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Business Trends: Understanding Your Education Technology Customer 2008 (Customer Focus)

Published by: Datamonitor

Published: Dec. 10, 2008 - 78 Pages


Table of Contents


Institutional characteristics
IT budgets and spending objectives
IT strategy and priorities
Enterprise applications market
CRM in higher education
Appendix

Abstract

Introduction

This Datamonitor study examines top business challenges, IT budget outlook, and spending priorities among higher education institutions in the US, UK, France, Australia, China and India. It is based on the results of Datamonitor's Business Trends primary research, conducted in Q4 2008, with a total of 150 higher education institutions. Scope
  • In-depth interviews with 150 degree-granting higher education institutions


  • Geographic coverage includes: the US, the UK, France, Australia, China and India


  • Focuses on business challenges IT budget outlook and uptake enterprise applications, including SIS, ERP, LMS and CRM


  • Respondents included IT decision-makers such as CIOs and CTOs
Highlights

Existing trends towards relatively flat institutional budgets are likely to continue in 2009.

The pervasiveness of LMS uptake varies considerably by country and institutional type, suggesting that there are still attractive opportunities in the global higher education market and at the undergraduate level.

CRM uptake is on the move in higher education and is slated to grow from roughly 1/3 of institutions to nearly half over the next 24 months. Reasons to Purchase
  • Validate your market messaging and positioning in the higher education market


  • Compare the IT purchasing plans the higher education market across geographies and institutional types


  • Identify which enterprise solutions and vendors are gaining traction in the higher education market
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