The 2009 Travel & Tourism Market Research Handbook : Market Research Report

The 2009 Travel & Tourism Market Research Handbook

Published by: Richard K. Miller & Associates

Published: Jan. 10, 2009 - 338 Pages

1 MARKET SUMMARY: 1.1 Market Summary; 1.2 The Economic Impact of Travel in the United States; 1.3 State-by-State Travel Spending; 1.4 Characteristics of Domestic Travel; 1.5 Modes of Passenger Transportation; 1.6 Activities While Traveling; 1.7 Seasonal Travel; 1.8 Holiday Travel; 1.9 Tourist Destinations; 1.10 Tourism Promotion Expenditures
2 MARKET FORECAST & OUTLOOK: 2.1 Impact of the Economic Downturn; 2.2 Forecast 2009 and Beyond; 2.3 Market Challenges; 2.4 Market Opportunities
3 SURVEY: CITY TOURISM & EXPENDITURES: 3.1 Introduction; 3.2 City/Regional Market Data
PART I: DESTINATIONS
4 TOURISM IN METROPOLITAN CITIES: 4.1 Most Visited Cities; 4.2 The Metropolitan Tourism Infrastructure; 4.3 Convention Centers; 4.4 City Parks; 4.5 Airports; 4.6 Museums; 4.7 Performing Arts Centers; 4.8 Hotels; 4.9 Entertainment Districts; 4.10 Public Transportation; 4.11 Bicycle-friendly Cities; 4.12 Walking Cities
5 RURAL & SMALL-TOWN TOURISM: 5.1 Market Assessment; 5.2 Historic Attractions in Small Towns; 5.3 Arts Towns
6 NATIONAL & STATE PARKS: 6.1 Park Tourism; 6.2 National Parks; 6.3 State Parks
7 CRUISES: 7.1 Market Assessment; 7.2 Cruise Lines; 7.3 New Ships; 7.4 Ports of Embarkation; 7.5 Destinations; 7.6 Trends
PART II: TOURIST ATTRACTIONS & ACTIVITIES
8 AGRITOURISM: 8.1 Overview; 8.2 Entertainment Farms; 8.3 Living History Farms; 8.4 Dude Ranches
9 ARTS & CULTURAL TOURISM: 9.1 Arts Destinations; 9.2 Economic Impact of the Arts; 9.3 Public Participation in the Arts; 9.4 Broadway Theatre; 9.5 Architectural Tourism; 9.6 Public Art
10 BEACHES: 10.1 Travel to Beaches; 10.2 Top Beaches; 10.3 Regional Beaches; 10.4 Scuba Travel
11 BICYCLE TOURISM: 11.1 Bicycling Vacations; 11.2 Biking Tours; 11.3 Biking Trails
12 BIRDING & BUTTERFLYING: 12.1 Bird Watching; 12.2 Birding Destinations; 12.3 Butterflying
13 BOTANICAL GARDENS: 13.1 Garden Visits While Traveling; 13.2 Popular Gardens; 13.3 Exhibitions; 13.4 Events
14 CULINARY TOURISM: 14.1 Culinary Tourism; 14.2 Traveler Dining; 14.3 Sampling Tours; 14.4 Culinary Arts Programs; 14.5 Farmers Markets; 14.6 Food Festivals; 14.7 Restaurants at Tourist Attractions; 14.8 Sweets; 14.9 Winery Tours
15 ECOTOURISM: 15.1 Overview; 15.2 Ecotourism Destinations; 15.3 Endangered Destinations; 15.4 Green Festivals
16 ENTERTAINMENT: 16.1 Overview; 16.2 Entertainment Districts; 16.3 Live Music Centers; 16.4 Music Festivals; 16.5 Las Vegas Shows; 16.6 Entertaining Adventures; 16.7 In-flight Entertainment
17 EXPERIENTIAL TRAVEL & ADULT CAMPS: 17.1 Theme and Total Immersion Experiences; 17.2 Adult Camps; 17.3 Driving Experiences
18 FACTORY TOURS & CORPORATE MUSEUMS: 18.1 Overview; 18.2 Factory Tours; 18.3 Corporate Museums; 18.4 American Whiskey Trail
19 FESTIVALS & FAIRS: 19.1 Market Assessment; 19.2 Annual Fairs; 19.3 Major Events; 19.4 Mega Festivals
20 FISHING & HUNTING: 20.1 Market Assessment; 20.2 Fishing Trips; 20.3 Hunting; 20.4 Upscale Amenities and Gear for Hunters
