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Published by: Mintel International Group Ltd.
Published: Dec. 1, 2008 - 89 Pages
Table of Contents
- ISSUES IN THE MARKET
- Main issues
- Definition
- Abbreviations
- MARKET IN BRIEF
- Consumers are less brave
- Consumers changing their ways
- New styles
- Eco-nsideration
- Keeping it local
- Inflation beating strategies
- Healthy outlook
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Consumers still want to indulge
- Traditional meals more popular
- Free food and foraging
- Holiday influences
- Variety and new artisans
- Weaknesses
- Natural flavours can be more expensive
- Consumers getting more risk averse
- Consumers cutting spend
- Credit in short supply
- Pressure to provide healthy meals
- RETAIL AND IN-HOME CONSUMPTION COMPARISONS
- Key points
- Figure 1: Types of restaurants visited in the last three months (daytime or evening), 2004-08
- Source: GB TGI, BMRB Q4 2004-08/Mintel
- Figure 2: Types of ready meals used, May 2008
- Traditional meals
- Authentic ingredients
- Local sourcing
- Healthy options and free from
- Ethnic choices
- Beating the downturn
- Making it yourself
- Figure 3: Agreement with selected lifestyle statements on consumers attitudes to food, 2004-08
- Other ethnic and Halal options
- Polish food uprising
- Spicing up snacks
- Sustainable fishing
- Consumer attitudes and behaviour
- Figure 4: Agreement with selected lifestyle statements on consumers attitudes to food, 2004-08
- Figure 5: Agreement with selected statements by gender, socio-economic group and age, 2008
- COMPARISONS WITH US/OTHER EUROPEAN TRENDS
- Key points
- Healthier options
- Calorie countdown
- Fresh is best
- Fruity sides
- Organic and all natural
- RISING FOOD COSTS AND THE CREDIT CRUNCH
- Key points
- Rising food prices
- Figure 6: Most popular pub dishes, 2008
- Pricing strategies and menu engineering
- Case study: Yates
- Changing consumer behaviour
- Credit resources and expansion plans
- Case study: New opening in Bristol, Restaurant at the Lido
- MUST HAVE DISHES: RISERS AND FALLERS
- Key points
- Back to basics: Traditional food
- Slow food
- Food sourcing: Keep it local
- Case Study: Marlborough Tavern, Bath
- Food sourcing: Keep it ethical
- Sustainable fish
- Ethical sourcing
- Provenance reigns
- Bartering and home grown
- Game on the menu
- From head to toe
- Vegetarian
- Raw revolution
- Clean and lighter sauces
- Chocolate sauce
- Infusions steam ahead
- Predictions for 2009
- COMMENDED AND CONDEMNED
- Key points
- Best restaurants
- Case study: Purnells, Birmingham
- Craft Guild of Chefs: New Restaurant of the year
- Case study: Simon Hulstone, Elephant Bar and Brasserie, Torquay
- Craft Guild of Chefs: Knorr Chef of the Year
- Pub awards
- Young chefs
- Sausage supremo
- Pizza prize
- Excellence in Food and Drink Awards
- Criticisms and closures
- HEALTHY EATING TRENDS
- Key points
- Clearing out the ‘nasties’
- Gluten free range
- Health promoting sea vegetables
- Venison
- Healthy curry
- Will biodynamic be the next organic?
- Could Organic be passé?
- Children’s menus
- LEGISLATION AND POLITICAL FOOD ISSUES
- Key points
- Animal rights and ethical concerns
- FSA hygiene scoring ‘Scores on the Doors’
- Malpractice and food safety
- Food labelling
- Traffic light labelling
- Trans-fat labelling
- Meat labelling
- Seasonal food bylaw
- WHAT DRAWS CONSUMERS TO PARTICULAR DISHES?
- Key points
- Figure 7: Enticements towards particular dishes, May 2008
- Traditional meals should make use of seasonal ingredients
- Figure 8: Most popular enticements towards particular dishes, by enticements towards particular dishes, May 2008
- Menu descriptions are important for those who like new and different
- Figure 9: Next most popular enticements towards particular dishes, by enticements towards particular dishes, May 2008
- WHAT DETERS CONSUMERS FROM PARTICULAR DISHES?
- Key points
- Figure 10: Deterrents from particular dishes, May 2008
- Ingredient and price transparency is important
- Figure 11: Most popular deterrents from particular dishes, by deterrents from particular dishes, May 2008
- Customising meals leads to price uncertainty
- Figure 12: Next most popular deterrents from particular dishes, by deterrents from particular dishes, May 2008
- Traditionalist dislike posh food descriptions
- Figure 13: Most popular deterrents from particular dishes, by enticements towards particular dishes, May 2008
- Visual cues important for house specials
- Figure 14: Next most popular deterrents from particular dishes, by enticements towards particular dishes, May 2008
- APPENDIX: WHAT DRAWS CONSUMERS TO PARTICULAR DISHES?
- Most popular enticements towards particular dishes, by detailed demographics
- Figure 15: Most popular enticements towards particular dishes, by detailed demographics, May 2008
- Next most popular enticements towards particular dishes, by detailed demographics
- Figure 16: Next most popular enticements towards particular dishes, by detailed demographics, May 2008
- APPENDIX: WHAT DRAWS CONSUMERS TO PARTICULAR DISHES?
- Most popular deterrents towards particular dishes, by detailed demographics
- Figure 17: Most popular deterrents towards particular dishes, by detailed demographics, May 2008
- Next most popular deterrents towards particular dishes, by detailed demographics
- Figure 18: Next most popular deterrents towards particular dishes, by detailed demographics, May 2008
- APPENDIX: RESEARCH METHODOLOGY
AbstractThis report continues on from Mintel’s Menu Trends series but is the first to look at menu flavours and changing developments in eating out preferences in the UK specifically. Its aim is to explore the existing trends in menu developments and look forward to what is on the horizon.
The world of eating out is a large and diverse industry meeting the ever changing and increasingly diverse tastes of the UK public. For many years the UK has embraced ethnic cuisine and this continues to be the case. However, in recent months, many operators have witnessed a distinct departure back to traditional meals, comfort food and hearty dishes. Consumers are less willing today to risk a meal they don’t enjoy and so opt for something they are familiar with, albeit with an added twist to give it some interest. Provenance, fresh ingredients, local sourcing and using artisan ingredients can all offer this nuance.
The report covers a wide spectrum of eating out establishments from fine dining, pub catering, fast food and in-store cafés. It looks at how operators are coping with the economic downturn and consumer needs. The report includes primary consumer research conducted by GfK NOP among adults about their eating out preferences. The hypothesis this report is based on is ‘Coping with rising food costs from both the consumer and operator point of view’.
Main report themes:
- How consumers are changing their eating out habits in the current economy
- What attracts consumers to a dish and what puts them off
- What operators are doing in response to keep value for money and customer loyalty
- What are the most common menu developments and the new ideas coming through: are they fads or ones to look out for in future
- What ingredients are being dropped
- The importance of ethical issues such as organic, ethical sourcing, and will the consumer priorities change when money is tight
- Compare the recession of the 1990s to the current downturn to predict similar conditions.
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