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Health Clubs & Leisure Centres

Published by: Key Note Publications Ltd

Published: Jan. 1, 2009 - 96 Pages


Table of Contents


Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

By Size

By Facilities

By Revenue Source

MARKET TRENDS

Long-term Trends

Current Trends

ECONOMIC TRENDS

Population

Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007

Gross Domestic Product

Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2003-2007

Inflation

Table 3: UK Rate of Inflation (%), 2003-2007

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2003-2007

Household Disposable Income

Table 5: UK Household Disposable Income Per Capita (£), 2003-2007

MARKET POSITION

The UK

Table 6: Consumer Expenditure on Leisure Outside the Home by Sector at Current Prices (£m), 2006 and 2008

Overseas

2. Market Size

THE TOTAL MARKET

Table 7: Consumer Expenditure on Sports and Fitness Participation (£m), 2004-2008

Figure 1: Consumer Expenditure on Sports and Fitness Participation (£m), 2004-2008

BY MARKET SECTOR

By Size and Facilities

By Revenue Source

OTHER SPENDING ON SPORT

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

EMPLOYMENT

REGIONAL VARIATIONS IN THE MARKETPLACE

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

Fitness Industry Association

Leisure Management Contractors Association

Sports and Recreation Trust Association

Public Organisations

4. Competitor Analysis

THE MARKETPLACE

Non-Profit Providers

Public-Private Providers

Private Sector Sub-Contractors

Hotels

MARKET LEADERS

Table 8: Leading UK Health Club Operators (ranked by members), 2008

David Lloyd Leisure Group

Company Structure

Current and Future Developments

Financial Results

Fitness First

Company Structure

Current and Future Developments

Financial Results

Virgin Active

Company Structure

Current and Future Developments

Financial Results

Esporta

Company Structure

Current and Future Developments

Financial Results

LA Fitness

Company Structure

Current and Future Developments

Financial Results

Bannatyne Fitness

Company Structure

Current and Future Developments

Financial Results

JJB Sports

Company Structure

Current and Future Developments

Financial Results

Total Fitness

Company Structure

Current and Future Developments

Financial Results

Cannons Group/Nuffield Hospitals

Company Structure

Current and Future Developments

Financial Results

De Vere Group

Company Structure

Current and Future Developments

Financial Results

OUTSIDE SUPPLIERS

Equipment

Training

MARKETING ACTIVITY

Advertising and Promotion

Table 9: Main Media Advertising Expenditure by Health Clubs (£000), Years Ending September 2007 and 2008

Other Marketing

5. Strengths, Weaknesses, Opportunities and Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

USAGE OF LEISURE CENTRES/GYMS AND HEALTH CLUBS

Table 10: Use of Leisure Centre, Health Clubs or Gyms by Sex, Age and Social Grade (% adults in last 12 months), 2008

NATIONAL AUDIT OF FITNESS (FIA/LDC)

GENERAL PARTICIPATION IN PHYSICAL ACTIVITIES

Table 11: Penetration of Popular Leisure Activities Outside the Home by Sex (% of adults), 2006 and 2008

7. Current Issues

MARKET DATA CONTROVERSIES

YOUTHS AND CHILDREN

FREE SWIMMING INITIATIVE

FRANCHISING

ENVIRONMENTAL ISSUES

NEW ACTIVITIES

8. The Global Market

THE US

OTHER REGIONS

9. Forecasts

INTRODUCTION

The Economy

Population

Table 12: Forecast Resident Population by Sex (000), Mid-Years 2008-2012

Table 13: The Forecast UK Population by Age (000), 2007 and 2012

Gross Domestic Product

Table 14: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2008-2012

Inflation

Table 15: Forecast UK Rate of Inflation (%), 2008-2012

Unemployment

Table 16: Forecast Actual Number of Unemployed Persons in the UK (million), 2008-2012

FORECASTS 2009 TO 2013

Table 17: Forecast of Consumer Expenditure on Sports and Fitness Participation (£m), 2009-2013

MARKET GROWTH

Figure 2: Forecast of Consumer Expenditure on Sports and Fitness Participation (£m), 2004-2013

FUTURE TRENDS

Threat of Recession

Postponement of Public Projects

Need to Modernise

Emergence of Budget Clubs

London 2012 Preparations

10. Company Profiles

BANNATYNE FITNESS LTD

D.C. LEISURE MANAGEMENT LTD

DAVID LLOYD LEISURE LTD

DE VERE HOTELS & LEISURE LTD

ESPORTA GROUP LTD

FITNESS FIRST LTD

LEISURE CONNECTION LTD

VIRGIN ACTIVE LTD

11. Further Sources

Associations

General Sources

Government Sources

Bisnode Sources

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports

Abstract

The UK has over 5,750 indoor facilities for keeping fit. They are divided mainly between health clubs in the private sector and public leisure centres, owned by local authorities. The health club industry is still fairly fragmented, but there are now ten large chains including David Lloyd Leisure, Fitness First, Virgin Active and LA Fitness.

Membership of a health club or a gym has grown over the long term because of a consumer shift away from playing sports and games towards 'pure fitness’. People now prefer activities such as working out in the gym, aerobics or yoga, swimming or cycling, as a means of keeping healthy. The public sector has encouraged this through government departments and local authorities — because of the worrying indicators of unfitness and obesity in the population.

One third of adults used a fitness facility of some sort in 2008 although a much lower proportion (12%) are members of private health clubs or gyms requiring subscription. How much they spend is hard to quantify but Key Note estimates the market to be worth £3.4bn in 2008, comprising subscriptions and ad hoc fees for gym use. This represents a relatively small share of consumer leisure spending, totalling £63.8bn in 2008 and including a £28bn spend on alcohol.

Ownership of health club chains has been consolidating. Bannatyne Fitness bought LivingWell in 2006 and Virgin Active bought Holmes Place in 2007, as the market becomes more saturated. Unusual players involved in the market now include Nuffield Hospitals, owner of the Cannons chain, and JJB Sports, the sports shop retailer with a rapidly growing collection of health clubs.

Forecasts must be cautious given the credit crunch and the commitment required for annual subscriptions to premium health clubs. However, underlying demand for fitness is strong, and supported by both private and public sectors. Budget clubs and franchised clubs could do well during the downturn, and there are government initiatives to encourage participation with free and subsidised admissions to leisure centres and pools

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