21 GENDER-FOCUSED GETAWAYS: 21.1 Market Assessment; 21.2 Evolution of Gender-focused Travel; 21.3 All-Girl Getaways; 21.4 Mancations
22 GEOTOURISM: 22.1 Overview; 22.2 Authentic Travel Experiences; 22.3 The Geotourism Charter
23 GOLF TRAVEL: 23.1 Market Assessment; 23.2 Golf Resorts; 23.3 Eco-sensitive Courses
24 HERITAGE TOURISM: 24.1 Travel to Historic Sites; 24.2 Demographics of Historic Site Visitors; 24.3 Historic Towns; 24.4 World Heritage Sites in the U.S.; 24.5 Living-History Museums; 24.6 Reenactments; 24.7 National Historic Trails; 24.8 Ghost Towns
25 HIKING & CAMPING: 25.1 Overview; 25.2 Hiking Trails; 25.3 Camping
26 LEARNING VACATIONS: 26.1 Market Assessment; 26.2 Language and Culture Vacations; 26.3 Educational Cruises; 26.4 Artistic Getaways; 26.5 Scientific Adventures; 26.6 Special Learning Experiences
27 MARATHONS: 27.1 Overview; 27.2 Economic Impact; 27.3 Races
28 MEDICAL TOURISM: 28.1 Overseas Patients; 28.2 Traveling Abroad for Medical Procedures
29 MUSEUMS: 29.1 Market Assessment; 29.2 Museum Visitors; 29.3 Exhibitions; 29.4 New Museums, Expansions and Renovations; 29.5 Pop Culture-themed Museums; 29.6 Children’s Museums; 29.7 Social Events at Museums
30 MYSTERIES: 30.1 Overview; 30.2 Ghost Tours; 30.3 Murder Mysteries; 30.4 Historical Mysteries; 30.5 Unexplained Phenomena
31 NATIVE-AMERICAN CULTURE: 31.1 Experiences in Native-American Culture; 31.2 Tourist Attractions; 31.3 Native-American Cuisine
32 PET-FRIENDLY HOSPITALITY: 32.1 Travel With Pets; 32.2 Pet Accommodations at Hotels; 32.3 Dog-friendly Restaurants; 32.4 Flying With Pets
33 RAIL EXCURSIONS: 33.1 Scenic and Tourists Excursions; 33.2 Railway Museums
34 ROMANTIC DESTINATIONS & HONEYMOONS: 34.1 Romantic Getaways; 34.2 Honeymoon Destinations; 34.3 Destination Weddings; 34.4 Romantic Destinations
35 SIGHTSEEING: 35.1 Sightseeing and Tourism; 35.2 National Scenic Trails; 35.3 Scenic Byways; 35.4 Urban Sightseeing; 35.5 Observation Decks; 35.6 Walking Tours; 35.7 Bus Tours; 35.8 Helicopter Tours; 35.9 Segway Tours
36 SKI TRAVEL: 36.1 Market Assessment; 36.2 Ski Resorts: State-by-State; 36.3 Top Ski Resorts; 36.4 Market Trends
37 SPAS & WELLNESS TOURISM: 37.1 Overview; 37.2 Spa Vacations; 37.3 Spa Resorts; 37.4 Medical Wellness Centers
38 SPORTS TRAVEL: 38.1 Market Assessment; 38.2 Sports-specialist Travel Agencies; 38.3 Sports Fantasy Camps; 38.4 Sports Museums and Halls of Fame; 38.5 Baseball Spring Training
39 THEME PARKS: 39.1 Market Assessment; 39.2 Theme Park Visitors; 39.3 Queue Systems and Concierge-level Service; 39.4 Waterparks; 39.5 Hotel Waterparks
40 TREASURE HUNTING: 40.1 Overview; 40.2 Treasure Hunting Destinations; 40.3 Sunken Treasures; 40.4 Gold Prospecting; 40.5 Fossil Hunting
41 TRAVELER SHOPPING: 41.1 Market Assessment; 41.2 Characteristics of Traveler Shopping; 41.3 Where Travelers Shop; 41.4 Local Arts and Crafts
42 VOLUNTOURISM: 42.1 Overview; 42.2 Volunteer Vacations
43 WILDLIFE WATCHING: 43.1 Market Assessment; 43.2 Destinations for Observing Animals; 43.3 Safaris in the U.S.; 43.4 Whale Watching; 43.5 Dolphin Encounters
44 ZOOS & AQUARIUMS: 44.1 Market Assessment; 44.2 Zoos; 44.3 Aquariums
