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Research Report On Entry Into China's Processed Grain Market

Published by: Beijing Zeefer Consulting Ltd.

Published: Feb. 10, 2009 - 97 Pages


Table of Contents


CHAPTER 1 PRODUCT DEFINITION

1.1 PRODUCT DEFINITION

1.2 PRODUCT CLASSIFICATION

CHAPTER 2 SUMMARIZATION OF CHINAfS MARKET OF DEEP PROCESSED GRAIN PRODUCTS

2.1 CHINAfS ECONOMY: BASIC FACTS

2.2 INTRODUCTION TO THE CURRENT DOMESTIC MACROECONOMIC ENVIRONMENT

2.3 DEVELOPMENT SITUATION OF DOMESTIC GRAIN DEEP PROCESSING INDUSTRY

2.4 FORECAST ON THE POTENTIAL OF DOMESTIC MARKET OF DEEP PROCESSSED GRAIN PRODUCTS IN THE FUTURE

CHAPTER 3 INTRODUCTION TO THE DOMESTIC INDUSTRIAL ENVIRONMENT

3.1 RELATED INDUSTRIAL POLICIES

3.2 RELATED LAWS AND RULES

3.3 INTERNATIONAL COOPERATION AGREEMENT

3.3.1 Free trade agreement signed between China and New Zealand

3.3.2 Cooperation between China and korea

3.3.3 Agreement on Comprehensive Economic Cooperation between China and ASEAN

3.3.4 Mainland and Hong Kong Closer Economic Partnership Arrangement

3.4 FORECAST OF POLICY TREND

CHAPTER 4 SITUATION OF IMPORT OF DEEP PROCESSED GRAIN PRODUCTS

4.1 ANALYSIS ON IMPORT OF DEEP PROCESSED GRAIN PRODUCTS OF CHINA IN RECENT YEARS

4.2 MAIN PRODUCING PLACES OF DEEP PROCESSED GRAIN PRODUCTS IMPORED INTO CHINA

4.3 MAIN AREAS IN CHINA IMPORTING DEEP PROCESSED GRAIN PRODUCTS

CHAPTER 5 ANALYSIS ON EXPORT SITUATION OF DEEP PROCESSED GRAIN PRODUCTS

5.1 CHANGE IN EXPORT OF DEEP PROCESSED GRAIN PRODUCTS OF CHINA IN RECENT YEARS

5.2 MAIN TARGET PLACES OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA

5.3 MAIN ORIGINAL PRODUCTION PLACES OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA

CHAPTER 6 SITUATION OF TAX BURDEN OF IMPORTED PRODUCTS

6.1 IMPORT TARRIF

6.2 VALUE-ADDED TAX

6.3 EXCISE

CHAPTER 7 INSPECTION AND QUARANTINE AND STANDARD SYSTEM

7.1 THE PROCEDURES OF INSPECTION AND QUARANTINE OF IMPORT

7.2 MAIN INSPECTION BASIS AND INDICATOR

7.2.1 Standard for main subdivision products

7.2.2 General standards for some deep processed grain products

7.3 RELEVANT STANDARDS

7.4 MAIN SUPERVISION INSTITUTIONS

CHAPTER 8 IMPORT FLOW OF DEEP PROCESSED GRAIN PRODUCTS

8.1 FLOW CHART OF IMPORT OF DEEP PROCESSED GRAIN PRODUCTS

8.2 EXPLANATION OF IMPORT FLOW OF DEEP PROCESSED GRAIN PRODUCTS

CHAPTER 9 COMPETITION SITUATION OF DOMESTIC MARKET OF DEEP PROCESSED GRAIN PRODUCTS

9.1 ANALYSIS ON THE CONCENTRATION RATE OF MARKET SHARE OF EACH ENTERPRISE

9.2 ANALYSIS ON CENTRALIZATION RATE OF SALES INCOME OF EACH AREA

9.3 STATUS OF IMPORTED DEEP PROCESSED GRAIN PRODUCTS IN DOMESTIC MARKET

9.4 INTRODUCTION TO TOP TEN ENTERPRISES IN THE SALES INCOME RANK OF CHINAfS GRAIN DEEP PROCESSING INDUSTRY

9.4.1 Tingyi (cayman islands) holding corp.

9.4.2 Uni-President China Holdings Ltd.

9.4.3 Henan Nanjiecun (Group) Co., Ltd.

9.4.4 Longda food group co., ltd.

9.4.5 Baixiang Food Group

