LBS (Location Based Services)

Published by: IDATE

Published: Nov. 1, 2008 - 65 Pages

Table of Contents

Executive Summary

1. Positioning Technologies

1.1. Global Positioning System (GPS)

1.2. Cell ID

1.3. Triangulation

1.4. Other Technologies

1.5. Characteristics of Positioning Techniques

2. Types of Service

2.1. Navigation Services

2.2. Services Based on Locating People or Vehicles

2.3. Local Information Services

2.4. Safety and Emergency Services

2.5. Community Services

2.6. Location-Based Billing Services

3. Organization of the Value Chain and Positioning of Industry Players

3.1. Identification and Description of the Industry Players

3.2. Strengths and Weaknesses of the Main Players in the Market

3.2.1. PND Manufacturers

3.2.2. LBS Content and Applications Specialists

3.2.3. Mobile Industry Players (Manufacturers and Carriers)

3.3. An Evolving Market Structure

3.3.1. Becoming More Concentrated

3.3.2. Strategic Partnerships

3.3.3. Increased Competition Between Mobile Phones and PNDs

3.3.4. What Impact Will Galileo Have on the Market?

List of Tables

Table 1: Key characteristics of triangulation technologies

Table 2: Overview and characteristics of geopositioning technologies

Table 3: Examples of TMC services in operation in a few European countries and in North America

Table 4: The different segments of the LBS ecosystem

Table 5: Qualcomm case study

Table 6: TomTom case study

Table 7: Nokia case study

Table 8: TruePosition case study

Table 9: Webraska case study

Table 10: IGN case study

Table 11: LocatioNet Systems case study

Table 12: Google/Google Maps case study

Table 13: ViaMichelin case study

Table 14: Useful Networks case study

Table 15: SFR case study

Table 16: Situation of the Galileo civilian satellite navigation system’s competitors

List of Figures

Figure 1: amAze navigation service

Figure 2: Garmin navigation service

Figure 3: Growth of TMC technology in Europe

Figure 4: The GM100 personal tracker

Figure 5: The globalmonitoring.ch service

Figure 6: The amAze international weather service

Figure 7: Google "My Location"

Figure 8: The SFR Navigation graphical interface

Figure 9: Koskas Technologies’ lone worker safety solution

Figure 10: Lone Worker Alarm Device (D.A.T.I.) operating principle

Figure 11: The SSF Distress/Groupama distress system

Figure 12: The FriendFinder interface

Figure 13: Sniff overview

Figure 14: Mobile phone models compatible with Unik

Figure 15: The LBS value chain

Figure 16: Hardware segment (examples of companies)

Figure 17: Middleware segment (examples of companies)

Figure 18: Software segment (examples of companies)

Figure 19: LBS middleware architecture

Figure 20: Services segment (examples of companies)

Figure 21: Number of PNDs sold in the world (in millions of units)

Figure 22: Global sales of PNDs and GPS-enabled handsets (in millions of units)

Figure 23: Comparison: PNDs vs mobile phones

Figure 24: Primary phases of the Galileo project as of mid-2008, and projected schedule of remaining key stages

Abstract

• What kind of growth is expected for the European LBS market? Will the market double by 2011?
• GPS, Cell-ID, triangulation and WiFi, pseudolites, zone detection, etc.: Where does each of the many technologies being used stand?
• PND terminals versus GPS-compatible mobile phones: Who will win?
• As for Galileo, will its arrival upset the ecosystem?
• PND manufacturers, LBS specialists, equipment manufacturers, and mobile operators: What directions are the key players taking in strategic development?

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