Business of Consumer Book Publishing 2009 : Market Research Report

Business of Consumer Book Publishing 2009

Published by: Simba Information - Reports

Published: Jul. 9, 2009

Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the U.S. Consumer Book Market: Introduction; Trade Industry Performance: Then and Now; AAP: Category Performance in 2008; Leading U.S. Consumer Book Publishers; Table 1.1: Growth of the Consumer Book Publishing Industry, 2006-2009P; Table 1.2: Domestic Net Sales of Consumer Books by Book Type, 2007-2008; Table 1.3: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months; Table 1.4: Consumer Book Publishers, U.S.-Only Revenue Growth, 2007E-2009P
Chapter 2: Current Trends in Consumer Book Publishing: Introduction; Casualties of the Price War; More Are Buying Less; The Growing Power of Bestselling Authors; Popular Culture Feeding Books; Publishers May Soon Lose Negotiating Heft with Retailers; Internet Content Continuing to Gnaw the Industry; Finding New Business Models; Other Trends; Profits Among Leading Trade Publishers; Mergers & Acquisitions Still Relatively Silent; New Imprints and Business Expansion; 2008 Bestsellers; Publishers Combat Global Book Piracy; Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months; Table 2.2: Publishers’ Profitability, 2008 vs. 2007; Table 2.3: Key M&A Activity, 2006-Q1 2009; Table 2.4: Number of New Titles on Lists January-December 2008; Table 2.5: Total New Titles by Class January-December 2008; Table 2.6: Top 50 New Titles, January-December 2008; Table 2.7: Best Performing Books, 2004-2008; Table 2.8: Total Number of Titles on Lists, January-December 2008; Table 2.9: Top 50 Titles, January-December 2008; Table 2.10: Best Performing Authors, 2004-2008; Table 2.11: Top 50 Authors, January-December 2008; Table 2.12: Best Performing Imprints, 2004-2008; Table 2.13: Top 50 Imprints, January-December 2008; Table 2.14: Best Performing Categories, 2004-2008; Table 2.15: Top 50 Categories, January-December 2008; Table 2.16: Average Weeks on Lists, 2004-2008; Table 2.17: Average Titles Per Author on Lists, 2004-2008; Table 2.18: Average Titles Per Imprint, 2004-2008; Table 2.19: Top 50 Titles, New York Times, January-December 2008; Table 2.20: New to Database, Dec. 2007-Dec. 2008; Table 2.21: “Special 301” Recommendations: IIPA 2007 Estimated Trade Losses Due to Copyright Piracy
Chapter 3: Trade Book Publishing: Category Analysis: Introduction; Category Performance; General Title Output; Art Books; Size of the Art Book Category and Title Output; Five-Year Art Book Trends: Format, Segment, Performance; Biographies; Size of the Biography Book Category and Title Output; Five-Year Biography Book Trends: Format, Segment, Performance; Key Biography Book Publishers; Business Books; Size of the Business Book Category and Title Output; Five-Year Business Book Trends: Format, Segment, Performance; Key Business Book Publishers; Classic Literary Fiction; Size of the Classic Literary Fiction Market and Title Output; Classic Literary Fiction Trends: Format, Segment, Performance; Key Classic Literary Fiction Book Publishers; Computer/Technology Books; Size of the Computer Book Market and Title Output; Key Computer Book Publishers; Cookbooks; Size of the Cookbook Market and Title Output; Five-Year Cookbook Trends: Format, Segment, Performance; Key Cookbook Publishers; Graphic Novels; Size of the Graphic Novel Market and Title Output; Five-Year Graphic Novels Trends: Format, Segment, Performance; Key Graphic Novel Publishers; Health & Fitness Books; Size of the Health & Fitness Book Market Title and Output; Five-Year Health & Fitness Trends: Format, Segment, Performance; Key Health & Fitness Book Publishers; Mystery Books; Size of Mystery Book Market Title and Output; Five-Year Mystery Book Trends: Format, Segment, Performance; Key Mystery Book Publishers; Political Commentary/Current Events; Size of the Political Commentary/Current Events Book Market & Title Output; Political Commentary Book Trends: Format, Segment, Performance; Key Political Commentary/Current Events Book Publishers; Reference Books; Size of the Reference Book Market and Title Output; Five-Year Reference Book Trends: Format, Segment, Performance; Key Reference Book Publishers; Religious/Inspirational Books; Size of the Religious/Inspirational Book Market and Title Output; Five-Year Religious Book Trends: Format, Segment, Performance; Key Religious Book Publishers; Romance Books; Size of the Romance Book Market and Title Output; Five-Year Romance Book Trends: Format, Segment, Performance; Key Romance Book Publishers; Science