—teen girls, by age, November 2008
- Attitudes towards makeup
- Figure 25: Makeup decisions—teen girls, by age, November 2008
- FREQUENCY OF PRODUCT USAGE
- Nail polish
- Figure 26: Frequency of painting fingernails or toenails—teen girls, by age, November 2008
- Hair color
- Figure 27: Hair color frequency—teen girls, by age, November 2008
- APPENDIX: OTHER USEFUL CONSUMER TABLES
- Brands of mascara used
- Figure 28: Brands of mascara used—teen girls, by age, April 2007-June 2008
- Brands of eye makeup used
- Figure 29: Brands of eyeshadow used—teen girls, by age, April 2007-June 2008
- Figure 30: Brands of eyeliner used—teen girls, by age, April 2007-June 2008
- APPENDIX: TRADE ASSOCIATIONS
AbstractTantalizing training ground
Some cosmetics companies have made a point of being “green” since their inception. Aveda, for example, was founded in 1978 and is the first beauty company to manufacture with 100% certified wind power. Its products are packaged in recyclable materials and printed with soy ink. In addition, it sources its flower and plant based ingredients from traditional communities (i.e. communities around the world that are highly reliant on tradition and local customs rather than those that depend on cutting-edge technology). Aveda is not the only eco-friendly company, but one of a few with the most longevity in this arena.
Origins products, for example, are manufactured using renewable energy resources and green energy. These considerations are not prominent among today’s youth as they look for cosmetics and other beauty products, at least not in any wholesale fashion. However, given that the green movement is rapidly gaining acceptance it is likely that even the younger set will eventually gravitate towards eco-friendly products.
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