Strategic Analysis of European Market for Electric Corner Modules

Published by: Frost & Sullivan

Published: Oct. 1, 2008 - 77 Pages

Abstract

This Frost & Sullivan research service titled Strategic Analysis of European Market for Electric Corner Modules provides an overview of market developments and key trends. The research offers a cost-benefit analysis together with an examination of legislative trends for electric corner modules (ECM) implementation. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: hybrids, electric vehicles, fuel cell vehicles as well as chassis technologies.

Market Overview

Multiple Benefits Position ECM Market for Strong Expansion

ECM will have a global market of 1 million by 2020. Suppliers, rather than vehicle manufacturers (VMs), will promote the market for ECMs. Design flexibility, weight reduction and fuel savings will be the main catalysts in the implementation of ECMs. "Enhanced design flexibility and additional space due to the absence of the transmission and engine will boost the adoption of ECMs," notes the analyst of this research. "The implementation of ECM will also act as a product differentiator for OEMs to showcase their technological expertise."

The electric motors are integrated within the wheels, and hence, no additional drive force is required to drive the vehicle. Thus, it will eliminate the need for conventional engine, transmission, differential and other powertrain components. The absence of powertrain components such as engine and transmission will create extra space within the vehicle and it will also increase the flexibility for VMs in terms of designing the vehicle. The removal of powertrain components will reduce the overall curb weight of the vehicle, further increasing fuel savings.

Collaboration Critical to Sustaining Market Momentum

By-wire technologies will be required to implement in-wheel motors on all four wheels. Besides, OEMs’ preference for centralised motors over in-wheel motors will pose a major challenge to the implementation of ECMs. The installation of in-wheel motors on all four wheels will require by-wire technologies such as steer-by-wire, brake-by-wire and suspension-by-wire due to higher voltage requirements. European OEMs prefer centralised electric motors to in-wheel motors due to their simpler architecture. This will create a strong challenge for market entry and the growth of in-wheel motors, particularly in the European market.

"Motor, chassis and tyre suppliers will have to work closely to ensure the widespread uptake of ECMs," advises the analyst. "Moreover, ECM suppliers should target OEMs who have strong product portfolios in terms of hybrids and electric vehicles." ECM implementation requires expertise in electric motors, steering, suspension, braking, electronics and tyre areas. Hence, different suppliers have to work closely with OEMs to promote the adoption of ECMs.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following markets in this research:

• Hybrids
• Electric vehicles
• Fuel cell vehicles
• Chassis technologies

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