2008 U.S. CXOs Vote the Top Brands Within the Desktop Computing Products and Services Market

Published by: Frost & Sullivan

Published: Feb. 11, 2009

Table of Contents

Please note that Table of Contents numbering has been standardized and may not match numbering within the publication.

1: Executive Summary

Table 1: Executive Summary

2: Usage of Desktop Computing Products

2.1: Saturation of Laptop PC Usage May Explain Lower Desktop PC Usage Rates.

3: Computer Keyboards

Table 2: Primary Brands of Computer Keyboards Used

Table 3: Loyalty Index Tabulation for Computer Keyboard Brands (N=271)

3.1: Computer Keyboard Summary

4: Computer Mouse Products

Table 4: Primary Computer Mouse for Business and Primary Use

Table 5: Loyalty Index Tabulation for Computer Mouse Brands (N=270)

4.1: Logitech Customers' Views: Sample of Verbatim Comments

4.2: Computer Mouse Summary

5: Computer Printers

Table 6: Primary Computer Printer for Business and Personal Use

Table 7: Loyalty Index Tabulation for Computer Printer Brands (N=262)

5.1: HP Customers' Views: Sample of Verbatim Comments

5.2: Computer Printer Summary

6: Home Networking Products

Table 8: Primary Brand of Home Networking Products Used

Table 9: Loyalty Index Tabulation for Home Networking Product Brands (N=238)

6.1: Linksys Customers' Views: Sample of Verbatim Comments

6.2: Home Networking Products Summary

7: Desktop Computers

Table 10: Primary Desktop Computer for Business and Personal Use

Table 11: Loyalty Index Tabulation for Desktop Computer Brands (N=229)

7.1: Desktop Computer Summary

8: Flash Drives

Table 12: Primary Brand of Flash Drive Used

Table 13: Loyalty Index Tabulation for Flash Drive Brands (N=226)

8.1: SanDisk Customers' Views: Sample of Verbatim Comments

8.2: Flash Drive Summary

9: Computer Speakers

Table 14: Speaker Primary Computer for Business and Personal Use

Table 15: Loyalty Index Tabulation for Computer Speaker Brands (N=183)

9.1: Bose Customers' Views: Sample of Verbatim Comments

9.2: Computer Speaker Summary

10: Desktop Document Scanners

Table 16: Primary Desktop Document Scanner for Business and Primary Use

Table 17: Loyalty Index Tabulation for Desktop Document Scanner Brands (N=153)

10.1: HP Customers' Views: Sample of Verbatim Comments

10.2: Desktop Document Scanner Summary

11: Influences on Purchase Decisions

11.1: Sources of Information for Purchases of Desktop Computing Products

12: Demographics

13: Method Details

14: About Frost & Sullivan

14.1: Who is Frost & Sullivan

14.2: What Makes Us Unique

14.3: T.E.A.M. Methodology

14.4: Global Perspective

Abstract

Frost & Sullivan’s 2008 Evaluation of Desktop Computing Products/Services study measure the preferences of selected types of desktop computing products: Printer, Mouse, Keyboard, Flash Drive, Home Networking Products, Desktop Computer, Computer Speaker, Scanner among CXOs in the United States. Furthermore, efforts were made to measure various important services and product features among the CXOs in United States.

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