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Who U.S. Consumers Contact for Security ProblemsPublished by: IDC Published: Dec. 9, 2008 - 11 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Figure: Overview of Consumer Technology Problems Figure: Deployment of Antivirus Software Figure: Deployment of Antivirus Software in Incidents Where There Was a Spyware/Virus Problem Figure: Deployment of Antivirus Software in Incidents Where There Was a Performance Problem Figure: Percentage of Contacts for Security Problems Figure: Who Customers Contacted for Security Problems Future Outlook Essential Guidance Security Software Providers Broadband Internet Services Providers Learn More Related Research Appendix: Survey Methodology and Demographics Figure: Respondents by Gender Figure: Respondents by Age Figure: Respondents by Highest Education Level Figure: Respondents by Marital Status Figure: Respondents by Annual Income Synopsis AbstractThis IDC study discusses security problems that require external support services. As broadband connectivity has increased, so have threats of malware and viruses. As a result, the consumer need for security services has grown. Further, consumers now have a wider range of options for who to turn to for services. In addition to contacting the PC or device manufacturer, consumers also turn to ISPs, retail chains of independent services providers. "Consumers still tend to contact the device manufacturer first for security problems, however, other methods of receiving support are becoming more popular," says Matt Healey, research manager for IDC's Software and Hardware Support Services Program. "Security product vendors need to be aware of these new support providers because they represent an emerging channel for the products." Get Full Details About This Report >> |
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