Mobile Gambling Casinos, Lotteries & Betting 2008-2013 (Fifth Edition)

Published by: Juniper Research Limited

Published: Nov. 1, 2008 - 157 Pages

Table of Contents

Executive Summary

Introduction

Types of Mobile Gambling

Casino Style Gambling

Lotteries

Sports Betting

Betting Exchanges

The Market for Mobile Gambling Services

Figure ES1: Total Wager ($m) from Mobile Gambling Services. By Region 2007-2013

Table ES1: Total Wager ($m) from Mobile Gambling Services. By Region 2007-2013

Figure ES2: Total Gross Win ($m) from Mobile Gambling Services. By Region, 2007-2013

Table ES2: Total Gross Win ($m) from Mobile Gambling Services. By Region, 2007-2013

The Hurdles to Mobile Gambling Adoption

Table ES3: The Hurdles for Mobile Gambling

1. Cellular Market Growth

1.1 Introduction

1.2 Growth of the Cellular Market

1.2.1 Global Cellular Subscriber Market

Figure 1.1: Cellular Subscriber Growth (m) by Region, 2006-2013

Table 1.1: Cellular Subscriber Growth (m) by Region, 2006-2013

Figure 1.2: Cellular Subscriber Base, Market Share (%) by Region 2006-2013

Figure 1.3: Cellular Subscribers Penetration (%) by Region 2006-2013

1.2.2 Leading Mobile Operator Groups by Subscriber Base

Table 1.2: Leading Mobile Operator Groups by Subscriber Base (m) Q1 2008

1.2.3 Growth of 3G

Table 1.3: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

Figure 1.4: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

1.3 Regional Cellular Market Growth

1.3.1 North America

i. Mobile Phone Penetration

ii. US Market Structure

iii. 3G Adoption

Figure 1.5: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

Table 1.4: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

1.3.2 South America

i. Diverse Region

ii. Mobile Penetration Rates

iii. Dominant Technology

iv. Players in Region

Figure 1.6: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

v. 3G Deployments

Table 1.5: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

1.3.3 Western Europe

i. Mobile Penetration

Figure 1.7: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

ii. Market Structure

iii. 3G Penetration

Table 1.6: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

1.3.4 Eastern Europe

i. Mobile Penetration

Figure 1.8: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

Table 1.7: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

ii. 3G Penetration

1.3.5 Far East & China

i. Mobile Penetration

ii. 3G Services

Figure 1.9: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

Table 1.8: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

1.3.6 Indian Sub Continent

i. Mobile Penetration

Figure 1.10: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

ii. 3G Services

Table 1.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

1.3.7 Rest of Asia Pacific

i. Mobile Penetration

Figure 1.11: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

ii. 3G Adoption

Table 1.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

1.3.8 Africa & Middle East

i. Market Background

ii. Mobile Penetration

Figure 1.12: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

iii. Players

iv. ARPU

Table 1.11: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

v. 3G Adoption

1.4 The Opportunity for Mobile Entertainment

Figure 1.13: Monthly Voice ARPU ($), Selected Countries (France, Germany, Italy, Netherlands, Spain, UK, US), 2003-2007

1.5 The Opportunity for Mobile Gambling Services

2. The Mobile Gambling Market

2.1 Introduction

2.2 The Dynamics of Mobile Gambling

2.2.1 How People Gamble

2.2.2 Mobile Gambling Drivers

i. Convenience

ii. Large Consumer Base

iii. Ideal Target Market

iv. Privacy

v. Mobile Internet Adoption is Increasing

vi. Handset UIs Have Improved Dramatically

vii. Deregulation of Gambling Services (UK only)

