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Published by: Mintel International Group Ltd.
Published: Feb. 1, 2009 - 51 Pages
Table of Contents
- ISSUES IN THE MARKET
- MAIN ISSUES AND THEMES
- METHODOLOGY
- Online quantitative survey
- Live, consumer-led mobile phone quantitative survey
- Asynchronous online discussion group
- TAKING CARE OF YOURSELF - SPRING EDITION
- Abbreviations
- MARKET IN BRIEF
- Some improvements needed
- Do people understand the issues?
- Do they want to change?
- What they are planning
- The main survey
- SETTING THE SCENE - ENVIRONMENT FOR HEALTH AND FITNESS
- Obesity - maybe not an unstoppable trend
- Figure 1: Body mass index segments, 2006-08
- Figure 2: Self-descriptions of weight, December 2008
- Fitness - moving in the right direction
- Figure 3: Agreement with lifestyle statements, 2003-08
- Sports and exercise - plenty of choice
- Figure 4: Sports/activities played or taken part in regularly, 2003-08
- Decline (but not the demise) of cigarette smoking
- Figure 5: Cigarette smoking, 2003-08
- Alcohol consumption
- Figure 6: Alcoholic drink consumption, 2003-08
- ATTITUDES TOWARDS HEALTH AND HEALTHY LIFESTYLES
- Attitudes towards health as part of lifestyle
- Figure 7: Attitudes towards health, December 2008
- How attitudes square with eating habits
- Figure 8: Eating habits, December 2008
- What’s most important in life
- Figure 9: Priorities in life, December 2008
- Identifying targets
- Figure 10: Attitudinal groups and how they differentiate on key lifestyle statements, December 2008
- An aspirational society in evidence
- Complacent (36%)
- Health Obsessed (24%)
- Always Striving (23%)
- Life Is Too Short (18%)
- Figure 11: Attitudinal groups and their agreement with statements about healthy lifestyles, December 2008
- The insecurity of youth
- Figure 12: Attitudinal groups, by demographics, December 2008
- Few people do not worry about what they eat
- Figure 13: Attitudinal groups and their eating habits, December 2008
- Insecure about health, or plain insecure?
- Figure 14: Attitudinal groups and their intended New Year’s resolutions, December 2008
- Always striving, never achieving
- Figure 15: Attitudinal groups who are intending to exercise, by what form of exercise they plan to do,
- December 2008
- Health Obsessed far and away the key target for healthy/diet foods
- Figure 16: Attitudinal groups who are intending to change their diet, by what they intend to cut back on,
- December 2008
- NEW YEAR’S RESOLUTIONS - WHO’S DOING WHAT
- A New Year and a New Me
- Figure 17: New Year’s resolutions planned, December 2008
- Fitness is first
- Who are the keenest?
- Powerful motivators
- A third of people making multiple resolutions
- Figure 18: How many New Year’s resolutions planned, 2008
- Figure 19: How many New Year’s resolutions planned, by type of resolution, December 2008
- NEW YEAR’S RESOLUTIONS - GETTING THERE
- Exercise routines planned
- Figure 20: Forms of exercise planned, 2008
- Changes to diet
- Figure 21: Diet changes planned, December 2008
- HOW RESOLUTIONS FIT TOGETHER
- Is the game up for dieting?
- Figure 22: Diet and exercise changes planned, December 2008
- Going for the soft option?
- Figure 23: New Year’s resolutions of those who intend to exercise more, by what type of exercise they
- intend to do, December 2008
- Figure 24: Further New Year’s resolutions of those who intend to exercise more, by what type of exercise
- they intend to do, December 2008
- Dieters and healthy-eating wannabes need to be targeted differently
- A greener future
- Figure 25: New Year’s resolutions of those who intend to change their diet, by diet changes planned,
- December 2008
- Figure 26: Further New Year’s resolutions of those who intend to change their diet, by diet changes
- planned, December 2008
- Fitness and light eating go hand in hand
- Figure 27: New Year’s exercise resolutions of those who intend to exercise, by diet changes planned,
- December 2008
- Figure 28: Further New Year’s exercise resolutions of those who intend to exercise, by diet changes
- planned, December 2008
- THE NEXT STEP - BRIEF OVERVIEW OF TRACKING STUDY
- Live, consumer-led mobile phone quantitative survey
- Text script for those who texted ‘bad’
- Text script for those who texted ‘good’
- Taking Care of Yourself - Spring Edition
- APPENDIX: RESEARCH METHODOLOGY
AbstractFit or fat - Do intentions translate into actions when it comes to Taking Care of Yourself? (Winter edition)
When it comes to making New Year’s resolutions - particularly those related to health and diet - consumers rarely put their money where their mouth is. Mintel’s first tracking study will follow consumers over a 2-month period of time to see how their intentions translate into actions.
Why this report is a critical purchase:
- Uncover key triggers to motivation when it comes to people’s health and fitness goals
- Identify the driving force behind temptation - and learn how to help people avoid it
- Develop strategies to help consumers feel better about not hitting their goals
When it comes to making New Year’s resolutions - particularly those related to health and diet - consumers rarely put their money where their mouth is. Mintel’s first tracking study will follow consumers over a 2-month period of time to see how their intentions translate into actions.
Why this report is a critical purchase:
- Uncover key triggers to motivation when it comes to people’s health and fitness goals
- Identify the driving force behind temptation - and learn how to help people avoid it
- Develop strategies to help consumers feel better about not hitting their goals
- We need to state at the outset that this document is a preliminary report only, providing a background and introduction to the full report, to be published in Spring 2009.
Methodology
This is the first time that Mintel has ever commissioned a tracking study. Further, this is the first Mintel report to use three separate methodologies for primary research:
- an online quantitative survey
- a live, consumer-led mobile phone quantitative survey
- an asynchronous online discussion group.
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