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Commercial Opportunities In B2B Energy Efficiency Markets

Published by: Datamonitor

Published: Feb. 16, 2009 - 20 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
As European liberalization continues apace, utilities have sought to diversify their energy efficiency services offering
Supra-national legislation, high energy prices and shifts in public opinion have wrought massive opportunities in the European B2B energy efficiency market
The B2B energy efficiency market can be broken down into three sectors: industrial, commercial and municipal
In Denmark, Dong established TotalEnergi to provide industrial and municipal energy efficiency solutions
Nuon's Energy Solutions Department focused on CHP technology among business customers, providing a basis for municipal heating
In Germany, RWE's municipal energy efficiency service offering focused particularly closely on brand-imaging
GDF-Suez's Energy Services Business is one of the largest operations of its kind in Europe, spanning virtually all levels of industrial energy efficiency services
British Gas sought to raise its municipal energy efficiency profile through a targeted remuneration scheme in schools and communities
The defining feature of B2B ESCOs is their capacity to finance and manage energy efficiency projects
Siemens' performance contracting model incentivizes efficiency projects and typifies guaranteed savings schemes
Multilateral institutions often play a critical role in financing energy efficiency projects by using ESCOs as an intermediary
Whereas the B2C energy efficiency market is dominated by utilities alone, non-utility energy service companies have a large presence in the B2B sector
Utilities and ESCOs have a long history of both co-operation and competition, particularly in B2B markets
Thanks to an aggressive M&A policy, Dalkia has assumed a strong position in all sectors of the energy efficiency services market
Schneider Electric's service offering for Tesco in Thailand was premised upon IT systems to enable effective energy management
Enact Energy invested heavily in R&D to develop a strong offering to the municipal energy efficiency market
The merger between GDF and Suez has also seen their subsidiaries united to forge one of the largest ESCOs in Europe
Honeywell's European energy efficiency arm, Centraline, provides environmental control technologies to residential construction firms
Effective financing and risk management is the key to successful energy efficiency services, and thus market expansion depends on transparency and stability
ESCOs and utilities face differing challenges in the unfolding global energy efficiency market
APPENDIX
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Figures
Figure 1: Energy service industry revenues by sector
Figure 2: Nuon's heat production by source in Holland
Figure 3: GDF-Suez Energy Services operates in 17 EU states
Figure 4: Sample Energy Saver's Report
Figure 5: Typical duration of ESCO contracts
Figure 6: Cost reductions arising from guaranteed savings contract
Figure 7: Commercial activity accounts for over 50% of Dalkia's European revenues
Figure 8: Total number of ESCO projects in Thailand as of April 2008
Figure 9: Enact used revenues from municipal work to invest in commercial projects
Figure 10: Industrial ESCO market share in Europe
Figure 11: German building energy passport

Abstract

Introduction

End users are under increasing pressure to limit energy consumption, without compromising output. This is a result of high prices, government regulation and public attitudes towards Green Issues: reducing one's carbon footprint has risen up the agenda. This brief explains B2B energy efficiency markets in Europe. It compares and contrasts services on offer, from utilities and from ESCOs

Scope
  • Up-to-date data on European B2B energy efficiency markets
  • Understanding of market drivers and concurrent growth prospects
  • Analysis of utility and ESCO corporate strategies and business models
  • Outlook for regulatory framework in Europe
Highlights

Concern amongst governments and electorates over climate change has pushed all major energy users and providers to burnish their green credentials. Unstable security of supply and high retail prices will serve to enhance this trend. As liberalization continues to enhance competition utilities must diversify their energy efficiency services.

The defining feature of B2B ESCOs is their capacity to finance and manage energy efficiency projects. Whereas the B2C energy efficiency market is dominated by utilities alone, non-utility energy service companies have a large presence in the B2B sector, implying either more intense competition, consolidation or Joint Ventures

Effective financing and risk management is the key to successful energy efficiency services, and thus market expansion depends on transparency and stability. Significant funding for efficiency projects is available from local authorities, central governments, multi-lateral institutions and NGOs

Reasons to Purchase
  • Understand the European B2B energy efficiency services sector and build a strategy for capturing a greater share
  • Compare and contrast Utilities' and ESCOs' energy efficiency service offerings, across Europe and America


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