Success Factors for Integrating PNDs into the Car

Published by: SBD Ltd.

Published: Oct. 1, 2008 - 19 Pages

Table of Contents

Success factors for integrating PNDs into the car

1. Executive summary

1.1 Introduction to Bridging the connectivity gap reports

1.2 Summary of conclusions

1.3 Market forecast

2. Market overview

Vehicle manufacturers have been developing connectivity and integration strategies for portable devices since the introduction of mobile phones into the car during the late 1990s. Whilst many cars now support devices such as mobile phones and portable music players, the integration of PNDs is still at a relatively early stage.

2.1 Introduction

2.2 Installed PND cradles

2.3 Embedded PND cradles

3. Installed cradles on dashboards

The aim of installing cradles on a dashboard is to improve the integration of PNDs in the car, providing consumers with a number of benefits over stand-alone PNDs .

3.1 Introduction

3.2 Understanding customer needs

3.3 The cost of integration

3.4 Shifting towards universal cradles

3.5 Future outlook

4. Embedding PNDs in headunits

The first embedded PND in a headunit was launched by Toyota and TomTom in 2007, creating a new segment in the navigation market. This approach to navigation has the potential to offer the best of both worlds: the benefits of portability alongside the benefits of integration.

4.1 Introduction

4.2 Benefits - The importance of portability

4.3 Challenges - Meeting OE quality standards

4.4 Future outlook

LIST OF FIGURES

Fig. 1 Market forecasts for PND integration solutions

Fig. 2 PND integration strategies

Fig. 3 Vehicle manufacturers offering installed solutions

Fig. 4 Toyota integrated PND

Fig. 5 Consumer satisfaction with PND integration features

Fig. 6 Added cost of installed cradle bundles over stand- alone PNDs

Abstract

This report will help you to:

• Understand the pros and cons of partnering vehicle and portable navigation device manufacturers
• Gain insight on customer satisfaction levels of PNDs with exclusive excerpts from the recent SBD customer survey
• Address the quality gap between embedded and portable devices
• Learn about the ways in which integrated PNDs can compliment other telematics and infotainment services

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