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Economic Crisis Response: U.S. Internet Advertising 2008-2012 Forecast Update

Published by: IDC

Published: Dec. 18, 2008 - 19 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Forecast Update

Future Outlook

Market Context

Table: U.S. Internet Advertising Spending, 2005-2012 ($B)

Table: U.S. Internet Advertising Spending, 2005-2012: Comparison of May 2008 and December 2008 Forecasts ($B)

Table: U.S. Internet Advertising Spending by Ad Format, 2005-2012 ($B)

Figure: U.S. Internet Advertising Spending, 2005-2012

Figure: U.S. Internet Advertising Spending, 2005-2012: Comparison of May 2008 and December 2008 Forecasts

Figure: U.S. Internet Advertising Spending Share by Selected Ad Format, 2005-2012

Advertising at Large

Table: U.S. Advertising Spending for All Media, 2005-2012 ($B)

Table: U.S. Advertising Spending by Media, 2005-2012 ($B)

Figure: U.S. Advertising Spending for All Media, 2005-2012

Figure: U.S. Advertising Spending Share by Selected Media, 2005-2012

Forecast Assumptions

Table: Key Forecast Assumptions for the U.S. Internet Advertising Market, 2008-2012

Essential Guidance

Learn More

Related Research

Abstract

This IDC Forecast Update updates IDC's U.S. Internet advertising forecast for 2008-2012, based on the latest data on GDP growth (both past and forecast) and ad spending across all media.

IDC clients are requested to contact Caroline Dangson at cdangson@idc.com for a complimentary XLS spreadsheet containing the table data of this Forecast Update.



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