Fiction/Fantasy Books; Size of the Sci-Fi/Fantasy Book Market and Title Output; Five-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance; Key Science Fiction/Fantasy Book Publishers; Self-Help Books; Size of the Self-Help Book Market and Title Output; Five-Year Self-Help Book Trends: Format, Segment, Performance; Key Self-Help Book Publishers; Sports Books; Size of the Sports Book Market and Title Output; Five-Year Sports Book Trends: Format, Segment, Performance; Key Sports Book Publishers; Travel Books; Size of the Travel Book Market and Title Output; Five-Year Travel Book Trends: Format, Segment, Performance; Key Travel Book Publishers; Table 3.1: Bookstore Responses: Performance of Key Categories in 2008; Table 3.2: How Bookstores Plan to Stock Different Categories in 2009; Table 3.3: Category Performance for First Four Months 2009; Table 3.4: Estimated Revenue of Market Categories, 2008; Table 3.5: Estimated Size of Market Categories, 2009; Table 3.6: Title Output by Category, 2008P; Table 3.7: Estimated Size of the Art Book Market by Revenue, 2005-2009P; Table 3.8: New Art Titles vs. All New Titles Released, 2004-2008; Table 3.9: Five-Year Trend: Art by Consolidated Rating, 2004-2008; Table 3.10: Format and Segment Trends: Art, 2004-2008; Table 3.11: Art Book Imprints, January-December 2008; Table 3.12: Bestselling Art Books, 2008; Table 3.13: Estimated Size of the Biography Book Market by Revenue, 2005-2009P; Table 3.14: New Biography Titles vs. All New Titles Released, 2004-2008; Table 3.15: Five-Year Trend: Biography and Autobiography by Consolidated Rating; Table 3.16: Format and Segment Trends: Biographies, 2004-2008; Table 3.17: Top 20 Biography Book Imprints, January-December 2008; Table 3.18: Bestselling Biography Books, 2008; Table 3.19: Estimated Size of the Business Book Market by Revenue, 2005-2009P; Table 3.20: New Business Titles vs. All New Titles Released, 2004-2008; Table 3.21: Five-Year Trend: Business & Economics by Consolidated Rating; Table 3.22: Format and Segment Trends: Business, 2004-2008; Table 3.23: Top 20 Business Book Imprints, January-December 2008; Table 3.24: Bestselling Business Books, 2008; Table 3.25: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2005-2009P; Table 3.26: New Classic Literary Fiction Titles vs. All New Titles Released, 2004-2008_ 109; Table 3.27: Five-Year Trend: Classic Literary Fiction by Consolidated Rating; Table 3.28: Format and Segment Trends: Classic Literary Fiction, 2004-2008; Table 3.29: Classic Literary Fiction Book Imprints, January-December 2008; Table 3.30: Bestselling Classic Literary Fiction Books, 2008; Table 3.31: Estimated Size of the Computer Book Market by Revenue, 2005-2009P; Table 3.32: New Computer Titles vs. All New Titles Released, 2004-2008; Table 3.33: Estimated Size of the Cookbook Market by Revenue, 2005-2009P; Table 3.34: New Cookbook Titles vs. All New Titles Released, 2004-2008; Table 3.35: Five-Year Trend: Cookbooks by Consolidated Rating; Table 3.36: Format and Segment Trends: Cookbooks, 2004-2008; Table 3.37: Top 20 Cookbook Imprints, January-December 2008; Table 3.38: Bestselling Cookbooks, 2008; Table 3.39: Estimated Size of the Graphic Novel Market Revenue, 2005-2009P; Table 3.40: New Graphic Novel Titles vs. All New Titles Released, 2004-2008; Table 3.41: Five-Year Trend: Graphic Novels by Consolidated Rating; Table 3.42: Format and Segment Trends: Graphic Novels, 2004-2008; Table 3.43: Graphic Novel Imprints, January-December 2008; Table 3.44: Bestselling Graphic Novels, 2008; Table 3.45: Estimated Size of the Health & Fitness Book Market by Revenue, 2005-2009P; Table 3.46: New Health & Fitness Titles vs. All New Titles Released, 2004-2008; Table 3.47: Five-Year Trend: Health & Fitness by Consolidated Rating; Table 3.48: Format and Segment Trends: Health & Fitness, 2004-2008; Table 3.49: Top 20 Health & Fitness Book Imprints, January-December 2008; Table 3.50: Bestselling Health & Fitness Books, 2008; Table 3.51: Estimated Size of the Mystery Book Market by Revenue, 2005-2009P; Table 3.52: New Mystery Titles vs. All New Titles Released, 2004-2008; Table 3.53: Five-Year Trend: Mystery by Consolidated Rating; Table 3.54: Format and Segment Trends: Mystery, 2004-2008; Table 3.55: Top 20 Mystery Book Imprints, January-December 2008; Table 3.56: Bestselling Mystery Books, 2008; Table 3.57: Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2005-2009P; Table 3.58: New U.S. Political Science Titles vs. All New Titles Released, 2004-2008; Table 3.59: Five-Year Trend: Political Commentaries by Consolidated Rating; Table 