Who's Buying for Pets, 6th edition

Published by: New Strategist Publications, Inc.

Published: Dec. 1, 2008 - 62 Pages

Table of Contents

About the Data in Who’s Buying for Pets

1. Percent Reporting Expenditure and Amount Spent, Average Week or Quarter, 2006

Household Spending Trends, 2000 to 2006

2. Household Spending Trends, 2000 to 2006

Household Spending on Pets, 2006

3. Pet Spending, 2000 to 2006

Household Spending on Pets by Demographic Characteristic, 2006

4. Pets: Average Spending by Age, 2006

5. Pets: Indexed Spending by Age, 2006

6. Pets: Total Spending by Age, 2006

7. Pets: Market Shares by Age, 2006

8. Pets: Average Spending by Income, 2006

9. Pets: Indexed Spending by Income, 2006

10. Pets: Total Spending by Income, 2006

11. Pets: Market Shares by Income, 2006

12. Pets: Average Spending by High-Income Consumer Units, 2006

13. Pets: Indexed Spending by High-Income Consumer Units, 2006

14. Pets: Total Spending by High-Income Consumer Units, 2006

15. Pets: Market Shares by High-Income Consumer Units, 2006

16. Pets: Average Spending by Household Type, 2006

17. Pets: Indexed Spending by Household Type, 2006

18. Pets: Total Spending by Household Type, 2006

19. Pets: Market Shares by Household Type, 2006

20. Pets: Average Spending by Race and Hispanic Origin, 2006

21. Pets: Indexed Spending by Race and Hispanic Origin, 2006

22. Pets: Total Spending by Race and Hispanic Origin, 2006

23. Pets: Market Shares by Race and Hispanic Origin, 2006

24. Pets: Average Spending by Region, 2006

25. Pets: Indexed Spending by Region, 2006

26. Pets: Total Spending by Region, 2006

27. Pets: Market Shares by Region, 2006

28. Pets: Average Spending by Education, 2006

29. Pets: Indexed Spending by Education, 2006

30. Pets: Total Spending by Education, 2006

31. Pets: Market Shares by Education, 2006

Household Spending on Pets by Product Category, 2006

32. Pet Food

33. Pet Purchase, Supplies, and Medicines

34. Pet Services

35. Veterinary Services

Appendix: Spending by Product and Service, Ranked by Amount Spent, 2006

Glossary

Abstract

This report presents the demographics of who buys for pets. Based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey, the report examines how much Americans spend on pets by the demographics that count—age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents “who-are-the-best-customers” analyses of the data, showing the demographics of spending at a glance. The categories examined in this report are pet food; pet purchase, supplies, medicine; pet services (e.g., grooming and dog walking); and veterinary services.

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