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Menu Flavours - UK

Published by: Mintel International Group Ltd.

Published: Dec. 1, 2008 - 89 Pages


Table of Contents


ISSUES IN THE MARKET

Main issues

Definition

Abbreviations

MARKET IN BRIEF

Consumers are less brave

Consumers changing their ways

New styles

Eco-nsideration

Keeping it local

Inflation beating strategies

Healthy outlook

STRENGTHS AND WEAKNESSES IN THE MARKET

Strengths

Consumers still want to indulge

Traditional meals more popular

Free food and foraging

Holiday influences

Variety and new artisans

Weaknesses

Natural flavours can be more expensive

Consumers getting more risk averse

Consumers cutting spend

Credit in short supply

Pressure to provide healthy meals

RETAIL AND IN-HOME CONSUMPTION COMPARISONS

Key points

Figure 1: Types of restaurants visited in the last three months (daytime or evening), 2004-08

Source: GB TGI, BMRB Q4 2004-08/Mintel

Figure 2: Types of ready meals used, May 2008

Traditional meals

Authentic ingredients

Local sourcing

Healthy options and free from

Ethnic choices

Beating the downturn

Making it yourself

Figure 3: Agreement with selected lifestyle statements on consumers attitudes to food, 2004-08

Other ethnic and Halal options

Polish food uprising

Spicing up snacks

Sustainable fishing

Consumer attitudes and behaviour

Figure 4: Agreement with selected lifestyle statements on consumers attitudes to food, 2004-08

Figure 5: Agreement with selected statements by gender, socio-economic group and age, 2008

COMPARISONS WITH US/OTHER EUROPEAN TRENDS

Key points

Healthier options

Calorie countdown

Fresh is best

Fruity sides

Organic and all natural

RISING FOOD COSTS AND THE CREDIT CRUNCH

Key points

Rising food prices

Figure 6: Most popular pub dishes, 2008

Pricing strategies and menu engineering

Case study: Yates

Changing consumer behaviour

Credit resources and expansion plans

Case study: New opening in Bristol, Restaurant at the Lido

MUST HAVE DISHES: RISERS AND FALLERS

Key points

Back to basics: Traditional food

Slow food

Food sourcing: Keep it local

Case Study: Marlborough Tavern, Bath

Food sourcing: Keep it ethical

Sustainable fish

Ethical sourcing

Provenance reigns

Bartering and home grown

Game on the menu

From head to toe

Vegetarian

Raw revolution

Clean and lighter sauces

Chocolate sauce

Infusions steam ahead

Predictions for 2009

COMMENDED AND CONDEMNED

Key points

Best restaurants

Case study: Purnells, Birmingham

Craft Guild of Chefs: New Restaurant of the year

Case study: Simon Hulstone, Elephant Bar and Brasserie, Torquay

Craft Guild of Chefs: Knorr Chef of the Year

Pub awards

Young chefs

Sausage supremo

Pizza prize

Excellence in Food and Drink Awards

Criticisms and closures

HEALTHY EATING TRENDS

Key points

Clearing out the ‘nasties’

Gluten free range

Health promoting sea vegetables

Venison

Healthy curry

Will biodynamic be the next organic?

Could Organic be passé?

Children’s menus

LEGISLATION AND POLITICAL FOOD ISSUES

Key points

Animal rights and ethical concerns

FSA hygiene scoring ‘Scores on the Doors’

Malpractice and food safety

Food labelling

Traffic light labelling

Trans-fat labelling

Meat labelling

Seasonal food bylaw

WHAT DRAWS CONSUMERS TO PARTICULAR DISHES?

Key points

Figure 7: Enticements towards particular dishes, May 2008

Traditional meals should make use of seasonal ingredients

Figure 8: Most popular enticements towards particular dishes, by enticements towards particular dishes, May 2008

Menu descriptions are important for those who like new and different

Figure 9: Next most popular enticements towards particular dishes, by enticements towards particular dishes, May 2008

WHAT DETERS CONSUMERS FROM PARTICULAR DISHES?

Key points

Figure 10: Deterrents from particular dishes, May 2008

Ingredient and price transparency is important

Figure 11: Most popular deterrents from particular dishes, by deterrents from particular dishes, May 2008

Customising meals leads to price uncertainty

Figure 12: Next most popular deterrents from particular dishes, by deterrents from particular dishes, May 2008

Traditionalist dislike posh food descriptions

Figure 13: Most popular deterrents from particular dishes, by enticements towards particular dishes, May 2008

Visual cues important for house specials

Figure 14: Next most popular deterrents from particular dishes, by enticements towards particular dishes, May 2008

APPENDIX: WHAT DRAWS CONSUMERS TO PARTICULAR DISHES?

Most popular enticements towards particular dishes, by detailed demographics

Figure 15: Most popular enticements towards particular dishes, by detailed demographics, May 2008

Next most popular enticements towards particular dishes, by detailed demographics

Figure 16: Next most popular enticements towards particular dishes, by detailed demographics, May 2008

APPENDIX: WHAT DRAWS CONSUMERS TO PARTICULAR DISHES?

Most popular deterrents towards particular dishes, by detailed demographics

Figure 17: Most popular deterrents towards particular dishes, by detailed demographics, May 2008

Next most popular deterrents towards particular dishes, by detailed demographics

Figure 18: Next most popular deterrents towards particular dishes, by detailed demographics, May 2008

APPENDIX: RESEARCH METHODOLOGY


Abstract

This report continues on from Mintel’s Menu Trends series but is the first to look at menu flavours and changing developments in eating out preferences in the UK specifically. Its aim is to explore the existing trends in menu developments and look forward to what is on the horizon.

The world of eating out is a large and diverse industry meeting the ever changing and increasingly diverse tastes of the UK public. For many years the UK has embraced ethnic cuisine and this continues to be the case. However, in recent months, many operators have witnessed a distinct departure back to traditional meals, comfort food and hearty dishes. Consumers are less willing today to risk a meal they don’t enjoy and so opt for something they are familiar with, albeit with an added twist to give it some interest. Provenance, fresh ingredients, local sourcing and using artisan ingredients can all offer this nuance.

The report covers a wide spectrum of eating out establishments from fine dining, pub catering, fast food and in-store cafés. It looks at how operators are coping with the economic downturn and consumer needs. The report includes primary consumer research conducted by GfK NOP among adults about their eating out preferences. The hypothesis this report is based on is ‘Coping with rising food costs from both the consumer and operator point of view’.

Main report themes:
  • How consumers are changing their eating out habits in the current economy
  • What attracts consumers to a dish and what puts them off
  • What operators are doing in response to keep value for money and customer loyalty
  • What are the most common menu developments and the new ideas coming through: are they fads or ones to look out for in future
  • What ingredients are being dropped
  • The importance of ethical issues such as organic, ethical sourcing, and will the consumer priorities change when money is tight
  • Compare the recession of the 1990s to the current downturn to predict similar conditions.


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