3.60: Format and Segment Trends: Political Commentary, 2004-2008; Table 3.61: Top 20 Political Commentary/Current Events Book Imprints, January-December 2008; Table 3.62: Bestselling Political Books, 2008; Table 3.63: Estimated Size of the Reference Book Market by Revenue, 2005-2009P; Table 3.64: New Reference Titles vs. All New Titles Released, 2004-2008; Table 3.65: Five-Year Trend: Reference by Consolidated Rating; Table 3.66: Format and Segment Trends: Reference, 2004-2008; Table 3.67: Reference Imprints, January-December 2008; Table 3.68: Bestselling Reference Books, 2008; Table 3.69: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2005-2009P; Table 3.70: New Religious/Inspirational Titles vs. All New Titles Released, 2004-2008_ 169; Table 3.71: Five-Year Trend: Religious/Inspirational by Consolidated Rating; Table 3.72: Format and Segment Trends: Religious/Inspirational, 2004-2008; Table 3.73: Top 20 Religion Imprints, January-December 2008; Table 3.74: Bestselling Religious Books, 2008; Table 3.75: Estimated Size of the Romance Book Market by Revenue, 2005-2009P; Table 3.76: New Romance Titles vs. All New Titles Released, 2004-2008; Table 3.77: Five-Year Trend: Romance by Consolidated Rating; Table 3.78: Format and Segment Trends: Romance, 2004-2008; Table 3.79: Top 20 Romance Imprints, January-December 2008; Table 3.80: Bestselling Romance Books, 2008; Table 3.81: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2005-2009P; Table 3.82: New Science Fiction Titles vs. All New Titles Released, 2004-2008; Table 3.83: New Fantasy Titles vs. All New Titles Released, 2004-2008; Table 3.84: Five-Year Trend: Science Fiction by Consolidated Rating; Table 3.85: Five-Year Trend: Fantasy by Consolidated Rating; Table 3.86: Format and Segment Trends: Science Fiction, 2004-2008; Table 3.87: Format and Segment Trends: Fantasy, 2004-2008; Table 3.88: Top 20 Science Fiction Imprints, January-December 2008; Table 3.89: Top 20 Fantasy Imprints, January-December 2008; Table 3.90: Bestselling Science Fiction Books, 2008; Table 3.91: Bestselling Fantasy Books, 2008; Table 3.92: Estimated Size of the Self-Help Book Market by Revenue, 2005-2009P; Table 3.93: New Self-Help Titles vs. All New Titles Released, 2004-2008; Table 3.94: Five-Year Trend: Self-Help by Consolidated Rating; Table 3.95: Format and Segment Trends: Self-Help, 2004-2008; Table 3.96: Top 20 Self-Help Imprints, January-December 2008; Table 3.97: Bestselling Self-Help, 2008; Table 3.98: Estimated Size of the Sports Book Market by Revenue, 2005-2009P; Table 3.99: New Sports Titles vs. All New Titles Released, 2004-2008; Table 3.100: Five-Year Trend: Sports by Consolidated Rating; Table 3.101: Format and Segment Trends: Sports, 2004-2008; Table 3.102: Top 20 Sports Imprints, January-December 2008; Table 3.103: Bestselling Sports Books, 2008; Table 3.104: Estimated Size of the Travel Book Market by Revenue, 2005-2009P; Table 3.105: New Travel Titles vs. All New Titles Released, 2004-2008; Table 3.106: Five-Year Trend: Travel by Consolidated Rating; Table 3.107: Format and Segment Trends: Travel, 2004-2008; Table 3.108: Travel Imprints, January-December 2008; Table 3.109: Bestselling Travel Books, 2008
Chapter 4: Book Buyer Demographics: Introduction; Who’s Buying The Books?; Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends; Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends; Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender; Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race; Table 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket; Table 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level; Table 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income; Table 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status; Table 4.9: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population; Table 4.10: Overview of Attitudes and Opinions on Advertising Among Readers and the General U.S. Adult Population
Chapter 5: Forecasts & Conclusions: Conclusions; Recommendations; Table 5.1: Net Consumer Book Sales, 2005-2009P; Table 5.2: Size of Market Categories, 2009P
Profiles of Leading Publishers: Andrews McMeel Publishing; Dark Horse Comics; Encyclopaedia Britannica; Hachette Book Group USA; Harlequin Enterprises; HarperCollins Publishers; Harry N. Abrams; Health Communications Inc.; Houghton Mifflin Harcourt Trade & Reference Publishers; Hyperion Books; Kensington Publishing Corp.; Macmillan; Meredith Corp.; Penguin Group (USA); Random House Inc.; Rodale Inc.; Scholastic; Simon & Schuster Inc.; Thomas Nelson; John Wiley & Sons Inc.

