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CHILDWISE Monitor Report 2008-09 - Child Self Purchase

Published by: Childwise

Published: Jan. 1, 2009 - 29 Pages


Table of Contents


OVERVIEW AND SUMMARY


INTRODUCTION

Background to the report

Sample

Interview

Report Contents

About the children


THE CHILD CONSUMER


CHILD SELF-PURCHASE - SUMMARY

9.1 Overall self-purchasing

9.2 Sweets and chocolates

9.3 Crisps and snacks

9.4 Clothes

9.5 Music and CDs

9.6 DVDs and Videos

9.7 Going out (eg. Cinema, McDonald’s)

9.8 Soft drinks

9.9 Magazines and comics

9.10 Toys

9.11 Accessories (eg. Jewellery)

9.12 Footwear

9.13 Sports gear and equipment

9.14 Books

9.15 Toiletries/Hair products/Make-up

9.16 Computer Software

9.17 % ever buying (bought in last month) by age and sex


APPENDIX

About ChildWise

Abstract

The ChildWise Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its fifteenth year.  This year, almost 1800 children aged 5-16 were interviewed in depth on a range of topics.

This report focuses on children's spending habits.

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