Trends in Trade Book Retailing 2009

Published by: Simba Information - Reports

Published: Jun. 5, 2009 - 114 Pages

Table of Contents

Table of Contents

Methodology

Executive Summary

Chapter 1: Introduction

Introduction

Chapter 2: Channel Trends & Demographics

Introduction

Estimated Size of the Book Market (Retail Level)

The Four Channels

Other Trends in Book Retailing

Demographic Data and the Channels

Gender

Age

Race

Region and Metro Markets

Education Level

Employment Status

Profession

Individual & Household Income

Marital Status

No. of People in Household

No. of Children in Household

Age of Children in Household

Type and Value of Residence

Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months

Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends

Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buying Books as Gifts, Fall 2008

Table 2.4: Overview of Book Purchasing Population (U.S. Adults): Customer Trends

Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends

Table 2.6: Overview of Book Purchasing Population (U.S. Adults): The Channels Crossed Against Themselves, Fall 2008

Table 2.7: Overview of Book Purchasing Population (U.S. Adults): Channel Allocations - Type of Book Purchased, Fall 2008

Table 2.8: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation - No. of Hardcover Books Purchased, Fall 2008

Table 2.9: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation - No. of Paperback Books Purchased, Fall 2008

Table 2.10: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Gender, Fall 2008

Table 2.11: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age, Fall 2008

Table 2.12: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Race, Fall 2008

Table 2.13: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Region, Fall 2008

Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Metro Market, Fall 2008

Table 2.15: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Education Level, Fall 2008

Table 2.16: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Employment Status, Fall 2008

Table 2.17: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Profession, Fall 2008

Table 2.18: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Individual Income, Fall 2008

Table 2.19: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Household Income, Fall 2008

Table 2.20: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Marital Status, Fall 2008

Table 2.21: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by No. of People in Household, Fall 2008

Table 2.22: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation by Children/No. of Children in Household, Fall 2008

Table 2.23: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age of Children in Household, Fall 2008

Table 2.24: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Type of Residence, Fall 2008

Table 2.25: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Value of Residence, Fall 2008

Chapter 3: Bookstore Performance and Challenges

Introduction

The Importance of Bookstores Over Other Channels

Bookstore Trends

Superstores and Small-Format Store Closings

Performance and Outlook of the Big Three Chains

Barnes & Noble

Borders Group

Books-A-Million

Profit Margins at the Big Three Chains

Independent Booksellers and Small Chains

Table 3.1: Bookstore Users: Key Statistics and Demographics

Table 3.2: Number of Superstore Outlets, 2004-2008

Table 3.3: Big Three Store Outlets by State

Table 3.4: Growth in Superstore Sales, Major Retail Chains, 2004-2008

Table 3.5: Big Three Bookstore Chains Operating Performance, 2004-2008

Table 3.6: Who Is the Most Common/Least Common Customer at Your Store?_51

Table 3.7: What One Factor Results in the Most Increased Store Traffic at Independents?

Table 3.8: How Was the First Three Months of 2009 at Your Store Compared to the Same Period in 2008?

Chapter 4: Internet Retailing and Digital Distribution

Introduction

Amazon.com

The Big Three

eBay and the Purveyance of Used Books

E-Books

Online Book Buyer Characteristics

Table 4.1: Amazon’s North American and Total Media Sales Growth, 2002-2009

Table 4.2: Amazon’s North American Media Sales as a Percentage of Total Sales, 2002-2009

Table 4.3: Revenue Leading Online Booksellers, 2004-2008

Table 4.4: Book Auctions on eBay, July 2008-March 2009

Table 4.5: Book Auctions on eBay with Store Inventories Included, August 2008-March 2009

Table 4.6: Devices Used to Read E-Books

Table 4.7: Online Book Buyers: Key Statistics and Demographics

Chapter 5: The Growth of Non-Bookstore Retailers and Their Impact

Introduction

Overview of Buyers

Table 5.1: Number of Stores, Big Three vs. Big Box

Table 5.2: Big Three, Walmart and Target Store Outlets by State, 2008

Table 5.3: Price Comparison of the Top 10 Bestselling Books at Select Stores, April 2009

Table 5.4: “Other” Users: Key Statistics and Demographics

Chapter 6: Consumer Psychographics

Introduction

Table 6.1: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet by Channel, Fall 2008

Table 6.2: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television by Channel, Fall 2008

Table 6.3: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising by Channel, Fall 2008

Table 6.4: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping by Channel, Fall 2008

Table 6.5: Overview of Book Purchasing Population (U.S. Adults): Impulse Shopping Habits by Channel, Fall 2008

Chapter 7: Conclusions and Recommendations

Introduction

Recommendations

Chapter 8: Channel Profiles

Introduction

Table 8.1: Book Club Users: Key Statistics and Demographics

Table 8.2: Book Store Users: Key Statistics and Demographics

Table 8.3: Online Book Users: Key Statistics and Demographics

Table 8.4: “Other” Users: Key Statistics and Demographics

Profiles of Leading Booksellers

Amazon.com

Barnes & Noble

Books-A-Million

Borders Group

eBay Inc.

Abstract

The one-upmanship of Amazon, Walmart and Target's price war for new hardcover releases in fall 2009 was foreshadowed in the report, which also spells out the consumer share of online and non-bookstore retailing channels.

The report provides a “scorecard” for each channel—bookstores, the Internet, book clubs, and “other”—and a demographic overview of the average consumer who uses each, including book clubs. Simba compiled data from Simmons Market Research Bureau’s national consumer survey for this analysis. The four channels are also ranked by the estimated number of customers, what formats they buy, and how many titles the consumers purchase.

To gain a better understanding of the relationship consumers have with books on the retail level, Simba has added this essential analysis to its research collection.

With the book retailing segment as challenged as it is, no publisher, retailer, or industry analyst can afford not to have this vital tool.

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