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Health and Wellness Food and Beverages in Denmark

Published by: Euromonitor International

Published: Nov. 1, 2008 - 79 Pages


Table of Contents


HEALTH AND WELLNESS FOOD AND BEVERAGES IN DENMARK
Executive Summary
Health and Wellness Sales Booming
Danish Regulations Shape Sales
Domestic Producers Dominate Sales
Mass Distribution Channels Lead the Way
EU Regulatory Changes To Stimulate Forecast Growth
Key Trends and Developments
Consumer Functional Food Scepticism Remains High
Disposable Income Growth Lowers Price Sensitivity
Growth in Number of Single-person Households
Obesity As A Growing Concern
Organic Production Weighed Down by Legislation
Market Data
Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007
Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007
Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007
Table 4 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007
Table 5 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007
Table 6 Health and Wellness Food and Beverages: Brand Shares 2005-2007
Table 7 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012
Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
Pebas Scandinavia A/S
Strategic Direction
Key Facts
Summary 2 Pebas A/S: Key Facts
Summary 3 Pebas A/S: Operational Indicators 2004-2006
Company Background
Production
Competitive Positioning
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 4 Royal Unibrew A/S: Key Facts
Summary 5 Royal Unibrew: Operational Indicators 2004-2006
Company Background
Competitive Positioning
Summary 6 Royal Unibrew A/S: Competitive Position 2007
Rynkeby Foods A/S
Strategic Direction
Key Facts
Summary 7 Rynkeby Foods A/S: Key Facts
Summary 8 Rynkeby Foods A/S: Operational Indicators 2004-2006
Company Background
Competitive Positioning
Summary 9 Rynkeby Foods A/S: Competitive Position 2007
ORGANIC PACKAGED FOOD IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 9 Sales of Organic Packaged Food by Subsector: Value 2002-2007
Table 10 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007
Table 11 Other Organic Food by Type: % Value Breakdown 2002-2007
Table 12 Organic Packaged Food Company Shares 2005-2007
Table 13 Organic Packaged Food Brand Shares 2005-2007
Table 14 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012
Table 15 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012
ORGANIC BEVERAGES IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Sales of Organic Beverages by Subsector: Value 2002-2007
Table 17 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007
Table 18 Organic Beverages Company Shares 2005-2007
Table 19 Organic Beverages Brand Shares 2005-2007
Table 20 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012
Table 21 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007
Table 23 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007
Table 24 Sugarised vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007
Table 25 Sugarised vs Sugar-free Fortified/functional Gum: % Breakdown 2007
Table 26 Standard Fat vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007
Table 27 Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown 2007
Table 28 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007
Table 29 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007
Table 30 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2007
Table 31 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007
Table 32 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007
Table 33 Fortified/functional Packaged Food Company Shares 2005-2007
Table 34 Fortified/functional Packaged Food Brand Shares 2005-2007
Table 35 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012
Table 36 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL BEVERAGES IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 37 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007
Table 38 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007
Table 39 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007
Table 40 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2007
Table 41 Fortified/functional Beverages Company Shares 2005-2007
Table 42 Fortified/functional Beverages Brand Shares 2005-2007
Table 43 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012
Table 44 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012
BETTER FOR YOU PACKAGED FOOD IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Sales of BFY Packaged Food by Subsector: Value 2002-2007
Table 46 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007
Table 47 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007
Table 48 BFY Packaged Food Company Shares 2005-2007
Table 49 BFY Packaged Food Brand Shares 2005-2007
Table 50 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012
Table 51 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012
BETTER FOR YOU BEVERAGES IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Sales of BFY Beverages by Subsector: Value 2002-2007
Table 53 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007
Table 54 BFY Beverages Company Shares 2005-2007
Table 55 BFY Beverages Brand Shares 2005-2007
Table 56 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012
Table 57 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY PACKAGED FOOD IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Sales of NH Packaged Food by Subsector: Value 2002-2007
Table 59 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007
Table 60 NH Packaged Food Company Shares 2005-2007
Table 61 NH Packaged Food Brand Shares 2005-2007
Table 62 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012
Table 63 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY BEVERAGES IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Sales of NH Beverages by Subsector: Value 2002-2007
Table 65 Sales of NH Beverages by Subsector: % Value Growth 2002-2007
Table 66 NH Beverages Company Shares 2005-2007
Table 67 NH Beverages Brand Shares 2005-2007
Table 68 Forecast Sales of NH Beverages by Subsector: Value 2007-2012
Table 69 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012
FOOD INTOLERANCE PRODUCTS IN DENMARK
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Sales of Food Intolerance Products by Subsector: Value 2002-2007
Table 71 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007
Table 72 Food Intolerance Products Company Shares 2005-2007
Table 73 Food Intolerance Products Brand Shares 2005-2007
Table 74 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012
Table 75 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012

Abstract

Euromonitor International's Health & Wellness Food and Beverages in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2007), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2012 illustrate how the market is set to change.

Sector coverage: organic food and beverages, fortified/functional food and beverages, better for you food and beverages, naturally healthy food and beverages, food intolerance products

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the health and wellness food and beverages industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning



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