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Color Consistency in Branding

Published by: InfoTrends

Published: Jan. 5, 2009 - 6 Pages


Table of Contents






Introduction

Maintaining a Consistent Brand Identity

Color Memory and “Delta E”

Pantone: The Key to Brand Color Identity

Maintaining Brand Consistency with Web-to-Print

Conclusion

Abstract

Brand identity is as much about color as it is about design. This document provides some real-world examples of the importance of color in a company’s design standard, offers a discussion on color consistency, and considers the advantages of using the Pantone Matching System and Web-to-print solutions to maintain brand identity.

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