9.4.6 Synear Food Holdings Limited

9.4.7 Henan Simeite Food Co., Ltd.

9.4.8 Hualong Riqing Foods Co., Ltd.

9.4.9 Hebei Santaizi Group Co., Ltd.

9.4.10 Henan Longyun Group Co., Ltd.

9.5 NATIONAL DISTRIBUTION MAP OF ENTERPRISES ABOVE THE DESIGNATED SIZE

CHAPTER 10 ANALYSIS ON MARKETING CHANNEL

10.1 MAJOR MARKETING CHANNEL OF DOMESTIC DEEP PROCESSED GRAIN PRODUCTS

10.2 GRAPHICAL REPRESENTATION OF THE MARKETING CHANNEL OF DOMESTIC DEEP PROCESSED GRAIN PRODUCTS

10.3 ANALYSIS ON MAJOT MARKETING CHANNELS OF DOMESTIC DEEP PROCESSED GRAIN PRODUCTS

CHAPTER 11 ANALYSIS ON ENTERING CHINA MARKET

11.1 ANALYSIS ON CONSUMPTION CHARACTERISTIC IN DOMESTIC MARKET OF DEEP PROCESSED GRAIN PRODUCTS

11.2 ANALYSIS ON MARKET ENTER OPPORTUNITY

11.3 ANALYSIS ON MARKET ENTERING NON-TARIFF BARRIERS

11.4 MAIN CONCLUSION AND SUGGESTION

CHAPTER 12 A LIST OF MAJOR DEEP PROCESSED GRAIN PRODUCTS IMPORTERS IN CHINA

CHAPTER 13 RELATED ASSOCIATIONS

13.1 CHINA NATIONAL FOOD INDUSTRY ASSOCIATIONiCNFIAj

13.2 CHINA ASSOCIATION OF BAKERY & CONFECTIONERY INDUSTRY

13.3 CHINA FOOD ADDITIVES & INGREDIENTS ASSOCIATION

13.4 CHINESE INSTITUTE OF FOOD SCIENCE AND TECHNOLOGY

CHAPTER 14 RELATED EXHIBITIONS

14.1 6TH CHINA BEIJING BAKERY EXHIBITION

14.2 2009 2ND CHINA INTERNATIONAL CONFECTIONERY AND BAKING INDUSTRY EXHIBITION (CBI CHINA)

14.3 SIAL CHINA 2009 SHANGHAI INTERNATIONAL FOOD EXHIBITION

14.4 5TH CHINA INTERNATIONAL GRAIN OIL CONDIMENT (ZHENGZHOU) FAIR



TABLE CONTENT

TABLE 1 SORTS OF DEEP PROCESSED GRAIN PRODUCTS

TABLE 2 CHINAfS MACRO-ECONOMIC INDEX FROM JANUARY TO JUNE OF 2008

TABLE 3 ECONOMIC OPERATION SITUATION OF CHINAfS GRAIN DEEP PROCESSING INDUSTRY FROM JANUARY TO NOVEMBER IN 2007

TABLE 4 IMPORT VALUE AND GROWTH RATE OF DEEP PROCESSED GRAIN PRODUCTS OF 2003-2007 (UNIT: USD)

TABLE 5 PROPORTION OF IMPORT VALUE OF SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS

TABLE 6 TOP TEN PRODUCING AREAS OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS IMPORTED INTO CHINA IN 2007 AND THE INCREASE RATE THEREOF IN PAST YEARS (UNIT: USD)

TABLE 7 IMPORT VALUE AND GROWTH RATE OF TOP TEN AREAS WITH THE LARGEST IMPORT VALUE OF DEEP PROCESSED GRAIN PRODUCTS OF CHINA IN 2007 (UNIT: USD)

TABLE 8 EXPORT VALUE AND GROWTH RATE OF DEEP PROCESSED GRAIN PRODUCTS OF 2003-2007 (UNIT: USD)

TABLE 9 PROPORTION OF EXPORT VALUE OF SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS

TABLE 10 LIST OF MAIN TARGET PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007

TABLE 11 TOP TEN TARGET PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 AND THE GROWTH RATE IN PAST YEARS (UNIT: USD)

TABLE 12 LIST OF MAIN PRODUCTION PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007

TABLE 13 TOP TEN PRODUCTION PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 AND THE GROWTH RATE IN PAST YEARS (UNIT: USD)

TABLE 14 TARIFF OF IMPORTED SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS

