The Evolving Cooperation Strategies of OEMs in the LCD TV Industry

Published by: Market Intelligence & Consulting Institute

Published: Feb. 13, 2009 - 23 Pages

Table of Contents

1. Opportunities and Challenges for the Worldwide LCD TV Industry

1.1 Opportunities for LCD TV OEMs: Continuing Market Growth, CRT Replacement, Outsourcing Growth

1.2 Challenge for LCD TV OEMs: Slow Large-size Development, Brands' Cost-down Efforts; Major Markets' Limited Growth

1.2.1 Challenges for Size Increase

1.2.2 Prices Continue to Fall; Reducing Costs Tests Makers' Capabilities

1.2.3 Growth Momentum in Major Markets Limited; Focus Turns to New Markets

2. Changing Relations between Up- and Downstream Sectors in the LCD TV Industry

2.1 Panel Manufacturers Invest Directly in OEMs

2.2 LCM Cooperation between Panel Manufacturers and OEMs

2.3 Panel Manufacturers and OEMs Cooperate on Production Coordination

2.4 Panel Manufacturers and OEMs Cooperate to Enter New Markets

2.5 OEMs Enter Markets through Brand Support

3. Key Issues in Cooperation Models of LCD TV OEMs

3.1 Facing Growth Pressure; Searching for Resource Complements; Lowering Costs

3.1.1 Prices Falling Rapidly; OEMs Searching for Ways to Decrease Costs

3.1.2 Standardization for Some Components; Competition for Key Technologies

3.1.3 Providing Total Solutions Requires Specialized Division of Labor

3.2 Aggressively Developing Markets; Facing Difficulties in Terms of Economies of Scale and Design Capabilities

MIC Perspective

Appendix

List of Topics

Current trends and growth drivers in the worldwide LCD TV industry

Cooperation strategies of OEMs in the LCD TV industry, including cooperation with panel manufacturers and brands

The strategic intentions behind different cooperation models and the risks involved in using these models

Companies and organizations analyzed or mentioned in the report include: Amtran, AUO, CMO, CPT, Funai, GE, HannStar, Hitachi, IPS-Alpha, LGD, Panasonic, Philips, Qisda, Raken Technology, Samsung, SDI, Sharp, Skyworth, Sony, Tatung, TCL, Toshiba, Vizio

List of Tables

Table 1 Intentions of OEM Companies' Cooperation Models in the LCD TV Industry and Risks Involved

List of Figures

Figure 1 LCD TV Import Duties in Major Regions Around the World

Figure 2 Industry Cooperation Models of LCD TV OEM Companies and Driving Factors

Figure 3 OEM Companies' Major Up- and Downstream Integration Activities in the LCD TV Industry

Figure 4 End-Market Prices Falling; OEM Companies' Cost-Down Models

Figure 5 Multi-Dimensional Cooperation Models in the LCD TV Industry

Abstract

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