Abstract

Business of Consumer Book Publishing 2009 is the latest edition of Simba’s flagship market intelligence report for the U.S. trade book publishing industry.

This all-new edition contains the valuable trade book information leading publishers, printers and retailers have come to rely on year after year:

Simba’s in-depth multi-year analysis of three major bestseller lists—the New York Times, USA Today and Publishers Weekly—featuring inside information about how and why the strongest titles, authors, imprints and categories performed as well as they did.
Profiles of 20 leading trade book publishers, with updated financials and discussion of current strategic initiatives for each company.
Simba’s signature examination of 17 major subject categories, with a 5-year statistical analysis showing title output and sales growth for each, as well as projections and informed insights on which categories will drive and hamper market expansion and which publishers will benefit most.
Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, and the price wars fueling competition between book superstores and big box stores.
Coveted demographic information—compiled from Simmons Market Research Bureau’s trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them.
And more

Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

Art
Biography
Business
Classic literary fiction
Computers/Technology books
Cookbooks
Graphic novels
Health & fitness
How-to
Mystery
Political commentaries/current events
Reference
Religious/inspirational
Romance
Science fiction/fantasy
Self-help
Sports
Travel

We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Houghton Mifflin Harcourt Trade & Reference Publishers, Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

This report is a “must-have” for any executive who wants to stay on top of a rapidly changing market. Can you afford to make decisions without access to the same market intelligence that your competitors are using?

Get Full Details About This Report >>

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2/15/2012 - 32

Business of Consumer Book Publishing 2009

Table of Contents

Abstract