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Corporate Social Responsibility

Published by: Ovum Plc

Published: Nov. 14, 2008 - 18 Pages


Table of Contents


Executive summary
In a nutshell
Ovum view
Key messages
A brief history of CSR
Overview
Drivers of telco CSR
Overview
Globalisation, transparency and accountability
Outsourcing and procurement
Ethical consumerism
Environmental concerns
Socially responsible investment
Social institutions
CSR initiatives
Overview
CSR in emerging markets
CSR in developed markets
Benefits to telcos of a CSR programme
Overview
Brand value
The human resources effect
Better management/risk management
Avoid regulation
Table of figures
Figure 1 Drivers of CSR
Figure 2 Positive social and economic effects of telecoms services
Figure 3 The benefits of CSR

Abstract

Corporate social responsibility (CSR) is becoming an increasingly important plank in business strategy, and this is no different for telcos. As telecoms providers seek to transform their businesses and move away from providing purely access, to become service providers of choice, CSR is seen as an important tool by which they can promote a positive image of their brand in consumers’ eyes.

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