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UK Remote Shopping 2009Published by: Verdict Research Ltd Published: Dec. 17, 2008 - 215 Pages Table of Contents
AbstractIntroductionVerdict Research: UK Remote Shopping 2009 is a new report providing in-depth analysis into the online, mail order and TV shopping market. With each channel analysed independently and retailer shares of both the total remote market and their respective channel, this report provides a complete understanding of this dynamic market, with key issues, retailer analysis and company comparisons. Scope
Remote shopping has grown nearly three fold in a decade from £9.7bn to £26.2bn. The remote shopping market comprises three main channels, online, mail order and TV shopping, but the influence of the Internet has driven particularly strong growth in the latter part of the decade we forecast growth of 18.6% in 2008. Mail order specialists' share of remote shopping has fallen from 95.5% to 36.7% since 1998. Despite shifting their business models to harness online growth, mail order specialists are facing stronger competition as an increasing proportion of their customer base has access to the growing array of Internet retailers and TV shopping channels. Physical retailers are emerging as the powerhouse of remote shopping through their new dominance of online retail. Their multi-channel offers provide flexibility for consumers while high brand awareness encourages visits and promotes trust. Furthermore, the size of some of these players means a significant cost advantage over most pureplays. Reasons to Purchase
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