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IDC's 2008 Consumer Monitor Survey: The Three Bs - Bundling, Branding, and BuyingPublished by: IDC Published: Jan. 6, 2009 - 12 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Sampling Frame and Sampling Method Respondents Survey Schedule Weightings Data Analysis Situation Overview Back to Bundles Figure: Monitor Purchase Plans: Bundled Versus Nonbundled Figure: Future Primary Notebook Users' Monitor Purchase Plans: Bundled Versus Nonbundled Figure: Historic Monitor Purchases in Relation to PC Purchases Where to Buy Figure: Respondents by Preferred Purchase Channel Figure: Respondents by Preferred Retail Chain Store Figure: Respondents by Preferred Web Store Brand Preferences Table: Current and Future Monitor Brand Preference (% of Respondents) Figure: Reason for Brand Preference Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study provides results and details of IDC's 2008 Consumer Monitor Survey and focuses on the issue of consumer monitor bundling, branding, and buying. "Retail is proving to be an increasingly important channel for consumer monitor buyers, who also professed this year to a greater interest in buying displays as part of a bundle," says Tom Mainelli, senior research analyst, IDC PC Monitors. "PC vendors looking to survive the coming downturn must be ever vigilant to the wants and needs of an increasingly savvy consumer buying public." Get Full Details About This Report >> |
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