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CHILDWISE Special Report - Children and the Environment 2007

Published by: Childwise

Published: Jan. 3, 2008 - 56 Pages


Table of Contents


1 Introduction


2 Research Methodology

2.1 Qualitative Discussion Groups

2.2 ChildWise Monitor Survey 2007-08

2.3 Online Parent’s Research


3 Summary & Conclusions


4 Research Findings - Discussion Groups

4.1 Important issues

4.2 The environment

4.3 Climate change and global warming

4.4 Concern about climate change and global warming

4.5 Carbon footprint

4.6 Individual contribution

4.7 Information sources

4.8 Influencers

4.9 Retailers and brands

4.10 Most important issues facing the environment


5 Research Findings - Monitor Report 2007-08

5.1 Overall concern about the environment

5.2 Impact of behaviour

5.3 Specific actions relating to the environment

5.4 Carbon footprint

5.5 Impact of human activity

5.6 What children can do to help

5.7 Protecting the environment

5.8 Children vs Adult’s views


6 Research Findings - Online Parent’s Research

6.1 Who is the main influence in your household when it comes to recycling and environmental issues?

6.2 Attitudes towards recycling and reusing household waste

6.3 Barriers preventing more household recycling

6.4 Talking about environmental issues


7 Appendix

7.1 ChildWise Panel

7.2 Ad-Hoc Research with ChildWise

Abstract

As the environmental movement increasingly dominates the agenda in this country, find out what children - the decision makers of the future - think about all things green.

‘Children and the Environment’ takes an in depth look at how children feel about the future of their planet, what action they themselves are prepared to take, and who they believe and trust to make a difference. We explore their understanding of Global Warming and Climate Change, and examine the extent to which they feel they can personally make a difference.

This report combines qualitative research with children aged 9-13, plus data from our ChildWise Monitor Report for 2007-08, covering a sample of over 1100 children across Great Britain.

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