viii. Operator Attitudes Have Changed

2.3 Types of Games and Services

2.3.1 Casino Style Gambling

Table 3.1: Traditional Casino Games Popular with Online Gamblers

2.3.2 Lotteries

2.3.3 Sports Betting

2.3.4 Betting Exchanges

3. Mobile Gambling: The Players

3.1 Applications Providers

3.1.1 Spin3

3.1.2 Probability

i. Company Background

ii. Products and Services

3.1.3 Win Gaming Media (WGM)

i. Company Background

ii. Products and Services

Figure 4.1: WGM Architecture Overview

3.1.4 Mfuse

i. Company Background

ii. Products & Services

Figure: Mfuse NOVO platform

iii. Corporate Strategy

3.1.5 Cellectivity

i. Company Background

ii. Products and Services

iii. Corporate Strategy

3.1.6 Chartwell Technology

i. Company Background

ii. Products and Services

3.1.7 Betfair

i. Company Background

ii. Products and Services

3.1.8 WinOne (EGET)

i. Company Background

ii. Products and Services

3.1.9 Phantom Fiber

i. Company Background

ii. Products and Services

Figure: Phantom Fiber Advanced Wireless Platform

3.1.10 MobileAware

3.1.11 Playtech

i. Company Background

ii. Products and Services

3.1.12 Cecure Gaming

3.1.13 Managed Gaming Solutions

i. Company Background

ii. Products and Services

Figure: JetBet Gaming Platform

iii. Corporate Strategy

3.1.14 KK Games

i. Company Background

ii. Products and Services

3.1.15 Openlot

Figure: Openlot Platform

3.2 Service Providers

3.2.1 Mobile Casinos

i. Netplay

Company Background

Corporate Strategy

Products and Services

ii. Intertops

iii. Wild Jack Mobile Casino

3.2.2 Mobile Betting

3.2.3 Mobile Lotteries

i. UK: The National Lottery

ii. Lottomatica/GTECH

iii. Million 2-1

Company Background

Products and Services

4. Telecom and Gambling Regulation

4.1 Regulations

4.1.1 Introduction

4.2 Gambling Regulations

4.2.1 Overview

4.2.2 US Regulation

i. The Wire Act 1961

ii. Kyl Bill

iii. HR4411 and the SAFE Port Act

iv. Repercussions from HR 4411

v. The People vs. Yahoo!

vi. The WTO Verdict

vii. Future Prospects

viii. AB 471 - The Nevada Bill

4.2.3 Canada

4.2.4 The UK Model - Legalisation and Regulation

i. The Gambling Act, 2005

4.2.5 Europe

i. Pan European Legislation

4.2.6 Asia-Pacific

4.2.7 Latin America

4.2.8 Africa/Middle East

Table 5.1: Gambling in South Africa, Total Wager and Gross Win ($m), 2006/7

4.3 Other Regulations - Mobile Content

4.3.1 Self Regulation - The Operators' Approach

i. Independent Mobile Classification Body (IMCB)

ii. Internet Content Rating Association (ICRA)

4.3.2 PhonepayPlus

4.3.3 OFCOM

4.3.4 CTIA

4.3.5 Pan-European Legislation

i. Directive 95/46/EC: Processing Personal Data and the Protection of Privacy

ii. The E-Commerce Sector Data Protection Directive (2002/58/EC)

iii. The Distance Selling Directive (97/7/EC)

ii. The E-money Directive

5. Hurdles to Deployment and Adoption

5.1 Trust

5.2 Processing of Payments

Table 5.1: The Three Principles of PRSMS

5.2.1 Payforit

5.2.2 GPay

5.3 The User Interface

5.3.1 Difficulty in Discovering Services and Content

5.3.2 Difficulty In Accessing Services and Content

5.3.3 Difficulty in Navigating Services and Content

5.3.4 Difficulty in Utilising Multiple Applications Simultaneously

5.4 Data Cost

5.5 Industry Structure

5.6 Network Coverage

5.7 Acceptance

5.7.1 Problem Gambling

i. Gamcare

5.8 Age Verification

6. Forecasts

6.1 Introduction

6.2 Mobile Casinos

6.2.1 Mobile Phone Users Who Gamble Using Casino Type Services (Single User)

Table 6.1: Percentage of Mobile Users Who Partake in Casino-type Gambling Services (Single-User). By Region 2006-2013.

Figure 6.1 : Number of Mobile Users (m) Who Partake in Casino-type Gambling Services (Single-User). By Region 2007-2013.

Table 6.2 : Number of Mobile Users (m) Who Partake in Casino-type Gambling Services (Single-User). By Region 2006-2013.

6.2.2 Mobile Casino Average Monthly Wager (Single User)

Figure 6.2: Average Monthly Wager ($) Per User, Mobile Casino Services (Single User). By Region 2007-2013

Table 6.3: Average Monthly Wager ($) Per User, Mobile Casino Services (Single User). Regional Forecasts 2007-2013

6.2.3 Total Mobile Casino Wagers (Single-User)

Figure 6.2: Total Wagers ($m), Mobile Casino Services (Single User). Regional By Region, 2007-2013.

Table 6.4: Total Wagers ($m), Mobile Casino Services (Single User). By Region, 2007-2013.

6.2.4 Total Mobile Casino Gross Win (Single-User)

Figure 7.3: Total Mobile Casino Gross Win ($m) (Single-User). By Region 2007-2013

Table 6.5: Total Mobile Casino Gross Win ($m) (Single-User). By Region 2007-2013

6.2.5 Mobile Phone Users Who Gamble Using Casino Type Services (Multi-User)

Table 6.6: Percentage of Mobile Users Who Partake in Casino-type Gambling Services (Multi-User). By Region 2006-2013.

Figure 6.4: Number of Mobile Users (m) Who Partake in Casino-type Gambling Services (Multi-User). By Region 2007-2013.

