The CHILDWISE Monitor Report 2008-09

Published by: Childwise

Published: Jan. 1, 2009 - 207 Pages

Table of Contents

OVERVIEW AND SUMMARY

INTRODUCTION

Background to the report

Sample

Interview

Report Contents

About the children

CHILDREN AND THEIR MEDIA

COMPUTERS AND THE INTERNET -SUMMARY

1.1 Computers in home

1.2 Going online

1.3 Internet usage - Frequency and time spent

1.4 Use of the Internet

1.5 Favourite websites

1.6 Online social networking

1.7 TV, Gaming and other websites

GAMES CONSOLES - SUMMARY

2.1 Ownership of games consoles

2.2 Games consoles

2.3 Time spent playing on games consoles

2.4 When and how games consoles are played

2.5 Favourite computer games

2.6 Other activities carried out on games consoles

MOBILE PHONES - SUMMARY

3.1 Ownership of mobile phones

3.2 Text messaging and other activities

3.3 Main reasons for owning a mobile phone

3.4 Payment methods and amount spent

3.5 Differences between subgroups

TELEVISION VIEWING - SUMMARY

4.1 Viewing per day

4.2 Access to multi-channel TV

4.3 Channels watched in the last week

4.4 Viewing terrestrial channels

4.5 Channels watched in the last week - Satellite, Cable & Digital

4.6 Variations in viewing between the sexes

4.7 TV and DVD in own room

4.8 Favourite TV programmes

4.9 Watching TV

MUSIC - SUMMARY

5.1 Equipment ownership

5.2 Listening to radio

5.3 Radio stations

5.4 Favourite group or singer

5.5 Downloading music

MAGAZINES AND BOOKS - SUMMARY

6.1 Favourite magazine or comic

6.2 Self purchase of magazines and comics

6.3 Self purchase of books

6.4 Reading books

6.5 Last book read

CINEMA - SUMMARY

7.1 Cinema

7.2 Most popular films

7.3 Downloading films

THE CHILD CONSUMER

MONEY- SUMMARY

8.1 Pocket money, allowance and jobs

8.2 Weekly income

8.3 Other money from other sources

8.4 Statements about spending money

CHILD SELF-PURCHASE - SUMMARY

9.1 Overall self-purchasing

9.2 Sweets and chocolates

9.3 Crisps and snacks

9.4 Clothes

9.5 Music and CDs

9.6 DVDs and Videos

9.7 Going out (eg. Cinema, McDonald’s)

9.8 Soft drinks

9.9 Magazines and comics

9.10 Toys

9.11 Accessories (eg. Jewellery)

9.12 Footwear

9.13 Sports gear and equipment

9.14 Books

9.15 Toiletries/Hair products/Make-up

9.16 Computer Software

9.17 % ever buying (bought in last month) by age and sex

CHILDREN AND THE OUTSIDE WORLD

SPORT & ACTIVITIES - SUMMARY

10.1 Time spent playing sport

10.2 Sports out of school

10.3 Non sport activities out of school

10.4 Importance of sport

10.5 Parental involvement in their children’s sporting interests

10.6 Awareness of Olympic Games - 2008 and 2012

10.7 The Olympics on TV

CHILDREN’S ROOMS - SUMMARY

11.1 Equipment ownership

11.2 Equipment children can’t live without

LOOKING FORWARD - SUMMARY

12.1 Looking forward

APPENDIX

About ChildWise

Abstract

• Internet: access and usage, websites, time spent on-line, social networking, downloading, blogging
• Computers: PCs at home, own PC
• Games consoles: ownership and usage, favourite games
• TV: channels watched, ownership of TV, DVD, ways of watching TV, favourite programmes
• Music and Radio: downloading music, music self purchase, own MP3, radio stations, favourite groups and singers
• Mobile phones: ownership and usage, payment methods
• Magazines/reading: favourites, self-purchase, reading for pleasure
• Money: how is it earned, weekly income, handouts, attitudes to money
• Self purchase: of selected product fields
• Sports and activities: sports and other out of school activities, time spent playing, parental involvement, impact of the Olympics

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