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How Luxury Is Vulnerable To A Cold Climate

Published by: Euromonitor International

Published: Dec. 1, 2008 - 75 Pages


Table of Contents


Executive Summary
Key Trends and Drivers
Market Drivers
Consumer Drivers
Major Markets
Trends and Counter-trends
Outlook in A Cold Climate
Summary 1 Opportunities and Challenges for Luxury Marketers
The Role of Luxury
Chart 1 Long Term GDP Growth 2000-2013
Market Drivers
Overview
Category Stories
Chart 2 Divisions of Luxury
Life's Little Luxuries
Chart 3 World: Premium Sales Value as a % of Total Category Sales by Sector 2007
Chart 4 Major Markets: Sales of Premium Lipstick and Lip Gloss 2007
Chart 5 Major Markets: Value Sales of Premium and Mass Anti-agers 2007
Chart 6 World Share of Spending on Boxed Chocolate Assortments by Region 2007
Chart 7 Major Markets: Pets per Household 2007
Chart 8 World: Value Sales of Dog and Cat Food by Price Platform 2003-2008
Traditional Luxuries
Chart 9 Major Markets: Volume Growth in Premium Fragrances 2003/2007
Chart 10 Major Markets: Growth in Spending on Jewellery 2000/2005
Chart 11 Regional Wine, Champagne and Other Sparkling Wine: % Growth in Total Volume Sales 2003/2007
Modern Luxury Living
"True" Luxury Living
Chart 12 Forbes' Cost of Living Extremely Well Index 1976-2008
Table 1 US: Cost of Living Extremely Well 2006/2007
Consumer Drivers
The Psychology of Luxury
Chart 13 Maslow's Hierarchy of Needs
Inner- and Outer-directedness
Who Drives Luxury?
Summary 2 Newsweek's World Superclass 2008
Luxury Trends - Focus Markets
Brazil
Chart 14 Brazil: Household Expenditure by Decile 2006
Chart 15 Brazil: Annual Household Disposable Income Profile 2001, 2004-2007
Table 2 Brazil: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
China
Chart 16 China: Household Expenditure by Decile 2006
Chart 17 China: Annual Household Disposable Income Profile 2001, 2004-2007
Table 3 China: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
France
Chart 18 France: Household Expenditure by Decile 2006
Chart 19 France: Annual Household Disposable Income Profile 2001, 2004-2007
Table 4 France: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
India
Chart 20 India: Household Expenditure by Decile 2006
Chart 21 India: Annual Household Disposable Income Profile 2001, 2004-2007
Table 5 India: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
Japan
Chart 22 Japan: Household Expenditure by Decile 2006
Chart 23 Japan: Annual Household Disposable Income Profile 2001, 2004-2007
Table 6 Japan: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
Russia
Chart 24 Russia: Household Expenditure by Decile 2006
Chart 25 Russia: Annual Household Disposable Income Profile 2001, 2004-2007
Table 7 Russia: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
UAE
Chart 26 UAE: Household Expenditure by Decile 2006
Chart 27 UAE: Annual Household Disposable Income Profile 2001, 2004-2007
Table 8 UAE: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
UK
Chart 28 UK: Household Expenditure by Decile 2006
Chart 29 UK: Annual Household Disposable Income Profile 2001, 2004-2007
Table 9 UK: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
US
Chart 30 US: Household Expenditure by Decile 2006
Chart 31 US: Annual Household Disposable Income Profile 2001, 2004-2007
Table 10 US: Ownership of "Luxury" Durables by Income Decile/Quintile (% of Households) 2006
Future Trends
Market Forecasts
Table 11 Major Markets: Forecast GDP Growth 2008/2009/2013
Table 12 Consumer Confidence: Planning Major Purchases Over the Next 12 Months, Major European Markets 2006-2008
Table 13 World Consumer Expenditure Forecast Value by Region at Constant 2008 Prices 2008-2012
Chart 32 Housing by Tenure 2007
Table 14 Savings Ratio (2007 Actual, 2008-2012 Estimates)

Abstract

How Luxury Is Vulnerable To A Cold Climate. Though the credit squeeze is putting the brakes on mainstream consumer goods markets, there is still room at the top end for big spending. This briefing considers the impact of the trends in the luxury goods markets and considers trends like fractional ownership, rental, planned scarcity and curated consumption as well as inhibitors like wealth fatigue and, obviously, the Crunch. Accessing Euromonitor’s latest forecasts on overall spending patterns by income levels and data on premium and luxury markets, this report will be required reading.

Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.



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