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Digital Cable STBs in China: Network Reconstruction Leads the Way

Published by: In-Stat

Published: Dec. 31, 2008 - 31 Pages


Table of Contents


Executive Summary

Definitions

Basic STB

Non-Extendable Basic STB

Extendable Basic STB

Advanced STB

Standard Definition (SD) Interactive STB

High Definition (HD) Interactive STB

Whole System Shift Update

Cable TV Digitization Status

Cable Operator Status

Competition From Other Types of Digital TV

Two-Way Network Reconstruction

Initiation and Status

Basic Broadcasting Service Operation Status

Two-Way Network Reconstruction Operation Status

Major Difficulties

Financing

Reconstruction Technologies Comparison

Digital Cable STB Shipments and Vendor Share

Shipments Update

Shipments Status

Types of STB Shipped

STB Manufacturer Update

Competition Heating Up

STB Vendor Status

Case Study: ChangHong

Market Trends

Cable Operator Trends

Whole System Shift to Whole System Transformation

Cable Operators Uniting

Broadband over Cable Networks Becoming Profitable

Interactive Service Chain Becoming Mature

Manufacturing Trends

Extendable Basic STBs Leading Basic STBs

Advanced STB Shipments Trending Up

HD STB the Next Market Hot Spot

Market Forecasts

Market Drivers

Legislative Forces

Increased Demand for Advanced STBs

Cable Operators in Mature Industrial Chain

Market Barriers

Impact of Global Economy Crisis

Two-Way Network Reconstruction Limited by Financing

Shortage of HD Content

Competition From Internet Video and Satellite TV

Advanced STBs Still Expensive

Digital Cable Subscriber Forecasts 2008-2013

STB Shipment Forecasts, 2008-2013

Basic STBs

Advanced STBs

Total Shipments Forecast

Revenue Forecast, 2008-2013

Methodology

Related In-Stat Reports

List of Tables

Table 1. STB Revenue Forecast, 2008-2013 (US$ in Millions)

Table 2. TV Services Comparison

Table 3. Comparison of Network Reconstruction Solutions

Table 4. Total Digital Cable STB Shipment Forecast, 2008-2013 (Unit in Thousands)

Table 5. Digital Cable STB Revenue Forecast, 2008-2013 (US$ in Millions)

List of Figures

Figure 1. STB Revenue Forecast, 2008-2013 (US$ in Millions)

Figure 2. Types of STBs

Figure 3. Digital Cable Subscribers, 2005-2008 (Subscribers in Millions)

Figure 4. Whole System Shift Costs

Figure 5. Cable Operator Capital Sources for Whole System Shift

Figure 6. Two-Way Network Reconstruction and Interactive Service Operation Costs

Figure 7. STB Shipments, 2003-2008 (Units in Millions)

Figure 8. Types of STB Shipped in 1H08

Figure 9. STB Vendor Market Share, 2007

Figure 10. STB Vendor Market Share, 1H08

Figure 11. New Financing Model for Interactive Service Operation

Figure 12. New Distribution Model for Advanced STBs

Figure 13. Digital Cable Subscriber Forecast, 2008-2013 (Subscribers in Millions)

Figure 14. Basic STB Shipment Forecast, 2008-2013 (Units in Millions)

Figure 15. Advanced STB Shipment Forecast, 2008-2013 (Units in Thousands)

Figure 16. Total Digital Cable STB Shipment Forecast, 2008-2013 (Units in Millions)

Figure 17. Digital Cable STB Revenue Forecast, 2008-2013 (US$ in Millions)

Abstract

The digitization of China’s cable TV entered its fifth phase this year, and Whole System Shift is proceeding rapidly in all parts of the country. By the end of the first half of 2008, total subscribers numbered 37 million (25% more than the total number of cable subscribers nationwide) and more than 70 cities had completed digitization.

The digital cable STB industry also experienced phenomenal growth in 2008. Greatly encouraged by both the Beijing Olympics and by “Some policies regarding digital TV industry development” (also known as File #1), which was published by the General Office of the State Council of the People’s Republic of China in January 2008, total digital cable STB shipments reached 11 million in the first half of 2008, double the previous year’s figure.

Interactivity is the next crucial step for the industry. Two-way network reconstruction, which is needed to provide interactive services over cable, has been completed in more than 170 cities and now serves 10 million cable TV users. The result is an enormous potential market for digital cable set-top boxes (STBs). In the first half of 2008, more than two million advanced digital cable STBs were shipped.

This report outlines the current status of China's digital cable STB market, details the latest market trends, analyzes market drivers and barriers, and provides shipment and revenue forecasts for 2009-2013.

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