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IDC's Holiday 2008 Consumer TV Survey, Part 1: Demographics and Current TV PreferencesPublished by: IDC Published: Nov. 26, 2008 - 63 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Respondent Demographics Figure: Respondents by Gender Figure: Respondents by Household Income Figure: Respondents by Age Figure: Respondents by Home State Respondent DTV Mandate Awareness/Current TV Service Subscription Types Figure: Familiarity with 2009 DTV Mandate, 2007 and 2008 Figure: DTV Mandate as a HDTV Purchase Motivator, 2008 Figure: DTV Tuner Ownership Figure: Likelihood of Purchasing a DTV Tuner Before February 2009 Figure: Time Frame Within Which the Transition from a DTV Tuner to an HDTV Is Expected Figure: Reasons for Not Purchasing an HDTV, 2008 Figure: TV Service Type, 2007 and 2008 Figure: HD Subscription Status, 2006-2008 Respondent Current Primary TV Dynamics Figure: Household TV Penetration, 2007 and 2008 Figure: Household HDTV Penetration, 2007 and 2008 Figure: Current Primary TV Type, 2007 and 2008 Table: Current TV Type by Household Income (% of Respondents) Table: Current TV Type by Age (% of Respondents) Figure: Primary TV Size (5in. Range), 2007 and 2008 Figure: Primary TV Size (10in. Range), 2007 and 2008 Figure: Primary TV Location Figure: Age of Primary TV, 2008 Figure: TV Purchase Price, 2007 and 2008 Figure: TV Purchase Place, 2007 and 2008 Figure: Most Influential Factors in Choosing TV Reseller, 2007 and 2008 Table: TV Reseller Preference by Income Level (% of Respondents) Table: TV Size by Purchase Channel (% of Respondents) Table: TV Purchase Price by Reseller Type (% of Respondents) Respondent Current Secondary TV Dynamics Figure: Current Secondary TV Type Figure: Secondary TV Size (10in. Range) Figure: Secondary TV Age Figure: Secondary TV Location Figure: Location of Additional TVs Future Outlook Essential Guidance Learn More Related Research Survey Questionnaire: IDC's End-of-Year Consumer TV Survey, 2008 Synopsis AbstractThis IDC study is the first of two end-of-year consumer TV studies and offers insights into current U.S. TV ownership. Data is split by a number of respondent demographics (age, household income level, and gender). We also provide a variety of cross tab analyses, for example, whether a particular income group favors a certain TV type. "U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection TV (RPTV) and CRT in the dust. Our end-of-year 2008 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." - Eric Haruki, research director, IDC TV Markets and Technologies Get Full Details About This Report >> |
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