PART III: TRAVEL ANALYSES
45 BUSINESS TRAVEL: 45.1 Market Assessment; 45.2 Top Business Travel Destinations; 45.3 Characteristics of Business and Convention Travelers; 45.4 Market Trends; 45.5 Working With CVBs; 45.6 Leisure Activities During Business Travel
46 LEISURE TRAVEL: 46.1 Market Assessment; 46.2 Impact of the Economic Downturn; 46.3 Characteristics of Leisure Travel; 46.4 Weekend Getaways; 46.5 Staying Wired on Vacation; 46.6 Vacation Deprivation; 46.7 Travel for Outdoor Recreation; 46.8 Non-business Conference Travel; 46.9 Spring Break
47 FAMILY TRAVEL: 47.1 Characteristics of Family Travel; 47.2 Family Destinations; 47.3 Catering to Traveling Children; 47.4 Family Reunions
48 INTERNATIONAL TRAVEL: 48.1 Market Assessment; 48.2 Inbound Travel; 48.3 International Arrivals; 48.4 International Visitor Spending; 48.5 Outbound Travel; 48.6 Spending Abroad; 48.7 Characteristics of Travel Overseas
49 AIR TRAVEL: 49.1 Airline Travel; 49.2 Major Airlines; 49.3 Largest Airports; 49.4 Amenities at Airports; 49.5 Green Projects at Airports
50 ROAD TRAVEL: 50.1 Automobile Travel; 50.2 Scenic Byways; 50.3 Congestion Issues; 50.4 Motorcoaches; 50.5 Auto Rental; 50.6 RV Travel
51 TRAIN TRAVEL: 51.1 Amtrak; 51.2 Routes; 51.3 Services
52 SOCIALLY CONSCIOUS TOURISM: 52.1 Overview; 52.2 Patronizing Eco-conscious Travel Providers; 52.3 Green Meetings; 52.4 Clean Cities; 52.5 CVB Support for Green Tourism
53 TRAVELER SEGMENTATION: 53.1 Baby Boomer Travel; 53.2 Senior Travel; 53.3 Minority Traveler; 53.4 African-American Travel; 53.5 Hispanic-American Travel; 53.6 Asian-American Travel; 53.7 Native-American Travel; 53.8 Travelers With Special Needs; 53.9 Gay and Lesbian Travelers; 53.10 Singles Travelers
54 TRAVEL & THE INTERNET: 54.1 Overview; 54.2 Market Assessment; 54.3 Travel Booking Websites; 54.4 Travel Planning Online; 54.5 CVB Websites
MARKET RESOURCES
REFERENCES

Abstract

The 2009 Travel & Tourism Market Research Handbook, in its 10th edition, is now available. This market research report is designed to be a strategic business planning resource for executives in all travel and tourism organizations. Previous editions were purchased by virtually all state travel offices, most convention and visitor bureaus, and dozens of corporations in all sectors of the travel and tourism business, making this the best-selling publication of its kind. With thorough and in-depth assessment of the travel market, this report covers such key topics as business travel, leisure & family travel, traveler shopping, museums & historical attractions, romantic destinations, seasonal travel, hotels, casinos, air travel, ruises, car rental agencies, golf travel, theme parks, and festivals.

The handbook presents visitor and expenditure statistics for major cities and tourist destinations based on surveys by our firm.

Over 900 website links - directly embedded into the electronic edition - will direct you to additional market research information and other resources.

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The 2009 Travel & Tourism Market Research Handbook

Table of Contents

Abstract