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Published by: IDATE
Published: Jan. 1, 2009 - 50 Pages
Table of Contents
- 1. World
- 1.1. Growth of TV revenue
- 1.2. Advertising revenue by medium
- 1.3. TV reception modes
- 1.4. The pay-TV market
- 1.5. Digital TV
- 2. The United States
- 2.1. Evolution of TV revenue
- 2.2. Ad revenue by medium
- 2.3. TV reception modes
- 2.4. The pay-TV market
- 2.5. Digital TV
- 2.6. Growth of channels’ audience share
- 3. Latin America
- 3.1. Evolution of TV revenue
- 3.2. Ad revenue by medium
- 3.3. TV reception modes
- 3.4. The pay-TV market
- 3.5. Digital TV
- 4. Asia-Pacific
- 4.1. Evolution of TV revenue
- 4.2. Ad revenue by medium
- 4.3. TV reception modes
- 4.4. The pay-TV market
- 4.5. Digital TV
- 4.6. Growth of channels’ audience share
- 5. Europe
- 5.1. Evolution of TV revenue
- 5.2. Ad revenue by medium
- 5.3. TV reception modes
- 5.4. The pay-TV market
- 5.5. Digital TV
- 5.6. Growth of channels’ audience share
- Data Base
- Indicators for each country and region examined
- Past 2005 - 2006 - 2007
- Forecasts 2008 - 2012
- 1.1 Revenue (total and per household)
- TV revenue: Public funding, Advertising, Pay-TV revenue
- Ad revenue: TV, radio, print, Internet advertising
- 1.2 Household equipment
- Number of TV households, of which: analogue, digital, free to air (FTA), pay-TV
- Number of terrestrial households, of which: FTA analogue, analogue pay-TV, FTA digital, digital pay-TV
- Number of satellite households, of which: FTA analogue, analogue pay-TV, FTA digital, digital pay-TV
- Number of cable pay-TV households, of which: analogue, digital
- Number of IPTV households
- 1.3 TV channels’ audience share
- 1st channel, 2nd channel, 3rd channel, 4th channel, 5th channel
- All other channels
- 1.4 Subscription to pay-TV offers
- Premium TV channel, of which digital
- Satellite packages 1 and 2
- Cable 1 and 2, of which digital
- IPTV 1 and 2
- 1.5 Mobile TV equipment
- Number of individuals equipped/3G subscribers
- Number of individuals equipped/broadcast subscribers (DVB-H or other)
- Tables & Figures
- Figure 1: Breakdown of global TV revenue in 2008 by zone (e)
- Figure 2: Evolution of TV revenue around the globe by type of financing, 2005-2012
- Figure 3: Breakdown of TV households around the globe in 2008(e) by zone
- Figure 4: TV reception modes around the world, 2005-2012
- Figure 5: Breakdown of satellite TV households around the globe by zone in 2008(e)
- Figure 6: Breakdown of cable TV households around the globe by zone in 2008(e)
- Figure 7: Pay-TV households around the world, broken down by reception mode, 2005-2012
- Figure 8: Digital TV penetration worldwide by zone in 2008(e)
- Figure 9: Evolution of TV revenue in the United States, 2005-2012
- Figure 10: TV reception modes in the United States, 2005-2012
- Figure 11: Breakdown of pay-TV households in the United States, 2008(e)
- Figure 12: Rate of digital TV penetration in the United States, 2005-2012
- Figure 13: Evolution of TV revenue in Latin America, 2005-2012
- Figure 14: Breakdown of TV revenue in Latin America, 2005-2012
- Figure 15: Breakdown of TV households in Latin America, by country, in 2007
- Figure 16: Breakdown of TV households by reception, in Latin America, 2008(e)
- Figure 17: Breakdown of pay-TV households in Latin America, 2008(e)
- Figure 18: Percentage of TV households in Latin America that are digital, 2008(e)
- Figure 19: Evolution of TV revenue in Asia-Pacific, 2005-2012
- Figure 20: Breakdown of TV households in Asia-Pacific, by country, 2008(e)
- Figure 21: Breakdown of TV households by reception, in Asia-Pacific, 2008(e)
- Figure 22: Percentage of TV households in Asia-Pacific that are digital, 2008(e)
- Figure 23: Evolution of TV revenue in Europe, 2005-2012
- Figure 24: Breakdown of TV revenue in Europe’s top 5 markets in 2008(e)
- Figure 25: Breakdown of TV households in Europe, by country, 2008(e)
- Figure 26: TV reception modes, 2005-2012
- Figure 27: Number of pay-TV households in Europe, 2005-2012
- Figure 28: Percentage of TV households in Europe that are digital, 2008(e)
- Table 1: Evolution of TV revenue around the globe by zone, 2005-2012
- Table 2: Evolution of ad revenue worldwide by medium, 2005-2012
- Table 3: Evolution of ad revenue worldwide by zone/country, 2005-2012
- Table 4: TV households around the world by zone/country, 2005-2012
- Table 5: Pay-TV households around the world, by zone, 2005-2012
- Table 6: Satellite pay-TV households around the world, by zone/country, 2005-2012
- Table 7: Cable pay-TV households around the world, by zone/country, 2005-2012
- Table 8: Digital TV households worldwide by zone/country, 2005-2012
- Table 9 : Evolution of ad revenue in the United States, by medium, 2005-2012
- Table 10: Evolution of the leading TV networks’ audience rating in the United States, 2005-2007
- Table 11: Breakdown of ad spending by medium in Latin America, 2005-2012
- Table 12: Breakdown of ad spending by medium in Asia-Pacific, 2005-2012
- Table 13: Cable pay-TV households in Asia, by country, 2006-2008(e)
- Table 14: Satellite pay-TV households in Asia, by country, 2006-2008(e)
- Table 15: Evolution of the top TV channels’ audience share in Japan
- Table 16: Breakdown of ad spending by medium in Europe, 2005-2012
- Table 17: Households subscribing to a digital terrestrial TV service in Europe, by country, 2005-2012
- Table 18: Satellite pay-TV households in Europe, by country, 2005-2012
- Table 19: Cable pay-TV households in Europe, by country, 2005-2012
- Table 20: Digital TV households in Europe, by country, 2005-2012
- Table 21: Growth of DTT in Europe’s top five markets, 2005-2008(e)
- Table 22: Total audience share of the top five channels in Europe’s five largest markets
Abstract
The world’s television
market is in the throes of a
profound restructuring as
revenue is being
redistributed according to
origin, access mode and
the channels’ market share.
This 19th edition allows
readers to track key TV
market indicators up to
2012 for over 30 countries.
Key questions
- Leading channels’ audience competing with multichannel
Television offers
- Pay-TV driving market growth
- Ad revenue threatened by the Internet
- Asia-Pacific markets thriving while North American and
European markets are showing signs of saturation
Forecasts up to 2012
Geographical zones and countries
Reception modes: terrestrial, cable, satellite, DSL
TV households: free to air, pay-TV
Revenue: subscription, public funding, advertising
Channels’ audience share
Mobile TV equipment
Please Note:The online download version is for a one to five user license.
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