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Australia Top 10 Hardware Predictions, 2009

Published by: IDC

Published: Dec. 23, 2008 - 10 Pages


Table of Contents


Table of Contents

Predictions

In This Study

Situation Overview

Future Outlook

Prediction #1: The Economic Recession Will Impact Mostly Hardware Vendors

Prediction #2: Mini-Notebooks Will Shine in a Gloomy PC Hardware Market

Prediction #3: Widescreen PC Monitor Will Rule the Market

Prediction #4: The Green PC Will Only Make Slow Progress in 2009

Prediction #5: Computer Virtualisation Will be a Winner in the Economic Recession

Prediction #6: "All-In-One" Wireless Routers Will Take Off in the SOHO and Consumer Sectors

Prediction #7: Hardcopy Peripheral Market Will Experience a Dual Challenge on Both Demand and Supply Fronts

Prediction #8: Wide Format Printers Market Will be Negatively Impacted by the Economic Recession

Prediction #9: Digital Signage Market Set Will Grow Strongly

Prediction #10: Mobile Broadband Will Drive the Growth of Mobile Computing

Figure: Category Positioning in the Mobile Computing Ecosystem

Essential Guidance

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Synopsis

Abstract

This IDC study presents the top 10 predictions for Australia hardware markets for the next 12-24 months. The predictions are drawn from primary and secondary research conducted in 2008 as well as from briefings with various vendors that have shared their strategies with IDC Australia. IDC Australia predicts that the year 2009 is going to be extremely challenging for hardware vendors who will find themselves stuck between a rock (the economic recession) and a hard place (rising prices due to the low Australian dollar).

"The current financial crisis has reached levels unseen since the Great Depression and world leaders have taken unprecedented steps to stabilise the financial markets. Australian ICT players should brace for a significant slowdown in economic activity. However, there will be pockets of opportunity, in the short term, ICT vendors have an opportunity to help businesses reducing costs through outsourcing and telecommunications technologies," says Jean-Marc Annonier, research manager, IT Spending, IDC Australia.



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