Online and Multichannel Retailing Key to Holiday Survival in Europe : Market Research Report

Online and Multichannel Retailing Key to Holiday Survival in Europe

Published by: IDC

Published: Dec. 18, 2008 - 11 Pages

Table of Contents

In This Perspective

EMEA Retail Industry Pulse and Online Commerce Trends

Figure: EU-27, Retail Indicators, Monthly Trend November 2007-October 2008

Consumer-Centricity is "The" Strategic Priority

Online Commerce Trends in Europe

Essential Guidance

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Related Research

Abstract

This Global Retail Insights perspective examines online and multichannel retailing trends in Europe and provides guidance for retailers on technology initiatives that can enhance the shopping experience.

In the aftermath of the financial and economic crisis, why should retailers focus on next-generation shopping, including the evolution of ecommerce and multichannel retailing platforms? As we move cautiously through the holiday shopping season in Europe, it is becoming increasingly apparent that serving cross-channel customers is a critical element not only of survival, but also of improved performance.

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