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IDC's Holiday 2008 Consumer TV Survey, Part 2: Future TV PreferencesPublished by: IDC Published: Dec. 1, 2008 - 30 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Future TV Purchase Rates Figure: Likelihood of New TV Purchase Figure: Reason for New TV Purchase, 2006-2008 Figure: Motivation for Replacing Primary TV, 2007 and 2008 Future TV Type Figure: Future TV Technology Type Preference, 2007 and 2008 Figure: Future TV Purchase by Preference, 2006-2008 Table: Future TV Preference by Age (% of Respondents) Table: Future TV Preference by Household Income (% of Respondents) Table: TV Type (Regardless of Price) Preference by Gender (% of Respondents) Future TV Size Figure: Future Primary TV Preference by Size, 2006-2008 Table: Comparison of Current Primary TV and Future TV by Size (% of Respondents) Figure: Future Primary TV Size by Gender Future Primary TV Purchase Cost Figure: Future Primary TV Price Expectations, 2007 and 2008 Table: Comparison of Current TV and Future TV by Price (% of Respondents) Future TV Features/Performance Factors Figure: Primary TV Features Rated Very Important, 2007 and 2008 Figure: Primary TV Performance Factor Rated Very Important, 2007 and 2008 Figure: Future TV Feature Combination Preference by Size and Resolution, 2007 and 2008 Figure: Future TV Feature Combination Preference by Size and Brand, 2007 and 2008 Future TV Brand Preferences Figure: Future TV by Brand Preference, 2007 and 2008 Table: Future TV Brand Preference by Gender (% of Respondents) Table: Future TV Brand Preferences by Household Income (% of Respondents) Future TV Reseller Figure: Future TV Reseller Preference, 2006-2008 Table: Comparison of Current and Future TV Reseller Preference (% of Respondents) Future Secondary TV Dynamics Figure: Future Secondary TV Type Preference, EOY 2008 Figure: Future Secondary TV Size Preference, EOY 2008 Figure: Future Secondary TV Price Expectations, EOY 2008 Respondent Feedback Figure: Primary Consumer Feedback Topics, 2006-2008 Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study is the second of two midyear 2008 United States-based consumer TV survey studies; where the first study detailed our respondents' demographics, current TV ownership, and purchase channel preferences, this paper will provide insights into future consumer TV purchase trends. We also provide a variety of cross tab analyses (e.g., whether a particular income group will favor a certain TV type and where consumers, are expected to shop for their TV). "U.S. consumer interest in flat panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our midyear 2008 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." - Eric Haruki, research director, IDC TV Markets and Technologies Get Full Details About This Report >> |
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