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Six Mega Trends Impacting Global Food and Beverage Brands, 2009

Published by: Packaged Facts

Published: Jan. 1, 2009 - 23 Pages


Table of Contents


Introduction

Definition of Mega Trends

Report Methodology

Trend 1: Consumer empowerment

Products that meet an ‘eclectic’ set of needs

Higher expectations

A louder ‘collaborative’ voice

Harder to reach and engage

Trend 2: Health and nutrition

Globesity

Child obesity

Taking action

Trend 3: Supply side issues

Looking at prices in context

Trend 4: Global shifts in consumer expenditure - rise of the BRIC economies

Difficult times in mature markets

Trend 5: Sustainability and the ‘green’ movement

Corporate impact

Consumer propensity for green and sustainable products is growing

Sustainable approaches

Trend 6: Convenience

Broader societal changes

Abstract

This report is an excerpt from Packaged Facts’ comprehensive Top Global Food and Beverage Companies: Strategies for Success report, which studies eight leading global food and beverage companies, exploring the strategies that have made their brands international and the pressures they confront today and in the future to retain their leadership status. The companies were chosen as leading manufacturers and marketers of food and beverage brands, with a strong heritage in the industry. All have international operations and a broad set of customers spanning three or more geographic regions.

The companies that were placed under the microscope are: Nestlé, Kellogg, Anheuser-Busch, Wrigley, Kraft, Heinz, Danone and Coca-Cola.

The mega trends specifically studied in Six Mega Trends Impacting Global Food and Beverage Brands, 2009 are:

  • Consumer empowerment
  • Health and nutrition
  • Supply side issues
  • Global shifts in consumer expenditure
  • Sustainability and the 'green' movement
  • Convenience)

Read an excerpt from this report below.

Report Methodology

The information in Top Global Food and Beverage Companies: Strategies for Success is based on primary and secondary research. Secondary research entailed data gathering from relevant sources, including industry and association publications, trade press, company literature and corporate annual reports. Primary research consists of a series of in-depth interviews with brand experts, associations and consultants to the CPG industry, in order to more closely understand the challenges brands face.



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