Table 6.7: Number of Mobile Users (m) Who Partake in Casino-type Gambling Services (Multi-User). Regional Forecast 2007-2012.

6.2.6 Mobile Casino Average Monthly Wager (Multi User)

Figure 6.5: Average Monthly Wager ($) Per User, Mobile Casino Services (Multi User). By Region 2007-2013

Table 6.8: Average Monthly Wager ($) Per User, Mobile Casino Services (Multi User). By Region 2007-2013

6.2.7 Total Mobile Casino Wagers (Multi-User)

Figure 6.6: Total Wagers ($m), Mobile Casino Services (Multi User). By Region, 2007-2013.

Table 6.9: Total Wagers ($m), Mobile Casino Services (Multi User). By Region, 2007-2013.

6.2.8 Total Mobile Casino Gross Win (Multi-User)

Figure 6.7: Total Mobile Casino Gross Win ($m) (Multi-User). By Region 2007-2013

Table 6.10: Total Mobile Casino Gross Win ($m) (Multi-User). By Region 2007-2013

6.2.9 Total Mobile Casino Wagers (All Services)

Figure 6.8: Total Wagers ($m), Mobile Casino Services (All Services). By Region, 2007-2013.

Table 6.11: Total Wagers ($m), Mobile Casino Services (All Services). By Region, 2007-2013.

6.2.10 Total Mobile Casino Gross Win (All Services)

Figure 6.9: Total Mobile Casino Gross Win ($m) (All Users). By Region 2007-2013

Table 6.12: Total Mobile Casino Gross Win ($m) (All Users). By Region 2007-2013

6.3 Mobile Lotteries

6.3.1 The Market for Mobile Lottery Participation

i. Users Who Buy Lottery Tickets via Their Mobile Phone

Table 6.13: Percentage of Mobile Phone Users Who Play Lottery Games via Their Mobile Phone. By Region 2006-2013

Figure 6.10: Mobile Users (m) Who Take Part in Lotteries via Their Mobile Phone -By Region 2007-2013

Table 6.14: Mobile Users (m) Who Take Part in Lotteries via Their Mobile Phone. By Region 2006-2013.

6.3.2 Mobile Lottery Average Monthly Wager

Figure 6.11: Average Monthly Wager ($) Per User, Mobile Lottery Services. By Region 2007-2013

Table 6.15: Average Monthly Wager ($) Per User, Mobile Lottery Services. By Region 2007-2013

6.3.3 Total Mobile Lottery Wagers

Figure 6.12: Total Wagers ($m), Mobile Lottery Services. By Region, 2007-2013.

Table 6.16: Total Wagers ($m), Mobile Lottery Services. By Region 2007-2013

6.3.4 Total Mobile Lottery Gross Win

Figure 6.13: Total Mobile Lottery Gross Win ($m). By Region 2007-2013

Table 6.17: Total Mobile Lottery Gross Win ($m). By Region 2007-2013

6.4 Mobile Betting

Table 6.18: Percentage of Mobile Phone Users Who Engage in Betting via Their Mobile Phone. By Region 2006-2013

Figure 6.14: Mobile Users (m) Who Place Bets via Their Mobile Phone. By Region 2007-2013

Table 6.19: Mobile Users (m) Who Place Bets via Their Mobile Phone. By Region 2006-2013

6.4.1 Mobile Betting Average Monthly Wager

Figure 6.15: Average Monthly Wager ($) Per User, Mobile Betting Services. Regional Forecasts 2007-2012

Table 6.20: Average Monthly Wager ($) Per User, Mobile Betting Services. By Region 2007-2013

6.4.2 Total Mobile Betting Wagers

Figure 6.16: Total Wagers ($m), Mobile Lottery Services. By Region, 2007-2013.

Table 6.21: Total Wagers ($m), Mobile Lottery Services. By Region, 2007-2013.

