|
Published by: eMarketer
Published: Feb. 1, 2009 - 23 Pages
Table of Contents
- Executive Summary
- US Internet Users and Penetration, 2008-2013 (millions and % of population)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers - US Internet Users
- Internet Users
- Top 10 Countries, Ranked by Internet Users*, 2008-2013 (millions)
- US Internet Users and Penetration, 2008-2013 (millions and % of population)
- Comparative Estimates: US Internet Users, 2008-2013 (millions)
- Internet Households
- US Internet Households and Penetration, 2008-2013 (millions and % of total households)
- Ownership of Select Technologies by US Households, by Household Type, December 2007-January 2008 (% of respondents in each group)
- Access and Technology
- US Broadband and Dial-Up Internet Households and Penetration, 2008-2013 (millions and % of total households)
- US Broadband Households, by Access Technology, 2008-2013 (millions and % of total households)
- Demographics
- Gender
- US Internet Users, by Gender, 2008-2013 (millions and % of total)
- US Internet Users, by Age and Gender, September 2008 (thousands and % of total for each group)
- US Adults Who Go Online More Than One Hour per Day, by Gender, December 2007 & December 2008 (% of respondents in each group)
- Frequency of Internet Usage by US Adults, by Gender, December 2008 (% of respondents)
- Age
- US Internet Users, by Age, 2007 (% of respondents in each group)
- US Population and Internet Users, by Age, 2007 (millions and % of total)
- US Internet Users, by Age, 2008 (millions and % of total)
- US Internet Users, by Age, September 2008 (thousands and % of total)
- Average Web Usage Among US Active Internet Users, by Age, November 2008
- Race and Ethnicity
- US Population, by Race/Ethnicity, 2008-2013 (% of total)
- US Internet Users, by Race/Ethnicity, 2008-2013 (% of total)
- US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each group)
- US Internet Users, by Race/Ethnicity, December 2008 (thousands and % of total)
- Income
- US Households, by Income, 2007 (% of total)
- US Adult Internet Users, by Household Income, 2008 (% of total)
- US Adults Who Go Online More Than One Hour per Day, by Income, December 2007 & December 2008 (% of respondents in each group)
- Frequency of Internet Usage by US Adults, by Income, December 2008 (% of respondents)
- Education
- US Adult Internet Users, by Education, 2008 (% of total)
- US Adults Who Go Online More Than One Hour per Day, by Education, December 2007 & December 2008 (% of respondents in each group)
- Usage: Time, Frequency, Skill, Activities
- Percent of Leisure Time Spent Online by Internet Users in Select Countries, 2008
- Average Time Spent Online per Week by US Adult Internet Users, 2001-2008 (hours)
- Frequency of Internet Usage by US Adults, December 2008 (% of respondents)
- US Adults Who Go Online More Than One Hour per Day, 2002-2008 (% of respondents)
- US Adults Who Go Online More Than One Hour per Day, by Employment Status, December 2007 & December 2008 (% of respondents in each group)
- At Home and At Work
- US Adult Internet Users, by Access Location, 1998 & 2008 (% of population)
- Time Spent Online per Week by US At-Home Internet Users, 2000-2007 (average hours)
- Average Web Usage Among US At-Home Internet Users, Jan-Sep & Nov 2008
- Average Web Usage Among US At-Work Internet Users, Jan-Sep & Nov 2008
- Average Web Usage Among US Internet Users, December 2008
- Increasing Familiarity
- US Internet Users, by Internet Skill Level, 2000 & 2007 (% of respondents)
- Media US Adults* Would Find Very Hard to Give Up, 2002, 2006 & 2007 (% of respondents)
- Important* Information Sources According to US Internet Users, by Experience Online, 2007 (% of respondents)
- The Mobile Internet Is Coming…Later
- Mobile Content Used Weekly by US Mobile Phone Owners, 2008 (% of respondents)
- Active and Total US Mobile Video Subscribers, Q2 2007-Q3 2008 (millions)
- Conclusion
- Endnotes
- 095619 | 095620 | 100446 | 101225
- Average Web Usage Among US At-Home Internet Users, Jan-Sep & Nov 2008
- Average Web Usage Among US At-Work Internet Users, Jan-Sep & Nov 2008
- Average Web Usage Among US Active Internet Users, by Age, November 2008
- Average Web Usage Among US Internet Users, December 2008
- 101278
- US Broadband Households, by Access Technology, 2008-2013 (millions and % of total households)
- 101302 | 101303
- US Internet Users, by Race/Ethnicity, 2008-2013 (% of total)
- US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each group)
- 101307 | 101343
- US Broadband and Dial-Up Internet Households and Penetration, 2008-2013 (millions and % of total households)
- Key eMarketer Numbers - US Internet Users
- 101313
- US Population, by Race/Ethnicity, 2008-2013 (% of total)
- 101346
- Comparative Estimates: US Internet Users, 2008-2013 (millions)
- 101353
- US Internet Households and Penetration, 2008-2013 (millions and % of total households)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractThere is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population.
The US Internet Users report analyzes trends that continue to drive online population growth and usage.
The demographics of the US Internet population are evolving to reflect the offline population. More women are coming online, and so are more users ages 35 and older.
Daily Internet usage among nearly all demographic groups is climbing. Average time spent online by US adults shot up to 14 hours per week in 2008, compared with 11 hours in 2007. Nearly two-thirds of adults claim they go online every day, the majority for more than one hour.
Key questions the “US Internet Users” report answers:
- What does the US Internet population look like?
- Is there still room for growth?
- How has the economy affected Internet use?
- How confident are users in their Internet skills?
- How does the mobile Internet fit in?
- And many others…
eMarketer Reports—On Target and Up to Date
The US Internet Users report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
