GeoWeb & Local Internet Markets

Published by: IDATE

Published: Oct. 1, 2008 - 60 Pages

Table of Contents

1. Introduction

1.1. Web 2.0 in a nutshell

1.2. Introduction to the geoweb

1.2.1. The geoweb: born of the internet

1.2.2. Evolution towards the geoweb 2.0

1.2.3. Leading geoweb players and applications

2. Mapping chain and associated technologies

2.1. Description of the value chain

2.2. Sensors for image capture

2.2.1. Earth observation satellites

2.2.2. Airplanes equipped with cameras

2.2.3. Cars equipped with cameras

2.3. Images

2.3.1. Types of images: tangential, overhead and oblique views

2.3.2. Emerging, immersive images

2.4. Maps

2.5. End users: a new data source

2.5.1. Improving existing maps

2.5.2. Creation of maps based entirely on volunteer contributions

2.5.3. Quality/reliability of the information

2.6. Processing metadata and managing POI

2.6.1. Existing databases and unknown address

2.6.2. No database but known address

2.6.3. No database, no coordinates

2.7. Interaction with the Web

2.7.1. API

2.7.2. Mashup

2.7.3. Exchange formats

2.7.4. Geolocated RSS feeds (GeoRSS)

3. Applications tied to the geoweb

3.1. Types of application

3.1.1. Consumer applications

3.1.2. Business applications

3.2. Terms of use

3.2.1. Commercial terms

3.2.2. Ethical terms

4. Leading player strategies

4.1. Internet giants’ strategies

4.1.1. Enhancing their solutions by adding high-resolution data

4.1.2. Growth goes by way of acquiring expertise

4.1.3. Making online mapping a mass medium

4.1.4. … and a professional product

4.2. Specialised player strategies

4.3. Summary

5. Possible monetisation schemes

5.1. Ad-funded model

5.1.1. Focus on local advertising

5.1.2. Local online advertising: a thriving market

5.1.3. Local online ad formats

5.1.4. What opportunities for existing players?

5.1.5. Local advertising making its way to mobile

5.2. e-commerce

5.2.1. Commercial partnerships

5.2.2. Links with print versions

5.3. Fee-based services model

5.4. Cohabitation of the free and fee-based models

6. Short and medium-term development outlook

6.1. Full immersion in 3D

6.2. Will the geoweb 3.0 be mobile?

7. Glossary

Tables

Table 1: Top 10 online mapping sites in France

Table 2: Main features of the different sources of data capture

Table 3: List of the main commercial observation satellites

Table 4: Different geospatial data exchange formats

Table 5: Other examples of driving itinerary search sites

Table 6: Other examples of travel-centric geoweb sites

Table 7: Other examples of solutions for geolocating individuals

Table 8: Other examples of location-centric geolocation sites

Table 9: Other examples of photo geotagging

Table 10: Other examples of video geotagging

Table 11: Other examples of geolocated property sales

Table 12: Other examples of online shop and business locator services

Table 13: Other examples of hotel locating services

Table 14: Other examples of fleet management

Table 15: Terms of use for a selection of APIs

Table 16: Examples of image acquisitions

Table 17: Main partnerships and alliances in the area of consumer mapping

Table 18: Comparison of the main types of local and national, offline/online, above/below the line advertising

Table 19: Net local and regional advertising spending in 2007

Figures

Figure 1: Migration from Web 1.0 to Web 2.0

Figure 2: Community aspect of Web 2.0

Figure 3: The geoweb: at the crossroads of mapping and the internet

Figure 4: Development of geolocation data

Figure 5: Growth of the number of unique visitors to the leading consumer mapping solutions in the USA

Figure 6: The leading players’ share of the geoweb market in the United States

Figure 7: Sources of traffic growth for Google

Figure 8: Mapping value chain

Figure 9: Features of sensors for image capture, at equal coverage

Figure 10: Growth of the total number of satellites launched with a resolution of under 2 m

Figure 11: Extract of the Spot Image price list for 2008

Figure 12: Improvements expected from a resolution of 0.41 m (GeoEye-1)

