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Note to Chicken Little: Digital Sky Is Not Falling

Published by: Yankee Group

Published: Aug. 28, 2008 - 3 Pages


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Abstract

Media companies should avoid a knee-jerk response to declining linear television audiences and growing below the- line advertising budgets. Things aren’t as bad as they appear, and Yankee Group recommends a cautious approach to a situation that would otherwise encourage precipitous behavior.

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