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Insurance Personal Lines E-Commerce: What Do Consumers Really Want, and Is It Being Delivered?Published by: TowerGroup Published: Jan. 19, 2009 - 11 Pages Table of Contents
AbstractThe key imperative for personal lines Web sites should be to provide customers, both new and current, with consistent points of access through multiple channels for new business quotes, account access, and claims reporting.The leading personal lines Web sites have comprehensive quote functionality, with detailed underwriting rules and guidelines. With the exception of a few leaders, the sites lack certain functionality in the account access/customer service area, specifically transactional capabilities. It is critical for carriers to simplify the process of obtaining a quote by prefilling fields wherever possible. Insurance carriers whose Web site development efforts continue to lag will lose competitive advantage to more forward-thinking peers. Get Full Details About This Report >> |
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