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Forecast Insight: Depression - Generic induced brand erosion leads to market decline

Published by: Datamonitor

Published: Dec. 19, 2008 - 90 Pages


Table of Contents


ABOUT DATAMONITOR HEALTHCARE
About the depression pharmaceutical analysis team
CHAPTER 1 EXECUTIVE SUMMARY
Strategic scoping and focus
Datamonitor insight into the depression market
Related reports
CHAPTER 2 MARKET DEFINITION AND OVERVIEW
Market definition for this report
Countries and regions included in this report
Seven major market assessment
Seven major market dynamics
Generic incursion erodes total market value
Generics - underlying inhibitor to growth across the US and 5EU
Regional contribution to seven major market forecasts
US contribution to total revenue declines over forecast period 2008-2017
US market dynamics
US market projected to decline as generics increasingly play a role
2004-07: historical major depressive disorder market
2007-2011: near-term US market growth forecast
2011-2017: long-term US market decline
5EU (France, Germany, Italy, Spain and the UK) market dynamics
5EU market anticipated to grow over the forecast period 2008-2017
Historical 5EU market showed growth in 2007
Future 5EU depression market set for moderate growth
Japanese market dynamics
Japan remains the key growth region
Drug class dynamics
Selective serotonin reuptake inhibitors (SSRIs) and serotonin norepinephrine reuptake inhibitors (SNRIs)
Use of the atypical antipsychotic drug class for treating depression has grown significantly
Comparison with previous forecast
Downgrade since 2007 forecast
Global sales and rest of the world snapshot
Rest of the world is a multi-billion dollar market
Rest of the world depression sales have grown rapidly over the last 4 years
Dynamics in the rest of the world
Canada and ex-5EU European markets are significant major depressive disorder markets
Major depressive disorder market growing sharply in Latin America
CHAPTER 3 BRAND DYNAMICS
Overview of competitive landscape
Leading brands across the seven major pharmaceutical markets
Effexor (venlafaxine, Wyeth) is the current depression market leading brand
Fragmentation and generic incursion erodes branded market
Pipeline drugs rank among the leading depression brands by 2017
Key pipeline drugs
Updated key marketed brand dynamics
Zoloft (sertraline, Pfizer)
Forecast downgrade following quicker than anticipated generic incursion
Abilify (aripiprazole, Bristol-Myers Squibb and Otsuka Pharmaceutical)
Forecast upgrade following approval for adjunctive depression therapy
Depression-specific forecast
Off-label prescribing high pre-approval
Boost in sales observed post-approval
Clinical trial data supporting approval
Lower dose of Abilify recommended for treating depression than for bipolar mania and schizophrenia
Pediatric extension to patent prolongs protection in the US
Pristiq (desvenlafaxine succinate extended release, Wyeth)
Delay in European launch impedes growth
Regulatory progress and launch in the US as anticipated
Development in the 5EU stalls following regulatory review delay
Switching from Effexor XR to Pristiq will be difficult
Wellbutrin XL (bupropion extended-release; GlaxoSmithKline)
Wellbutrin XL depression-specific sales forecast
Launch of Wellbutrin XL in the 5EU
End of Wellbutrin XL's lifecyle in the US
Further insight and case study
Cymbalta (duloxetine, Eli Lilly)
Forecast upgrade following launch in France
Depression-specific forecast
Effexor XR
Depression-specific forecast remains unchanged
Launch of AB-rated generic still anticipated for 2010
Non-AB-rated Effexor XR versions
Updated key pipeline drug assumptions
Valdoxan (agomelatine, Servier and Novartis)
Positive CHMP opinion and reduced pipeline competition
Favorable clinical profile
Large US clinical program ongoing
Seroquel XR (quetiapine extended-release, AstraZeneca)
Strong clinical trial data leads to forecast upgrade
Depression-specific forecasts
Regulatory submissions for depression on track
High level of current off-label prescribing inhibits strong growth post-approval
Proportional increase in depression-specific Seroquel sales
Switching to Seroquel XR has been slow in the US
Prescriber switching to generic twice-daily formulations post-patent expiry possible
Competition from other atypical antipsychotics
Clinical trial data in depression now available
Vilazodone (Clinical Data Inc)
Long-acting 5-HT1A partial agonist and serotonin uptake inhibitor
Progress initiates forecast coverage
New Phase III results are promising
Genetically guided antidepressant
Restricted patient population but strong differentiation
Saredutant (Sanofi-Aventis)
Regulatory approval uncertain
Cautious forecast maintained
Three out of five Phase III trials have failed
Datamonitor's assumptions regarding saredutant
DDS-04A (once-daily formulation of trazodone, Labopharm)
Coverage initiated following NDA filing
Modest forecast
FDA accepted filing in November 2008
Clinical trial data
Commercial viability
Lu AA21004 (Lundbeck)
Lack of published clinical trial data precludes commercial assessment
No detail regarding clinical trial data
Datamonitor comments
Corlux (mifepristone, C-1073, Corcept)
Enhanced risk of clinical trial and regulatory failure
Key project discontinuations
Amibegron - project terminated
Gepirone ER - project terminated
BIBLIOGRAPHY
Journal papers
Websites
Datamonitor reports
APPENDIX A - MARKET ASSUMPTIONS
New product launches
Patent expiry dates
Data definitions, limitations and assumptions
Standard units
Japanese market data
Derivation of sales forecasts and pricing trends
Forecast methodology
APPENDIX B
Contributing experts
Report methodology
About Datamonitor
About Datamonitor Healthcare
About the Central Nervous System analysis team
Disclaimer
List of Tables
Table 1: Depression-specific sales forecasts in the seven major markets ($m), 2007-2017
Table 2: Depression-specific sales revenue for the top eight ranked brands across the seven major markets, 2004-2017
Table 3: Key products in late-stage of development for depression, 2008
Table 4: Key products in Phase II development for depression, 2008
Table 5: Abilify (aripiprazole) recommended doses across indications, 2008
Table 6: Datamonitor's estimated launch dates for key depression products in the seven major markets, 2008-2017
Table 7: Patent expiry dates for the key depression brands in the seven major markets, 2007-2018
List of Figures
Figure 1: Depression-specific sales ($ billion) by country, 2004-2017
Figure 2: Regional share of the total major depressive disorder market, 2007-2017
Figure 3: Depression-specific sales revenue ($ billion) in US, 2004-2017
Figure 4: 5EU major depressive disorder market value and forecast ($ billion), 2004-2017
Figure 5: Japanese major depressive disorder market value and forecast ($ billion), 2004-2017
Figure 6: Percentage of major drug class sales revenue in major depressive disorder, 2004-2017
Figure 7: Atypical antipsychotic sales revenue from major depressive disorder across the seven major markets, 2004-2017
Figure 8: Comparison of depression-specific forecasts in the seven major markets, 2006-2017
Figure 9: The global major depressive disorder market split by region, 2007
Figure 10: The global major depressive disorder market growth trends ($ billion) split by region, 2004-08
Figure 11: Regional major depressive disorder market value ($m), 2004-07
Figure 12: Latin American major depressive disorder market ($m), 2004-07
Figure 13: Top eight depression-specific brands on value ($m) across the seven major markets, 2004-2017
Figure 14: Generic incursion on Zoloft (sertraline) depression-specific sales in the US ($m)
Figure 15: Switch in sertraline IMS Standard Units sold in the US, Q1 2006 to Q2 2008
Figure 16: Zoloft (sertraline) branded depression-specific sales revenue ($m) in the US, 2005-07
Figure 17: Depression-specific Zoloft (sertraline) historical and forecast sales revenue ($m), seven major markets, 2004-2017
Figure 18: Depression-specific Abilify (aripiprazole) sales revenue across the seven major markets, 2006-2017
Figure 19: Depression-specific sales of key atypical antipsychotic brands across the seven major markets, 2006-07
Figure 20: Change in quarterly total brand IMS Standard Units (SU) sold for Abilify (aripiprazole) in the US, Q3 2006 to Q2 2008
Figure 21: Depression-specific Pristiq forecast sales revenue ($m), seven major markets, 2008-2017
Figure 22: Depression-specific Wellbutrin XL (bupropion extended-release) historical and forecast sales revenue ($m), seven major markets, 2004-2017
Figure 23: Depression-specific Cymbalta historical and forecast sales revenue ($m), seven major markets, 2004-2017
Figure 24: Depression-specific Effexor XR historical and forecast sales revenue ($m), seven major markets, 2004-2017
Figure 25: Depression-specific Valdoxan (agomelatine) forecast sales revenue ($m), seven major markets, 2008-2017
Figure 26: Depression-specific Seroquel IR and Seroquel XR historical (2004-07) and forecast (2008-2017) sales revenue ($m), seven major markets
Figure 27: Depression-specific Seroquel franchise (IR + XR) historical (2004-07) and forecast (2008-2017) sales revenue ($m), seven major markets
Figure 28: Off-label depression-specific sales of Seroquel (quetiapine) IR+XR, 2004-07
Figure 29: Percentage of total Seroquel brand sales attributed to depression, 2005-07
Figure 30: Quarterly US total brand sales ($m) for Seroquel IR and Seroquel XR, Q3 2007 to Q2 2008
Figure 31: Depression-specific vilazodone forecast sales revenue ($m), seven major markets, 2010-2017
Figure 32: Depression-specific saredutant forecast sales revenue ($m), seven major markets, 2008-2017
Figure 33: Depression-specific DDS-04A (trazodone once daily) forecast sales revenue ($m), seven major markets, 2008-2017