TABLE 15 PHYSICAL AND CHEMICAL INDEX OF BISCUITS

TABLE 16 MICROORGANISM INDEX OF BISCUITS

TABLE 17 PHYSICAL AND CHEMICAL INDEX OF PASTRY AND BREAD

TABLE 18 MICROORGANISM INDEX OF PASTRY AND BREAD

TABLE 19 SENSE REQUIREMENTS OF INSTANT NOODLE

TABLE 20 PHYSICAL AND CHEMICAL INDEX OF INSTANT NOODLE

TABLE 21 MICROORGANISM INDEX OF INSTANT NOODLE

TABLE 22 SENSE REQUIREMENTS OF QUICK-FROZEN AND PRE-PACKED FOOD MADE OF WHEAT FLOUR AND RICE

TABLE 23 PHYSICAL AND CHEMICAL INDEX OF QUICK-FROZEN AND PRE-PACKED FOOD MADE OF WHEAT FLOUR AND RICE

TABLE 24 MICROORGANISM INDEX OF QUICK-FROZEN AND PRE-PACKED FOOD MADE OF WHEAT FLOUR AND RICE

TABLE 25 MAXIMAL USE AMOUNT OF FOOD ADDITIVES IN DEFECTIVE PRODUCTS OF DEEP GRAIN PROCESSING

TABLE 26 MEASURING UNIT OF NET CONTENT

TABLE 27 MINIMAL HEIGHT OF NET CONTENT CHARACTER

TABLE 28 RELEVANT ENFORCEABLE STANDARDS OF DEEP PROCESSED GRAIN PRODUCTS

TABLE 29 RELEVANT RECOMMENDED STANDARDS OF DEEP PROCESSED GRAIN PRODUCTS

TABLE 30 MAIN SUPERVISION INSTITUTIONS OF IMPORT AND EXPORT PRODUCTS

TABLE 31 SITUATION OF ECONOMIC OPERATION OF ENTERPRISES ABOVE THE DESIGNATED SIZE IN MAIN PRODUCTION AREAS OF CHINAfS GRAIN DEEP PROCESSING INDUSTRY FROM JANUARY TO NOVEMBER IN 2007 (UNIT: THOUSAND YUAN)

TABLE 32 RANK OF ENTERPRISES ABOVE THE DESIGNATED SIZE IN GRAIN DEEP PROCESSING INDUSTRY OF EACH REGION IN CHINA FROM JANUARY TO NOVEMBER IN 2007



FIGURE CONTENT

FIGURE 1 CHANGE IN THE VALUE AND GROWTH RATE OF IMPORTED DEEP PROCESSED GRAIN PRODUCTS OF CHINA FROM 2003 TO 2007 (UNIT: USD)

FIGURE 2 IMPORT PROPORTIONS OF SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS IN 2007 (UNIT: USD)

FIGURE 3 TOP TEN PRODUCING AREAS OF DEEP PROCESSED GRAIN PRODUCTS IMPORTED INTO CHINA IN 2007 BY IMPORT VALUE

FIGURE 4 CHANGE TREND OF PAST YEARS OF MAIN PRODUCING AREAS OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS IMPORTED INTO CHINA (UNIT: %)

FIGURE 5 TOP TEN AREAS WITH THE LARGEST VALUE OF IMPORTED DEEP PROCESSED GRAIN PRODUCTS IN CHINA IN 2007

FIGURE 6 CHANGE TREND OF IMPORT VALUE OF MAIN AREAS OF CHINA IMPORTING DEEP PROCESSED GRAIN PRODUCTS (UNIT: %)

FIGURE 7 CHANGE IN VALUE AND GROWTH RATE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA OF 2003-2007 (UNIT: USD)

FIGURE 8 EXPORT PROPORTION OF SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS OF 2007 (UNIT: USD)

FIGURE 9 TOP TEN TARGET PLACES BY EXPORT VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007

FIGURE 10 TOP TEN ORIGINAL PRODUCTION PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 (UNIT: USD)

FIGURE 11 FLOW CHART OF IMPORT OF GRAIN PRODUCTS

FIGURE 12 PROPORTION OF SALES INCOME BY THE TOP 10 ENTERPRISES IN THAT OF ALL ENTERPRISES ABOVE THE DESIGNATED SIZE OF THE INDUSTRY

FIGURE 13 PROPORTION OF SALES INCOME BY TOP TEN AREAS IN THAT OF ALL THE ENTERPRISES ABOVE THE DESIGNATED SIZE OF THE COUNTRY

FIGURE 14 NATIONAL DISTRIBUTION MAP OF ENTERPRISES ABOVE THE DESIGNATED SIZE

Abstract

Through many yeas of development, in each domestic subdivision field of deep processed grain products, leading enterprises of the industry have been formed gradually, and market shares are centralized by excellent enterprises. The centralizations of sales income and regional sales of enterprises above the designed size reach 36.54% and 77.89% respectively.

In recent years, rapid development of national economy, improvement of people’s living standard and expanding of demand of consumption market improve the further development of China’s grain deep processing industry. According to data of the National Bureau of Statistics, from January to June in 2008, the total consumption price level of Chinese residents was up by 7.9%, and the food price was up by 20.4%, thus leading to an increase in total price level of 6.64%. It can be seen that food commodity is the main factor for rise in consumption price. From January to November in 2007, China’s grain deep processing industry realized total industrial output value, sales income and total profit of 140.170 billion Yuan, 134.239 billion Yuan and 8.238 billion Yuan, up by 31.31%, 27.81% and 50.92% over the same period of previous year respectively.

Deep processed grain products imported into China are mainly from Singapore, New Zealand, Denmark, Ireland, and Holland. Among them, the import value of deep processed grain products from Singapore, New Zealand and Denmark in 2007 was 260 million USD, accounting for 58.63% of total import value. From 2003 to 2007, the proportion of import value of deep processed grain products from Singapore, New Zealand and Denmark in total import value was about 45%-60%. It can be seen that the centralization rate of producing places of imported deep processed grain products of China has reached a high level.

Rapid development of national economy and constant rise in consumers’ income provide good economic base for the consumption of deep processed grain products. Improvement of people’s living standard, popularization of household electric equipments such as refrigerators and microwave oven, and rapid development of catering chain industry provide a substance base for the development of deep processed grain products. Great support from the state for the development of rural consumption market and constant expanding of end market provide wider consumption space for the development of deep processed grain products...

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