In Pursuit of Product Differentiation: Major TV Brands' Strategies for LED Backlit LCD TVs

Published by: Market Intelligence & Consulting Institute

Published: Dec. 15, 2008 - 14 Pages

Table of Contents

1. Development of LED Backlight Adoption in LCD TVs

2. Latest Development of International TV Brands in LED Backlit LCD TVs

2.1 Sony

2.2 Samsung

2.3 Sharp

2.4 Philips

3. Product Strategies Adopted by TV Brands for LED Backlit LCD TVs

3.1 Sony

3.1.1 Superb Image Quality and Ultra-slim Design

3.1.2 Prices of LED Backlit LCD TVs Moving Towards Mainstream

3.1.3 Steadily Developing LCD TV Brand

3.2 Samsung

3.2.1 Aims to Push White LED Backlight

3.2.2 Aims to Enhance Brand Image and Price Competitiveness

3.3 Sharp & Philips

3.3.1 Sharp Focuses on Color Performance and Ultra-slim Design

3.3.2 Philips 9803 series Features Highest Dynamic Contrast Ratio

MIC Perspective

Appendix

List of Topics

Current development of LED backlit LCD TV products development of leading TV vendors

Product strategies adopted by TV vendors for LED backlit LCD TVs, including Sony, Samsung, Sharp and Philips

Companies and organizations analyzed or mentioned in the report include: BestBuy, Philips, Samsung, Sharp, Sony

List of Tables

Table 1 Comparison Between LED and CCFL Backlights in LCD TVs

Table 2 LED Backlit LCD TV Products in 2008

Table 3 Sony Bravia LED Backlit LCD TV Products

Table 4 Samsung's LED Backlit LCD TV Product Line

Table 5 Sharp LED Backlight LCD TV Product Line

Table 6 Philips LED Backlit LCD TV Product Line

List of Figures

Figure 1 Sony vs. Samsung in BestBuy Stores in the United States, 2008

Abstract

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