Figure 13: First panchromatic images supplied by Worldview-1

Figure 14: Date of capture of IGN aerial images

Figure 15: Rates charged by the "Imagerie Aérienne" consortium

Figure 16: Aerial view of the Château de Chambord taken by UAV

Figure 17: A Google car in the streets of Paris in late March 2008

Figure 18: A tricycle enabling mapping of spaces that cannot be accessed by car

Figure 19: Street view taken in San Francisco

Figure 20: Difference between an overhead and a bird's-eye view

Figure 21: Tele Atlas coverage as of mid-2008

Figure 22: Tele Atlas data acquisition methodology

Figure 23: Integration of end users in the mapping data chain

Figure 24: Data change on Google Maps

Figure 25: Example of an OpenStreetMap, albeit with limitations imposed by the 2.0 participatory model

Figure 26: OpenStreetMap user statistics

Figure 27: Satellite photo of New York City

Figure 28: Statistics, by country, on GeoNames

Figure 29: Satellite photo of Manhattan’s Soho neighbourhood

Figure 30: Filling out fields to create a POI

Figure 31: Creation of a POI

Figure 32: Diagram of interaction with the Web

Figure 33: Illustration of a mashup

Figure 34: Example illustrating the use of KML files

Figure 35: Illustration of a GeoRSS feed

Figure 36: Overview of the ViaMichelin API

Figure 37: Systematic integration of Google Maps into Google Search

Figure 38: The geoweb for travellers

Figure 39: Yahoo Fire Eagle

Figure 40: Google "My location"

Figure 41: Overview of Socialight

Figure 42: Geotagging photos

Figure 43: Building virtual environments through photos

Figure 44: Geolocation of YouTube videos on Google Earth

Figure 45: Geospatial real estate

Figure 46: Tesco Store Locator

Figure 47: Accor: hotels on the geoweb

Figure 48: Fleet management architecture

Figure 49: Fleet management

Figure 50: Gateways between GIS and virtual globes

Figure 51: Virtual Alabama

Figure 52: Typology of the cases presented to the CNIL for dispute settlement, in 2007

Figure 53: Maximum resolutions of the aerial images in the internet giants’ solutions

Figure 54: Virtual Earth integrated in MSN Messenger

Figure 55: Agreement between Vodafone and Google Maps

Figure 56: Google Cities in 3D

Figure 57: Comparison of the breakdown of local and regional ad spending, by medium, in France, 2004, 2007 79

Figure 58: Spending on local online ads worldwide*

Figure 59: Local advertising’s share of total online ad spending

Figure 60: Breakdown of local online advertising revenue in 2007, by type of site

Figure 61: Local content sites on which local advertising is taken most seriously

Figure 62: Local content sites on which local advertising elicited an active response from the consumer

Figure 63: Revenue generated by classified ads in newspapers and online in the US, 2000-2007

Figure 64: Yellow Pages online revenue in the United States, 2002-2008

Figure 65: Breakdown of the Yellow Pages segment’s revenue in France, 2004-2007

Figure 66: Tools used by consumers searching for information on a local business

Figure 67: Comparison of growth of traffic on pagesjaunes.fr and the number of advertisers on the site

Figure 68: Web couponing as part of the Google-Valpak partnership

Figure 69: Examples of click-to-call in geoweb services

Figure 70: The Google Local Business Center solution

Figure 71: Breakdown of the online business search market in the United States, in Q4 2006 and Q4 2007

Figure 72: Partnership between Virtual Earth and PagesJaunes Canada

Figure 73: The PagesJaunes Inside mobile application

Figure 74: PagesJaunes Inside added features

Figure 75: Click-to-call in the Windows Live Search for mobile results

Figure 76: Examples of Netsize local mobile marketing solutions

Figure 77: Local mobile advertising for the release of the Citroën C4

Figure 78: Virtual bookshop on Kinset

Figure 79: The Kinset universe

Figure 80: Buying a book on Kinset

Figure 81: Geoweb players from the publishing business, offering links for purchasing the print version of their products

Figure 82: Growth of the e-commerce market

Figure 83: Evolution of the business models

Abstract

• Who are the leading geoweb players?
• How are shots taken and processed?
• How is metadata handled and POIs managed?
• What are the consumer and business applications tied to the geoweb, and how are they used?
• What strategies are the internet giants and other specialised players employing?
• What are the possible business models?
• What is the short and medium-term development outlook?

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