Abstract

Introduction

The depression market was valued at around $11.04 billion in 2007 across the seven major markets. Following marginal growth to 2011 ($12.01 billion), the market is forecast to decline in value through to 2017 ($9.81 billion) when brand erosion due to generic incursion affecting all major drug classes used to treat depression finally outweighs the success of reformulations and follow-on products. Scope
  • This report gives a strategic analysis of the likely impact that recent events will have on the future depression market


  • Includes depression-specific sales forecasts for the key brands, generics, and pipeline agents in the seven major markets to 2017


  • Provides a global depression-market snapshot, and analysis of growth trends in key markets outside of the seven major pharmaceutical markets


  • Conclusions are supported by key opinion leader comment
Highlights

Datamonitor has upgraded its depression-specific Abilify and Seroquel forecasts following positive clinical trial data in depression for both atypical antipsychotics, and the observation that regulatory approval of Abilify as an adjunct to antidepressants in depression resulted in an increase in the brand's quarterly sales growth rate.

Servier and Novartis's Valdoxan has emerged as the most promising pipeline depression drug following failure of several late-stage candidates. Prescribing for depression patients suffering from comorbid sleep disorders will drive sales over the forecast period.

Datamonitor forecasts moderate uptake of saredutant in refractory depression patients as an add-on therapy. While the drug failed to show efficacy as a monotherapy in clinical trials published over the last year, Sanofi-aventis is continuing to develop saredutant with two add-on therapy trials ongoing. Reasons to Purchase
  • Quantify the current size of the global major depressive disorder market


  • Assess the impact of recent and anticipated events (patent expiries, new product launches, regulatory approval) on depression-specific brand sales


  • Understand the country-specific impact of key events in the major depressive disorder market during the forecast period 2008 to 2017
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