10 Key Trends in Food, Nutrition & Health 2009

Published by: New Nutrition Business

Published: Dec. 1, 2008 - 80 Pages

Table of Contents

Introduction

Key Trends

Key Trend 1: Digestive health - the biggest trend

Key Trend 2: Feel the benefit - the best selling tool for hard times

Key Trend 3: Weight management proves its potential

Key Trend 4: Energy - new market segments await discovery

Key Trend 5: The marketing power of “free-from” and “all-natural”

Key Trend 6: Fruit - the future of functional food

Key Trend 7: Making parents’ lives easier key in kids market

Key Trend 8: Healthy snacking for the “me generation”

Key Trend 9: Market to the ultra-loyal niches to ride out the recession

Key Trend 10: Packaging and premiumisation

Micro-trends

Micro-Trend 1: Antioxidants. Not what we think they are?

Micro-Trend 2: Movement

Micro-Trend 3: Omega-3 awaits technology to rescue it from its niche

Micro-Trend 4: Skin and beauty fails the stress test

Micro-Trend 5: Mood food feels its way

Charts

Chart 1: The top four health issues that affect consumers personally

Chart 2: Japan’s FOSHU product sales by health condition

Chart 3: Activia and DanActive retail sales in the US 2006-2007

Chart 4: Energy drinks are premium-priced

Chart 5: Worldwide consumers give more weight to “free-from” messages

Chart 6: Globally, parents have a problem getting children to eat healthily

Chart 7: Key parental health concerns, China

Chart 8: The nutritional product lifecycle - where the trends sit

Chart 9: Super-premium pricing for concentrated convenience works - even in Europe’s most price-driven markets

Chart 10: Price comparison of spoonable yoghurts in the US

Chart 11: Energy drinks are premium-priced

Chart 12: US - number of new food and beverage product launches each year which mention antioxidants

Chart 13: Europe - number of new food and beverage product launches each year which mention antioxidants

Abstract

Foods and beverages that provide a health benefit consumers can actually feel will be best placed to weather the global economic downturn, according to 10 Key Trends in Food, Nutrition & Health 2009.

Each year since 1995, leading industry expert Mellentin has forecast and analyzed trends in food, nutrition and health. “In tough times the single most important factor consumers will take into account when choosing a functional food or drink will be whether it delivers a benefit they can feel,” says Mellentin.

Mellentin’s 10 Key Trends for 2009 are:

• Digestive health: the biggest trend
• Feel the benefit: what consumers want most in recessionary times
• Weight management: a bright future for foods that make you want to eat less
• Energy: new markets waiting to be discovered
• Naturally healthy and free-from: what everyone wants
• Fruit: the future of functional foods
• Kids nutrition: make parents’ lives easier
• Healthy snacks for the “me” generations
• Ultra-loyal consumers: niches to help brands ride the recession
• Packaging innovation delivers premium prices

10 reasons to buy:

• We focus on long-term trends, not fads
• Each trend written with recession in mind, offering practical advice on surviving tough times
• We show how brands around the world are already profiting from the trends
• Independent and opinionated
• 20 years of experience to guide you through the rough years ahead
• Based on 350-plus interviews with industry executives
• Supported by supermarket sales data
• Illustrated with a wealth of colour product images and data charts
• A very affordable price which is why hundreds of companies large and small, in over 40 countries, buy 10 Key Trends every year
• Sent to you in PDF or Powerpoint, or both if you want

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