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PRIMEDIA Inc. - Financial and Strategic Analysis ReviewPublished by: Global Markets Direct Published: Feb. 18, 2009 - 19 Pages Table of Contents
AbstractPRIMEDIA Inc. - Financial and Strategic Analysis ReviewSummary PRIMEDIA Inc. (PRIMEDIA) is an integrated media company. It is engaged in providing advertising-supported print and online consumer guides for the apartment leasing and new home sales sectors of the residential real estate industry. The company conducts its operations in the US. In fiscal year 2007, the company distributed around 38 million of its print guides to approximately 60,000 United States locations through its proprietary distribution network. The company sells its products and services through its direct sales force team. The company carries out its operations through its wholly owned subsidiary namely Consumer Source. Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of PRIMEDIA Inc.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company. Scope
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