2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity

Published by: Frost & Sullivan

Published: Jan. 20, 2009

Table of Contents

1 EXECUTIVE SUMMARY

Introduction to Consumer Location-Based Services

Defining LBS

Key Findings

Looking Forward

Recommended Actions by Stakeholder Segment

2 NORTH AMERICAN CONSUMER LBS MARKET OVERVIEW

Today's Consumer LBS Marketplace

Market Overview and the LBS Value Chain

Market Challenges

Market Drivers

Consumer LBS Market Forecasts

Subscriber and Revenue Projections

3 CONSUMER LBS: APPLICATION TRENDS

Introduction

Identifying Consumer LBS Applications

Major Application Areas

Information Applications

Security Applications

Social Networking Applications

Entertainment Applications

4 CONSUMER LBS: TECHNOLOGY TRENDS

Introduction

Macro Technology Trends

Consumer LBS Technologies

Location Determination Technologies

LBS Architecture: Control Plane vs. User Plane

5 THE CONSUMER LBS COMPETITIVE ENVIRONMENT

Wireless Carrier Profiles

AT&T

Sprint

T-Mobile USA

Verizon Wireless

Tier 2 U.S. Carriers

Canadian Carriers

Key Participant Profiles

Alcatel-Lucent

Apple

Autodesk

Broadcom

deCarta

ESRI

Google

HP

Loopt

NAVTEQ

Networks in Motion

Openwave

Polaris Wireless

Qualcomm

Research in Motion

Rosum

SiRF

Skyhook Wireless

TCS

Tele Atlas

TeleNav

Telmap

uLocate

Useful Networks

WaveMarket

Zoombak

6 LOOKING FORWARD: RECOMMENDED ACTIONS

Optimal Positioning Strategies

Wireless Carriers

Application and Content Providers

Mobile Device Manufacturers

Location Gateway and Middleware Vendors

Abstract

Mobile phone-based Consumer Location-Based Services are poised for a period of impressive growth, as carriers are increasingly identifying opportunities to integrate location-aware capabilities into their existing and new mobile data applications. However, while LBS portfolios and adoption are expanding, industry stakeholders are still sorting out which applications have the potential to be immediate winners and which will take additional nurturing to establish a foothold. Add to this the dynamic conditions surrounding developments in infrastructure, gateways, middleware, and geospatial capabilities - and we have a fascinating stew of participants, technologies, and products to evaluate.

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