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Worldwide HDTV Households: 36 Million and Growing

Published by: In-Stat

Published: Dec. 31, 2008 - 40 Pages


Table of Contents


Executive Summary

Worldwide HDTV Households: Solid Growth Continues

TV Basics: Analog TV to HDTV

How HDTV Differs from Analog TV

Digital Television Sets and Monitors

Watching HDTV

HDTV Service: Business Models

HDTV Service: Market Drivers and Market Challenges

Market Drivers

Market Challenges

HDTV Services: US Consumer Survey

Key Findings of the Survey

How Many TV Sets Do You Have in Your Home?

What Is the Primary Source for Your TV Signal At Home?

Do You Own an HDTV Set?

Do You Receive and Watch HDTV Programming on Your HDTV Set?

Do You Subscribe to HDTV Service?

Which Service Provider Provides Your HDTV Service?

How Much Do You Pay Per Month for HDTV Service?

Do You Have an HD Set Top Box?

Did You Purchase Or Lease Your HD Set Top Box?

What Company Manufactured Your HD Set Top Box?

Which Model of HD Set Top Box Do You Have? 20

How Much Did You Pay for Your HD Set Top Box?

Why Don’t You Subscribe to an HDTV Service?

How Interested Are You In Receiving HDTV Programming?

When Do You Think You Will Get HDTV Service?

High-Definition TV Service Providers

Cable HDTV Services

Cable TV Operators

Satellite/DTH HDTV Services

DTH Service Providers

Telco HDTV Services

Terrestrial HDTV Services

Worldwide HDTV Households: Historical Growth

Worldwide HDTV Households at Year-End 2008

Forecasts: Worldwide HDTV Households

Forecast Trends & Assumptions

Other Forecast Notes

HDTV Households by Transmission Platform

Worldwide HDTV Households by Geographic Region

The HD Gap in America: US HDTV Households and the US Installed Base of HDTV Sets

Methodology

Related In-Stat Reports

List of Tables

Table 1. HDTV Service Provider Business Models: Equipment and Service Pricing

Table 2. HDTV Services: Market Drivers and Market Challenges

Table 3. How Many TV Sets Do You Have in Your Home?

Table 4. What Is The Primary Source for Your TV Signal At Home?

Table 5. Do You Own an HDTV Set?

Table 6. Do You Receive and Watch HDTV Programming on Your HDTV Set?

Table 7. Do You Subscribe to HDTV Service?

Table 8. Which Service Provider Provides Your HDTV Service?

Table 9. How Much Do You Pay Per Month for HDTV Service?

Table 10. Do You Have an HD Set Top Box?

Table 11. Did You Purchase or Lease Your HD Set Top Box?

Table 12. What Company Manufactured Your HD Set Top Box?

Table 13. Which Model of HD Set Top Box Do You Have?

Table 14. How Much Did You Pay for Your HD Set Top Box?

Table 15. Why Don’t You Subscribe to an HDTV Service?

Table 16. How Interested Are You In Receiving HDTV Programming?

Table 17. When Do You Think You Will Get HDTV Service?

Table 18. Worldwide HDTV Cable Households: December 2008

Table 19. Worldwide HDTV Satellite/DTH Households: December 2008

Table 20. Worldwide HD Telco TV Households: December 2008

Table 21. Worldwide HD Terrestrial TV Households: December 2008

Table 22. Worldwide HDTV Households by Platform, 2002-2007 (Households in Thousands)

Table 23. Worldwide HDTV Households by Platform, December 2008

Table 24. Worldwide HDTV Households by Geographic Region, December 2008

Table 25. Worldwide HDTV Household Forecast by Transmission Platform, 2007-2012 (Households in Thousands)

Table 26. Worldwide HDTV Household Forecast by Geographic Region, 2007-2012 (Households in Thousands)

Table 27. US HDTV Household and HDTV Set Installed Base Forecasts, 2007-2012 (Households and Units in Thousands)

List of Figures

Figure 1. Worldwide HDTV Household Forecast, 2004-2012 (Households in Millions)

Figure 2. How Many TV Sets Do You Have in Your Home?

Figure 3. Do You Own an HDTV Set?

Figure 4. How Much Do You Pay Per Month for HDTV Service?

Figure 5. Did You Purchase or Lease Your HD Set Top Box?

Figure 6. How Much Did You Pay for Your HD Set Top Box?

Figure 7. Worldwide HDTV Households, 2002-2007 (Households in Millions)

Figure 8. Worldwide HDTV Household Forecast by Transmission Platform, 2007-2012 (Households in Thousands)

Figure 9. Worldwide HDTV Household Forecast, 2007-2012 (Households in Millions)

Abstract

The number of worldwide high-definition television households continues to increase. The worldwide total of HDTV households, which are defined as households with an installed HD-capable TV set that also receive and watch HD programming, are on track to increase by 25% in 2008. In 2009, the total is projected to increase by another 30%.

This report examines the worldwide availability of HDTV services and discusses the market and technology challenges facing today’s high-definition service deployments. It briefly examines different HD business models, provides an in-depth discussion of the different distribution platforms for HDTV services, and reports the results of a recent US consumer survey about HDTV services.

In addition, it identifies leading cable, satellite, and terrestrial service providers. The report also looks back at historical HDTV household growth and forecasts worldwide HDTV households through the year 2012.

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