6.4.3 Total Mobile Betting Gross Win

Figure 6.17. Total Mobile Betting Gross Win ($m). By Region 2007-2013

Table 6.22. Total Mobile Betting Gross Win ($m). By Region 2007-2013

6.5 Total Market for Mobile Gambling Services

6.5.1 Total Mobile Gambling Wagers

Figure 6.18 Total Wager ($m) on Mobile Gambling Services, 2007-2013

Table 6.23: Total Wager ($m) on Mobile Gambling Services, 2007-2013

6.5.2 Total Mobile Gambling Gross Win

Figure 6.19: Total Gross Win ($m) on Mobile Gambling Services, 2007-2013

Table 6.24 Total Gross Win ($m) on Mobile Gambling Services, 2007-2012

7. Recommendations

7.1 Recommendations for Regulators

7.1.1 Regulators Should Establish a Clear and Transparent Framework for Remote Gambling

7.1.2 Misleading and Illegal Entertainment Services Should Face Heavier Financial Penalties

7.2 Recommendations for Operators and Vendors

7.2.1 Operators Should Offer Mobile Gambling Services On-Portal

7.2.2 Operators Should Ensure the Provision of Simple and Robust Age Verification Services

7.2.3 Operators/Vendors Should Continue to Work to Develop and Deploy a Range of Micro-payment Systems

7.2.4 Vendors Should Seek to Improve Ease of Use of/transfer Between Multiple Mobile Applications

7.2.5 Vendors Need to Engage to a Greater Extent with Operators and Service Providers over Forthcoming Products

7.3 Recommendations for Service Providers

7.3.1 National and State Lottery Providers Should Launch and Market Mobile Lottery Services

7.3.2 Service Providers Should Launch Text-Based Services in Developing Markets

7.3.3 Service Providers Should Ensure Compatibility with National/International Regulatory Regimes

7.3.4 Service Providers Should Ensure Customisation for Localised Services

8. Technology

8.1 Introduction

8.2 2G

8.2.1 Communication Technologies of 2G

i. GSM

ii. TDMA

iii. CDMA

iv. D-AMPS

8.2.2 Data Services

i. SMS

a. The Working of SMS

Figure 10.1: SMS Message Flow

b. Types of Messaging Services

c. Premium-rate SMS (PRSMS)

8.3 2.5 & 2.75G

8.3.1 Communication Technologies of 2.5/2.75G

i. GPRS

ii. EDGE

iii. CDMA2000

8.3.2 Data Services

i. MMS

a. How Does MMS Work?

Figure 8.2: MMS Application Services

b. MMS Services

Figure 8.3: Nokia's 6280 3G Handset Supporting Video Streaming

c. Personalisation

8.3.3 The SMS/MMS Value Chain

Figure 8.4: SMS/MMS Value Chain

8.4 3G

Figure 10.5: 3G Access Technologies

Figure 8.6: Percentage of Mobile Users Who Own 3G Devices, December 2007 (Selected Countries)

Figure 8.7: Global 3G Subscriber Base, December 2007 (255.7 million users)

8.4.1 UMTS

Figure 8.8: Evolution of UMTS

i. WCDMA

ii. EV-DO

iii. TD-SCDMA

8.5 Beyond 3G

8.5.1 HSPA

8.5.2 3GLTE

8.5.3 CDMA2000 1x EV-DO Revisions A and B

8.5.4 UMB

8.5.5 Mobile WiMAX 802.16e-2005

Figure 8.9: WiMAX Timeline

8.6 Mobile Technologies Compared

Table 10.1: Comparative Chart of Mobile Technologies

8.7 Other Enabling Technologies

8.7.1 Wireless Internet Technologies

i. WAP

a. The Development of WAP

b. The Future of WAP - Where is WAP Heading?

Figure 10.10: Future Path of WAP

ii. The i-mode Alternative

Figure 8.11: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode Penetration of Total User Base (%) 2000-Q2 2008

iii. Dotmobi

8.7.2 Languages, Platforms and Operating Systems

i. Languages

a. Java

ii. Platforms

a. J2ME

b. BREW

iii. Operating Systems

a. Palm OS

b. Symbian

c. Windows Mobile

d. Android

10.7.3 Other Relevant Technologies and Standards

i. MP3

Figure 10.12: MP3 Phones: Nokia N91 and Sony Ericsson K800

ii. MP4

iii. MIDI

iv. Bluetooth

Abstract

This highly anticipated 5th edition of the mobile gambling report provides the most comprehensive analysis of the mobile gambling environment to date. It segments the market by casinos, lotteries and betting and provides vital analysis of national and international regulations and legislations pertaining to mobile gambling service.

Featuring extensive one to one interviews with senior executives within the mobile gambling industry and profiles of the leading application and service providers, this in-depth report investigates key hurdles such as payment processing, network coverage and age verification and projects the market for 8 key regions and the UK, up until 2013.

Data is presented in easy to understand forecast tables and charts and provides mobile gambling adoption level forecasts, average wager per user, total wager and gross win for both the current market for 2007 and future market up to 2013.

Key questions that the report answers:

• Who are the leading players in the mobile gambling market today?
• What is the current value of the mobile gambling market?
• In which markets are mobile gambling services currently legal?
• What are the prospects for the mobile gambling services in the US?
• How have operator attitudes towards mobile gambling services changed?
• Which gambling services will generate the highest level of wager, and which the highest level of gross win?
• What are the remaining hurdles to mass adoption of mobile gambling services?
• Which regions will see the highest adoption levels of mobile gambling services?

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